We Are Social - Future Factors 2013

download We Are Social - Future Factors 2013

of 53

  • date post

    13-Sep-2014
  • Category

    Technology

  • view

    106.819
  • download

    1

Embed Size (px)

description

This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.

Transcript of We Are Social - Future Factors 2013

  • we are social MAY 2013

    FUTURE FACTORS 2013 WE ARE SOCIALS PROVOCATIONS FOR OUR DIGITAL FUTURE

  • 2

  • THE CONTEXT

    3

  • 7,018,000,000

    2,330,000,000

    1,720,000,000

    6,400,000,000

    TOTAL POPULATION

    INTERNET USERS

    USERS ON TOP SOCIAL NETWORKS

    MOBILE SUBSCRIPTIONS

    THE WORLDWIDE PICTURE FEB2013

    COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN

    2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013). SOCIAL MEDIA: BASED ON

    SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT JAN 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). 4

    URBAN RURAL

    52% 48%

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    33%

    24%

    91%

  • NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EASTERN EUROPE

    ASIA

    OCEANIA

    CENTRAL ASIA

    INTERNET PENETRATION BY REGIONFEB2013

    SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (JAN 2013) 5

    78%

    44%13%

    39%

    75%

    48%

    28%

    56%

    32%

    24%

  • NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EASTERN EUROPE

    ASIA

    OCEANIA

    CENTRAL ASIA

    SOCIAL MEDIA PENETRATION BY REGIONFEB2013

    SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT JAN 2013), AND THE US CENSUS BUREAU (JAN 2013) 6

    54%

    36%5%

    19%

    41%

    48%

    23%

    35%

    28%

    8%

  • NORTH AMERICA

    LATIN AMERICAAFRICA

    MIDDLE EAST

    WESTERN EUROPE

    CENTRAL & EASTERN EUROPE

    ASIA PACIFIC

    MOBILE SUBSCRIPTION PENETRATIONNOV2012

    SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 7

    101%

    112% 67%

    103%127%

    128%

    83%

  • THE FUTURE

    8

  • OUR KEY THEMES OF FOCUS FOR 2013:

