eTourism International Derek slides - RTO Summit
Transcript of eTourism International Derek slides - RTO Summit
![Page 1: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/1.jpg)
Derek PriceDirector, North AmericaExpedia Media Solutions
Previous experience: 20+ years in travel industry holding roles from market management to business development.
Fun Fact: I graduated from culinary school…
![Page 2: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/2.jpg)
200sites
75countries
35languages
ExpediaMediaSolutionsGlobalNetwork
![Page 3: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/3.jpg)
ReachYourTargetAudience
3
Contextual,ExpediaTravelerTargeting
• Origin,destination,hotelstarrating,airclass,etc.
ExpediaTravelerProfileTargeting
• Business,leisure,family,luxury,frequentflyer,etc.
DemographicTargeting• Gender• Age• Householdincome
IPTargeting• Geographiclocation
(country,state,DMA)• Platformandbrowser
type(mobileandtablet)
3rd Party-SuppliedBehavioralTargeting
• In-marketforauto,finance,retail,etc.
• Interestedinoutdoors,food,arts&entertainment
3rd Party-SuppliedBusiness-to-BusinessTargeting• Title,companysize,
function,etc.
CustomTargeting
• Combine1st partytraveldatawithIPor3rd partyprofiletargets
![Page 4: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/4.jpg)
BrandUSAAffinityCo-OpCampaigns
Themissionweshare:ToencourageincreasedinternationalvisitationtotheUnitedStatesandtogrow America’sshareoftheglobaltravelmarket
![Page 5: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/5.jpg)
![Page 6: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/6.jpg)
![Page 7: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/7.jpg)
![Page 8: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/8.jpg)
![Page 9: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/9.jpg)
9
OurLearnings
Partnership Test&Learn
![Page 10: eTourism International Derek slides - RTO Summit](https://reader033.fdocuments.net/reader033/viewer/2022052020/62869087a1d70832cc34aafa/html5/thumbnails/10.jpg)
10
Learnmoreatourblog:https://blog.advertising.expedia.com
Engagewithus:ExpediaMediaSolutionsonLinkedIn
THANKYOU