Web 2.0 and State Government
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IPMA FORUM 2008 Web 2.0 and State Government Mary Paynton Schaff Reference Librarian Washington State Library Office of the Secretary of State
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Transcript of Web 2.0 and State Government
IPMA FORUM 2008
Web 2.0 and State Government
Mary Paynton Schaff
Reference Librarian Washington State Library
Office of the Secretary of State
State Library’s Web 2.0 Presence
Blog on Wordpress
Pictures on Flickr
Chat with Meebo
State Library’s Web 2.0 Presence
Mashups on Platial
Featured books onLibraryThing
Featured articles onCiteULike
Featured bookmarksOn Del.icio.us
Documents inthe News
State Library’s Web 2.0 Presence
Internal wiki on PBWiki In progress wiki on Wetpaint
Why the State Library Went 2.0• To reach new
audiences• To push our content
beyond the borders of our website
• To create/renew our community
• Improve internal communication
• To see if it was possible
Why Government is Going 2.0?
• Transparency• Accountability • Responsiveness• Humanization• Citizen
Engagement• Marketing
The Challenges• Defining your project and audience• Making your pitch• Getting support from executive staff• Getting support from IT• Dedicating staff time• Deciding how to handle comments• Ethical considerations• Knowing when to call it quits
Coping Strategies• Develop policies or
guidelines• Budget time and some
money• Know your audience and
the culture of social networking sites
• Encourage participation and feedback (internal and external
• Read blogs on technology and subjects of interest
10 Tips for Blogging by Public Sector
Executives 1. Define yourself and
your purpose2. Do it yourself!3. Make a time
commitment4. Be regular5. Be generous6. Have a “hard hide”7. Spell-check
8. Don’t give too much information
9. Consider multimedia10.Be a student of
blogging
The Blogging Revolution: Government in the Age of Web 2.0. By David C. Wyld, IBM Center for The Business of Government
www.businessofgovernment.org
Reap the 2.0 Benefits• Increased external awareness of your
agency and its activities• Diversified dialogue about agency
activities and goals• Better internal understanding of new
technologies• Internal “culture of play” and willingness to
experiment• Peer or industry recognition
Questions? Comments?
Mary Paynton SchaffReference Librarian
Washington State Library
Contact me:
wastatelib.wordpress.com
Presentation available on Slideshare.net
