We Are Social - Future Factors 2014

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People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.

Transcript of We Are Social - Future Factors 2014

  • @wearesocialsg 1We Are Social FUTURE FACTORS 2014WE ARE SOCIALS PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE we are social SIMON KEMP WE ARE SOCIAL MARCH 2014
  • @wearesocialsg 2We Are Social
  • @wearesocialsg 3We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
  • @wearesocialsg 4We Are Social IMAGINATION INSPIRATION INNOVATION
  • @wearesocialsg 5We Are Social 10 PROVOCATIONS TO INSPIRE YOUR IMAGINATION
  • @wearesocialsg 6We Are Social #01FROM DESTINATION TO FUNCTION
  • @wearesocialsg 7We Are Social DIGITAL CONNECTIVITY IS BECOMING INCREASINGLY LIKE ELECTRICITY
  • @wearesocialsg 8We Are Social THE INTERNET IS NOW MORE ABOUT FACILITATION THAN AN END DESTINATION
  • @wearesocialsg 9We Are Social THIS HAS ALREADY BEGUN OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET THAN WE DO AND ITS LIKELY MANY OF OUR OTHER DEVICES WILL SOON DO THE SAME ALWAYS-ON & CONNECTED THE INTERNET OF THINGS SO WHY NOT CONNECT YOUR BODY TO THE INTERNET AS WELL? WEARABLE TECHNOLOGY
  • @wearesocialsg 10We Are Social HOW CAN WE USE CONNECTIVITY TO ADD DISTINCT VALUE TO PEOPLES LIVES?
  • @wearesocialsg 11We Are Social PLAN & DESIGN DIGITAL EXPERIENCES FOR USEFULNESS, NOT FOR MERE DISTRACTION
  • @wearesocialsg 12We Are Social #02THE EVOLUTION OF BRAND CONTENT
  • @wearesocialsg 13We Are Social ON-GOING, EVOLVING STORYTELLING
  • @wearesocialsg 14We Are Social A CHANGING PARADIGM: FROM EFFICIENT REPETITION TO EFFECTIVE ENGAGEMENT
  • @wearesocialsg 15We Are Social CONTENT RABBIT WARRENS: MULTI-LAYERED EXPERIENCES ACROSS MANY PLATFORMS
  • @wearesocialsg 16We Are Social CONNECTIVITY MEANS THESE EXPERIENCES CAN BE UBIQUITOUS
  • @wearesocialsg 17We Are Social INVOLVE THE AUDIENCE AS PROTAGONISTS, NOT MERELY PASSIVE SPECTATORS
  • @wearesocialsg 18We Are Social BRANDS AS THE MODERN-DAY MEDICI: CHAMPIONS OF TRULY AMAZING CONTENT $!
  • @wearesocialsg 19We Are Social ~ NOAH BRIER RED BULL IS A MEDIA COMPANY THAT MAKES MONEY BY SELLING DRINKS INSTEAD OF ADS.
  • @wearesocialsg 20We Are Social STOP ADVERTISING YOUR PRODUCTS, AND START PRODUCTISING YOUR ADVERTS
  • @wearesocialsg 21We Are Social #03AN END TO EGOCENTRIC INTERRUPTION
  • @wearesocialsg 22We Are Social THE CHOICE TO IGNORE, MOVE ON, OR SHARE IS ONLY A MOUSE MOVEMENT AWAY
  • @wearesocialsg 23We Are Social CONTENT BUSINESS MODELS STOP CORRUPTING THEIR CORE OFFERING
  • @wearesocialsg 24We Are Social BRAND COMMS EVOLVE FROM ADVERTS TO BECOME PART OF THE PROPOSITION
  • @wearesocialsg 25We Are Social SALES PROMOTIONS ARE REPLACED BY UNIQUE, VALUE-ADD OFFERS
  • @wearesocialsg 26We Are Social THE CONNECTED AUDIENCE BECOMES MARKETERS MEDIUM OF CHOICE
  • @wearesocialsg 27We Are Social EXPLORE NEW BUSINESS MODELS, E.G. FREEMIUM AND IN-BRAND PURCHASES
  • @wearesocialsg 28We Are Social INVEST MORE IN CREATING PRODUCTS AND SERVICES THAT ARE WORTH TALKING ABOUT
  • @wearesocialsg 29We Are Social #04FROM LISTENING TO LEARNING
  • @wearesocialsg 30We Are Social ORGANISATIONS MUST START USING BIG DATA, AND STOP MERELY TALKING ABOUT IT
  • @wearesocialsg 31We Are Social THE CONNECTIONS BETWEEN DATA MATTER MORE THAN THE INDIVIDUAL DATA POINTS
  • @wearesocialsg 32We Are Social OUR FOCUS SHOULD SHIFT FROM BROAD DATA GATHERING TO DEEP DATA ANALYSIS
  • @wearesocialsg 33We Are Social WHAT CAN SOCIAL LISTENING TELL US? THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT) THE RATIONALE THEY OFFER FOR THE CHOICES THEY MAKE HEARTS MINDS THE THINGS THEY ACTUALLY DO: WHAT, WHERE, WHEN, HOW BEHAVIOUR
  • @wearesocialsg 34We Are Social MAKING THINGS PEOPLE WANT MAKING PEOPLE WANT THINGS VS ~ JOHN WILLSHIRE @WILLSH!