    9

    BUILDING COMMUNITIES RATHER THAN PLATFORMS

    CONNECTING WITH PEOPLE WHEN THEYRE OUT AND ABOUT

    PEOPLE PORTABLE ADDING VALUE AT EVERY POSSIBLE OPPORTUNITY

    PRACTICAL

  • 01SIMULTANEOUS SOCIAL

    TRANSMEDIA EXPERIENCES

    10

  • TREND: SECOND SCREEN IS JUST THE BEGINNING OF A TRANSMEDIA SOCIAL MEDIA PHENOMENON

    11

  • SOCIAL CONTENT EXPERIENCES WILL COME TOLIFE ACROSS MULTIPLE DEVICES AT THE SAME TIME

    12

  • TO DO: CREATE EXPERIENCES THAT DRIVE CONSUMPTION AND ENGAGEMENT ACROSS MULTIPLE DEVICES

    13

  • 02COMMUNITIES VS PLATFORMS

    14

  • TREND: THE NETWORK EFFECT: PEOPLE GO WHERE THEIR FRIENDS ARE AND WHERE THE ACTION IS

    15

  • BRANDS WILL FOCUS ON NURTURING COMMUNITIESINSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES

    16

  • TO DO: BUILD COMMUNITIES AROUND SHARED PASSIONS, NOT AROUND PLATFORMS

    17

  • 03MOBILE LIFE VSMOBILE PHONE

    18

  • TREND: THE CONNECTED DEVICES IN OUR POCKETS ARE ALREADY OUR MOST IMPORTANT MEDIUM

    19

  • NO PHONY ADDICTION

    20

    OF JAPANS SMARTPHONE OWNERS WONT LEAVE THE

    HOUSE WITHOUT THEIR DEVICE

    OF CHINESE PEOPLE SAY THEY CANT LIVE WITHOUT

    THEIR MOBILE PHONE

    78% 70%

    QUICKSTATS

  • STRATEGIES WILL COME TO LIFE ON MOBILE DEVICES, OR WONT COME TO LIFE AT ALL

    21

  • TO DO: CREATE OPPORTUNITIES FOR CONSUMPTIONAND ENGAGEMENT AROUND PEOPLES MOBILE HABITS

    22

  • 04CONTENT

    TAPAS

    23

  • OBSERVATION: EPIC CONTENT IS NOTTHE ONLY WAY TO ENGAGE PEOPLE

    24

  • BRANDS AND PUBLISHERS CREATE MORE CONTENT SNACKS FOR PEOPLE TO CONSUME ON THE GO

    25

  • TO DO: IDENTIFY THE IN-BETWEEN MOMENTS WHERE PEOPLE WILL MOST LIKELY CONSUME SUCH CONTENT

    26

  • 05COMMITMENTS

    NOT CAMPAIGNS

    27

  • OBSERVATION: MANY BRANDS STILL USE SOCIAL MEDIA TO RUN SHORT-TERM CAMPAIGNS

    28

  • BRANDS REALISE THAT ENDURING AND CONSISTENT COMMITMENT IS THE BEST WAY TO BUILD SOCIAL VALUE

    29

  • TO DO: SUSTAIN STEADFAST, EVERYDAY CONVERSATIONS WITH YOUR AUDIENCE

    30

    CONVERSATIONS

  • 06SOCIALLY INTERACTIVE

    CUSTOMER SERVICE

    31

  • TREND: PEOPLE EXPECT CUSTOMER SUPPORTWHEREVER AND WHENEVER THEY NEED AND WANT IT

    32

  • BRANDS MAKE CUSTOMER SERVICE A CORE COMPONENT OF THEIR REAL-TIME SOCIAL MEDIA STRATEGY

    33

    YES, CAN I HELP YOU? _

  • TO DO: TRADITIONAL CRM PRACTICES HAVE TO EVOLVE AND EXTEND TO SOCIAL MEDIA

    34

  • 07SOCIAL BUYING

    35

  • OBSERVATION: PEOPLE OFTEN STRUGGLE TOCHOOSE BETWEEN AVAILABLE BRANDS AND PRODUCTS

    36

  • SERVICES LIKE WHAT YOUR FRIENDS BOUGHT AND YOUR NETWORK RECOMMENDS BECOME WIDESPREAD

    37

  • TO DO: OPTIMISE YOUR E-COMMERCE SITESTO HARNESS SOCIAL RECOMMENDATIONS

    38

    Recommend

  • 08SOCIAL SHARING

    AS CURRENCY

    39

  • TREND: THE AWARENESS AND ENDORSEMENT DELIVERED BY SOCIAL SHARING HAS INCREASING VALUE TO BRANDS

    40

  • PHENOMENA LIKE PAY WITH A TWEET BECOME MORE WIDESPREAD AS BRANDS INCENTIVISE SOCIAL SHARING

    41

  • TO DO: CREATE OPPORTUNITIES FOR TRANSACTIONS THAT ARE NOT MONETARY, BUT SOCIAL, IN VALUE

    42

  • 09SOCIAL INSIDE

    43

  • REALISATION: THE VALUE OF SOCIAL MEDIAACTIVITY IS NOT LIMITED TO EXTERNAL AUDIENCES

    44

  • COMPANIES USE SOCIAL NETWORKING TO FACILITATE SHARING AND COLLABORATION ACROSS THE BUSINESS

    45

  • TO DO: BE A COMPANY THAT IS SOCIAL,NOT JUST A BRAND THAT DOES SOCIAL

    46

  • 10CRISIS AND OPPORTUNITY

    MANAGEMENT

    47

  • REALITY: SOCIAL WILDFIRE MEANS THAT BRANDS MUST PREPARE FOR VARIOUS SCENARIOS IN ADVANCE

    48

  • CRISIS PLANNING AND REAL-TIME OPPORTUNITY MANAGEMENT RISE TO THE TOP OF THE SOCIAL AGENDA

    49

    !!

  • TO DO: CHART OUT A SOCIAL MEDIA CRISIS RESPONSE PLAN AND IDENTIFY KEY PEOPLE AND PARTNERS

    50

  • FUTURE FACTORS 2013 1. SIMULTANEOUS SOCIAL TRANSMEDIA EXPERIENCES

    2. COMMUNITIES vs PLATFORMS3. MOBILE LIFE vs MOBILE PHONE

    4. CONTENT TAPAS5. COMMITMENTS vs CAMPAIGNS

    6. SOCIALLY INTERACTIVE CUSTOMER SERVICE 7. SOCIAL BUYING

    8. SOCIAL SHARING AS CURRENCY 9. SOCIAL INSIDE

    10.CRISIS AND OPPORTUNITY MANAGEMENT

    51

  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

    WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

    WERE ALREADY HELPING MANY OF THE WORLDSTOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

    DIAGEO, NESTL, HEINZ, AND LOUIS VUITTON.

    IF YOUD LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OR

    EMAIL US AT SAYHELLO@WEARESOCIAL.SG.

    FIND OUT MORE AT WEARESOCIAL.SG.

  • WE ARE SOCIAL @WEARESOCIALSG

    +65 9146 5356 SAYHELLO@WEARESOCIAL.SG

    WEARESOCIAL.SG