STRATEGIC PLANNERWHO YOU ARE

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. WHEN YOU DO IT

5. SKILL YOU NEED TO LEARN

6. KNOWLEDGE YOU NEED TO KNOW

TABLE OF CONTENT

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. SKILL YOU NEED TO LEARN

5. KNOWLEDGE YOU NEED TO KNOW

TABLE OF CONTENT

YOU ARE MIND OF AGENCY

YOU DO DIGITAL STRATEGY AND DEVELOP PROPOSAL

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. WHEN YOU DO IT

5. SKILL YOU NEED TO LEARN

6. KNOWLEDGE YOU NEED TO KNOW

TABLE OF CONTENT

YOU CREATE DIGITAL STRATEGY BY UNDERSTANDCLIENT

UNDERSTANDBRAND/ PRODUCT

UNDERSTANDCONSUMER

UNDERSTANDCOMMUNICATION

UNDERSTANDPLATFORM

UNDERSTANDCHANNEL

UNDERSTANDMEASUREMENT

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. SKILL YOU NEED TO LEARN

5. KNOWLEDGE YOU NEED TO KNOW

TABLE OF CONTENT

HOW YOU UNDERSTANDLISTENINGCLIENT

COLLECT INFOBRAND/ PRODUCT

READING INSIGHT REPORTCONSUMER

THINKINGCOMMUNICATION

KNOWPLATFORM

LEARNINGCHANNEL

MATCHINGMEASUREMENT

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. SKILL YOU NEED

5. KNOWLEDGE YOU NEED

TABLE OF CONTENT

NEED

THINKINGLOGIC

THINKINGSTRATEGIC

SENSEUSER EXPERIENCE

MINDOPEN

SKILLPLANNING

SENSEPROPOSAL

NEED

LOGIC

STRATEGIC

USER EXPERIENCE

OPEN

PLANNING

PROPOSAL

EXPLORE NEW CHANNEL

TO THINK RIGHT

AND GO RIGHT

FOR RIGHT APPROACH

OF RIGHT CLIENT

AT THE END RIGHT EVERYTHING

TO

STRATEGY

BECAUSE YOUR WORK IS CREATION AND SHINE

1. WHO YOU ARE

2. WHAT YOU DO

3. HOW YOU DO IT

4. SKILL YOU NEED

5. KNOWLEDGE YOU NEED

TABLE OF CONTENT

ONLY FOCUS ON

DIGITAL

FOCUS ON

DEVICES OWNERSHIP

FOCUS ON

DIGITAL PLATFORM

DIGITAL MEDIA

SOCIAL MEDIA

ONLINE CRM

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