  • @wearesocialsg 35We Are Social USE DATA TO UNDERSTAND THE FUTURE, NOT JUST TO REPORT THE PAST
  • @wearesocialsg 36We Are Social INVEST AS MUCH IN THE INTERPRETATION OF DATA AS YOU DO IN COLLECTING IT
  • @wearesocialsg 37We Are Social #05MEANINGFUL MEASUREMENT
  • @wearesocialsg 38We Are Social EGO AND VANITY METRICS ARE DIVERTING US FROM VALUE CREATION
  • @wearesocialsg 39We Are Social WE MUST MOVE FROM ENGAGEMENT AS ATTENTION, TO INTEREST, DESIRE & ACTION VS!
  • @wearesocialsg 40We Are Social CYCLICAL ATTRIBUTION HOW DID PEOPLE FIRST FIND OUT ABOUT THE BRAND? WHAT TRIGGERS VALUE-GENERATING ACTIONS? INTRODUCTION CONVERSION HOW MANY OTHER PEOPLE DO ACTIONS INVOLVE AND INFLUENCE? AMPLIFICATION
  • @wearesocialsg 41We Are Social MEASURE WHAT MATTERS, NOT JUST WHAT FLATTERS
  • @wearesocialsg 42We Are Social #06CONNECTED WELLBEING
  • @wearesocialsg 43We Are Social CONNECTED BODY MONITORS THAT HELP US UNDERSTAND OUR HEALTH AND FITNESS
  • @wearesocialsg 44We Are Social THE RISE OF QUANTIFIED-SELF PARTNERS AND CONSULTANTS
  • @wearesocialsg 45We Are Social SOCIAL MEDIA FACILITATING BLOOD AND ORGAN DONATION, AND CLINICAL TRIALS
  • @wearesocialsg 46We Are Social ANALYSIS OF SOCIAL BIG DATA PREDICTS AND IDENTIFIES THE SPREAD OF DISEASE
  • @wearesocialsg 47We Are Social CONNECTED TECHNOLOGIES MAKE DISEASE PREVENTION EASIER AND MORE EFFECTIVE
  • @wearesocialsg 48We Are Social HOW CAN BRANDS USE CONNECTED TECH TO HELP BUILD A HEALTHIER SOCIETY?
  • @wearesocialsg 49We Are Social #07DIGITAL DECAY
  • @wearesocialsg 50We Are Social PEOPLE ARE INCREASINGLY WORRIED ABOUT THE LEGACY OF THEIR DIGITAL FOOTPRINTS
  • @wearesocialsg 51We Are Social THE INCREASING POPULARITY OF VANISHING INTERACTIONS
  • @wearesocialsg 52We Are Social THE RISE OF ANONYMOUS NETWORKS ?!
  • @wearesocialsg 53We Are Social CAN YOU ADD MORE VALUE BY NOT COLLECTING CONSUMERS DATA?
  • @wearesocialsg 54We Are Social A LITTLE SISTER APPROACH TO COUNTER INVASIVE BIG BROTHER PHENOMENA
  • @wearesocialsg 55We Are Social #08DATA AS INDIVIDUAL VALUE
  • @wearesocialsg 56We Are Social A LIFE OPERATING SYSTEM: SIGN-IN ON A FAMILIAR ECOSYSTEM ACROSS ALL DEVICES
  • @wearesocialsg 57We Are Social THE RISE OF LOCATION-BASED MEMORY REFERENCING AND LIFE HISTORY
  • @wearesocialsg 58We Are Social PERSONAL DATA BECOMES A RESOURCE THAT WE LICENSE FOR A FEE A DATA BANK $!
  • @wearesocialsg 59We Are Social OFFER PEOPLE SOMETHING OF VALUE IN RETURN FOR THEIR PERSONAL DATA
  • @wearesocialsg 60We Are Social #09NETWORKED ECONOMIES
  • @wearesocialsg 61We Are Social THE POWER OF NETWORK KNOWLEDGE AND THE RISE OF DISCOVERY ENGINES
  • @wearesocialsg 62We Are Social THE DEMOCRATISATION OF EDUCATION AND LEARNING AS A CONSEQUENCE
  • @wearesocialsg 63We Are Social FROM SHOPPING TO PERSONAL PROCUREMENT
  • @wearesocialsg 64We Are Social THE COMMUNICONOMY: A RECIPROCAL UNION OF CONNECTED INDIVIDUALS
  • @wearesocialsg 65We Are Social P2P COLLABORATIVE CONSUMPTION SHARE AND BORROW A VARIETY OF ITEMS WITH NEIGHBOURS AND FRIENDS IN YOUR AREA A COMMUNITY MARKET- PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION NEIGHBORGOODS AIRBNB SHARE AND FIND FREE CAR RIDES WITH PEOPLE IN YOUR AREA CARPOOLING
  • @wearesocialsg 66We Are Social BRANDS HARNESS VALUE THROUGH SHARED ACCESS, NOT JUST FROM ONE-OFF SALES
  • @wearesocialsg 67We Are Social DESIGN AND BUILD FOR LONGER-TERM, SHARABLE VALUE, NOT SHORT-TERM SALES
  • @wearesocialsg 68We Are Social #10CURRENCIES FOR A CONNECTED AGE
  • @wearesocialsg 69We Are Social THE FORM AND FUNCTION OF MONEY IS CHANGING IN THE CONNECTED ECONOMY
  • @wearesocialsg 70We Are Social PAYMENT MADE FOR MOBILE, INSTEAD OF MOBILE PAYMENT $!
  • @wearesocialsg 71We Are Social PEER-TO-PEER FINANCING
  • @wearesocialsg 72We Are Social THE EMERGENCE OF A WIDELY USED, NON-SOVEREIGN DIGITAL CURRENCY e
  • @wearesocialsg 73We Are Social MONEY COULD BE REPLACED ALTOGETHER BY NEW BARTER FOR THE CONNECTED AGE
  • @wearesocialsg 74We Are Social REDEFINE WHAT SUCCESS MEANS: ACCUMULATION OF WEALTH vs. REAL VALUE
  • @wearesocialsg 75We Are Social EXPLORE ALTERNATIVE APPROACHES TO DELIVERING ENDURING VALUE EXCHANGE
  • @wearesocialsg 76We Are Social WE ARE SOCIALS 10 PROVOCATIONS 1 FROM DESTINATION TO FUNCTION 2 THE EVOLUTION OF BRAND CONTENT 3 AN END TO EGOCENTRIC INTERRUPTION 4 FROM LISTENING TO LEARNING 5 MEANINGFUL MEASUREMENT 6 CONNECTED WELLBEING 7 DIGITAL DECAY 8 DATA AS INDIVIDUAL VALUE 9 NETWORKED ECONOMIES 10 CURRENCIES FOR A CONNECTED AGE
  • @wearesocialsg 77We Are Social #BONUS CHANGE AS A CHOICE
  • @wearesocialsg 78We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
  • @wearesocialsg 79We Are Social WHAT ARE YOU GOING TO DO TO DRIVE CHANGE?
  • @wearesocialsg 80We Are Social GET INVOLVED IN MAKING THE FUTURE: SHARE, COLLABORATE, AND ACT
  • @wearesocialsg 81We Are Social THE FUTURE BELONGS TO THOSE WHO DEFINE IT TODAY
  • wearesocial.sg @wearesocialsg 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • Making Friends & Inuencing People 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • Making Friends & Inuencing People 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG