VanLuong.blogSpot.com Sadaco

8/2/2019 VanLuong.blogSpot.com Sadaco

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I. Cng ty SADACO

1. Qu trnh hnh thnh v pht trin

Cng ty SADACO l doanh nghip nh nc c thnh lp t nm 1987 nhm thchin s hp tc pht trin kinh t x hi trn a bn tnh klk c k kt gia 2 UBND

TP.H Ch Minh v tnh aklk. Nm 2005, thc hin ch trng c phn ha ca UBND

TP. H Ch Minh, Cng ty chuyn i thnh cng ty c phn vi ngun vn iu l ban

u l 14.900.000.000VND trong vn nh nc s hu l 20% . Cng ty c ph Chnh

thc hot ng t 01/11/2006.

Cng ty l thnh vin ca Tp on SATRA , mt trong nhng tp an thng mi lnnht Vit Nam v cng ng k cng ty i chng theo quy nh ca y Ban Chng

Khon Nh Nc. Qua hn hai mi nm hot ng, tp th cc b CNV Cng ty n

lc phn u khng ngng to nn s pht trin ln mnh ca Cng ty. Vi nhng n lc

ny, n nay Cng ty hnh thnh 17 n v trc thuc trong c 06 nh my sn xut

ch bin lm sn trn a bn Thnh ph H Ch Minh v tnh Bnh Dng, 04 Chi nhnh

ti H ni, Ngh An, Daknng, Bnh Thun, 01 nh hng-khch sn, 06 Trung tm v Trm

dch v. Vi i ng cn b cng nhn vin hn 1200 ngi v b phn qun l iu hnhl nhng chuyn vin, k thut vin c trnh i hc hoc cao ng, Doanh s hng nm

ca Cng ty t t 200 n 300 t ng

2. Cc sn phm v lnh vc hot ng:

Sn phm ca cng ty bao gm:

Sn xut g tinh ch Khai thc ,ch bin lm sn gm cc mt hng sn xut t tre v g

Dch v xut nhp khu, khai thu Hi Quan, giao nhn, kho vn

Du lch , khch sn nh hng, t chc s kin

Dch v xut khu lao ng

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u t xy dng kinh doanh nh

nng cao cht lng sn phm, Cng ty ang p dng h thng qun l cht lng theo

tiu chun ISO 9001:2000, nh vy SADACO to c nim tin i vi khch hng

Thng hiu SADACO ca Cng ty ngy cng c bit n rng ri,. iu c th

hin qua cc gii thng nh , Gii thng Sao vng t Vit, t cp vng TOPTEN

thng hiu Vit, Doanh nghip uy tn cht lng, Thng hiu mnh, Doanh nhn Si gn

tiu biu,Gii sn phm hp chun WTO v nhiu huy chng v gii thng khc.

3. Thanh long rut - sn phm xut khu c gi tr v th trng M

Trong phng hng pht trin n nm 2015, Cng ty s y mnh hot ng xutkhu tri Thanh long rut sang th trng M-mt th trng quy m tm c th gii v

mang li hiu qu kinh doanh cao

Thanh long rut l ging ca Vin cy n qu min Nam. Cy thanh long ny c

trng th nghim ti vn cy n qu ca ng L c Vinh, thuc HTX nng nghip

Dng Xun, p M Xun, x Dng Xun, huyn Chu Thnh, Long An v ngy nay,

ging thanh long ny cng c trng nhiu cc tnh thnh trn c nc, c bit l hot

ng xut khu din ra mnh ti cc trang tri thanh long tnh Bnh Thun

Ging cy trng iu kin bnh thng c tri quanh nm. Chu k cho tri l na thng,

kh nng khng bnh tt,nng sut cao, trung bnh mi cy cho 15 - 20 tri/t, mi tri

nng t 400g tr ln. Rut tri mu , mi v thm v ngt m.

Thanh long rut c th ch bin thnh nc hoa qu, ru tri cy, lm mt, ko,...

Hn na, th trng chu u, chu M cng rt thch loi qu ny nn khng lo u ra,quan trng l sn phm ca mnh c t tiu chun, cht lng hay khng. Ging rut

c cha Lycopene, l mt cht chng xy ho thin nhin, c th chng ung th, bnh tim

v lm gim huyt p. y l loi tri cy rt p mt v c li cho sc kho. c bit, mt

s nhn hiu nc qu hng u th gii nh Snapple, Tropicana v Sobe ch bin thanh

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long ng hp. Tnh Bnh Thun cng ang xy dng nh my ch bin thanh long ng

hp nn vic tiu th, khng s thiu th trng. iu quan trng l cn xy dng vng

trng chuyn canh, phi sn xut c loi tri cy an ton, theo tiu chun GAP. Khi c

sn phm tt, tri cy ngon th gii thiu n cc th trng trng im v th trng mi.C nh vy, thng hiu thanh long Bnh Thun mi c m bo v gi vng.

Chnh v cht lng v hiu qu cao ca ging thanh long rut m n tr thnh

mt trong nhng phng hng sn xut kinh doanh chnh ca SADACO trong thi gian

ti. Chng ti nhn thy rng, th trng M l th trng quen thuc v tim nng cho cc

mt hng xut khu ni chung v cho thanh long ni ring, c bit l thanh long rut -

tri cy c ngi dn M a thch, nh gi cht lng cao, c th thay th cho loi

thanh long rut trng Florida-M trong ma thu hoch r vo thng 8 va ri. Bn cnh, chi nhnh ca cng ty SADACO chng ti t ti Th Trn Thun Nam, Huyn Hm

Thun Nam - Tnh Bnh Thun tnh chuyn trng ging thanh long rut . y l thun

li khng nh cho hot ng kinh doanh xut khu ca cng ty t u vo n u ra. C

th ni rng, thanh long rut sang th trng M l thnh cng ln ca cc doanh nghip

Vit Nam.

II. c im th trng Hoa K

1. Cc c im chung v mi trng kinh t M.

Hp chng quc hoa k l mt th trng khng l. Xp th nht v sn lng kinh t,

cn gi l tng sn phm quc ni (GDP), t 13,13 nghn t -la M trong nm 2006

GDP u ngi trn nm >36.000 USD. Vi t hn 5% dn s th gii, khong 302 triu

ngi, nc M chim 20 n 30% tng GDP ca ton th gii. Ring GDP ca mt bang

bang California - t 1,5 nghn t trong nm 2006, vt qu GDP ca tt c cc nc,

ch tr 8 nc, vo nm .

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ng u v tng kim ngch nhp khu, khong 2,2 nghn t -la M, gp 3 kim

ngch nhp khu ca nc ng th hai l c.

Hng nng sn nhp khu hng nm >70 t USD (2007). Trong rau qu ti nhp

khu nm 2003 l 8,19 t USD v g nhp khu nm 2004 l 15 t USD. y l tim

nng ln cho hng nng lm sn Vit Nam xut khu vo th trng ny.

a. Cc c im ca th trng Hoa K

- Th trng a dng phong ph, thch th hiu i mi.

- Quan tm nhiu n cht lng sn phm hn nhn mc.

- Phi nm vng php lut ca Hoa K c bit l lut php thng mi ca ccbang giao lu bun bn.

- Nm vng hip nh thng mi Vit M.

b. Vi nt v Hip nh thng mi Vit M

- Hip nh k kt ngy 17-10-2000 bt u c hiu lc vo thng 12-2001.

- Thng qua hip nh ny, hng xut khu ca Vit Nam vo M s c hngu i ti hu quc MFN (Most Favoured Nation Treatment) c i c li.

- Thu nh vo hng ha nhp khu Vit Nam vo M s gim t 40% xung

cn 0-5% (khng k nhng mt hng b x thua kin bn ph gi).

- Nh hip nh ny chng ta ang tng nhanh hng ha vo Hoa K - Tip nhn

nhiu cng ngh mi cc doanh ngip M v Vit kiu s lm n thun li c

bit t sau WTO. (Nm 2007 M nhp siu t Vit Nam l hn 8 t USD)

c. Cc chnh sch thng mi ca Hoa K

- Ging nh EU p dng h thng u i thu quan ph cp GSP mt s nc

ang pht trin (u i i tc khng cn c i c li).

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- u i ti hu quc MFN.

- Chnh sch thng mi Nng Lm Sn (NLS) da trn o lut IU CHNH

NNG NGHIP cho php M p dng hn ngch nhp khu NLS nu gy tn

hi n ti chng trnh trong nc v dng n khng ch 12 mt hng nng

sn ch yu vo nhp vo Hoa K.

d. Cc knh th trng v u mi bun bn

- Cc cng ty Hoa K s nhp khu hng NLS theo 3 dng

Mua nguyn liu th (C Ph, Ch Ht Tiu) v ch bin ng gi tiu th.

Trung gian nhp khu thc phm ch bin thng qua cc tp on phn

phi ln.

Thnh lp cc cng ty con Vit Nam + nc khc, mua nguyn vt liu

ch bin ri xut khu v M.

e. Vi nt thm nhp vo th trng Nng Lm Sn (NLS) Hoa K ca

Vit Nam

- T chc cc knh xy dng nhn mc thng hiu xut khu vo thi

trng Hoa K, vic tiu th thng qua mt s chi nhnh ca cng ty M.

Yu cu: cng ty phi c danh ting tn thi gian qung co tip th - phi nm chc lut

php Hoa K, nu khng s tht bi.

- Lm gia cng ch bin NLS ng gi chuyn Container xut khu sang

ly tn cng ty Hoa K.

- a hng ha phc v Vit kiu M (> 1 triu ngi) sau m rng thu

ht khch hng M v ngi M gc chu . Thng qua cc siu th ca

Vit Kiu. y l knh xm nhp vo th trng M hiu qu nht.

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2. Cc yu t c th nh hng ti xut khu thanh long vo M.

Tim nng tri thanh long ti M

C hi xut khu thanh long Vit Nam ni chung, thanh long Bnh Thun ni ring

vo M rt ln sau chuyn thm ca Th tng Nguyn Tn Dng n M nu chng ta

p ng c nhng yu cu kht khe ca th trng ny.

Theo ng John Thaw - cu quan chc B Nng nghip kim ph trch y ban Kim

dch nng sn M a ra nhn nh bn l cuc hi tho "Cc th tc v yu cu ca th

trng M i vi hoa qu ti VN" do VCCI t chc mi y. Trong s 16 loi tri cym B NN - PTNT VN xin cp php nhp khu vo M, ng cho rng tri Thanh long c

kh nng cao nht.

Phi ni rng ngi M rt thch tri thanh long cng nh nhng tri cy nhit i ca

VN. H rt n tng v mu m cng nh cht lng dinh dng ca n. Mt khc, M

vn cha trng c loi qu ny do vy kh nng tri thanh long c nhp vo th trng

M l rt ln. Tuy nhin vic m bo v sinh an ton thc phm (VSATTP) cn phi c

thc hin bi bn. Vn ny khng ch dng li vic mt hng rau qu ca VN c th

vo c th trng M m chnh l phi nng cao uy tn ca mt hng rau qu VN trn th

trng th gii.

c th xm nhp vo th trng M, cc DN VN XK hoa qu cn phi quan tm ti

hai vn chnh. Th nht l cht lng ca sn phm lun phi nht qun. Tc l s ng

u v hnh dng, trng lng cng nh cht lng bn trong ca tri cy. Th hai l kim

nh thc vt. Ngi M rt s cc loi su bnh. Nu tri cy c cc loi su bnh cnphi quan tm ti cc hnh thc x l theo tiu chun M. DN nht thit phi c bin php

x l thch hp, trc v sau khi thu hoch. Vic ng gi v vn chuyn phi c chu trnh

khp kn. K c vic a hng ho ra sn bay, hay ln tu cng phi m bo tun theo cc

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nguyn tc rt nghim ngt khng c mt loi su bnh no c th xm nhp vo tri cy

.

Bt u xm nhp vo th trng M thng 8/08 cho n nay, tri Thanh long

c ngi tiu dng M kh a chung. S liu thng k cho thy, lng Thanh long xut

khu vo th trng M 7T/09 t 33,1 tn vi kim ngch t 115,1 nghn USD. Hin thanh

long ang l loi tri cy t kim ngch xut khu cao nht so vi nhng loi tri cy khc

ca Vit Nam c phn phi ti cc khu ch Vit ti M v bt u xm nhp vo h

thng cc siu th nc ny

Cc quy nh k thut khi xut khu thanh long.

APHIS (Cc kim dch ng thc vt thuc b Nng nghip Hoa K) s t chc nghin

cu, phn tch trong phng th nghim, c cc on kim tra thc t t khu gieo trng,

thu hoch, bo qun i vi tri Thanh long v cc phng tin k thut c s dng

kim dch ti Vit Nam.

Ngoi nhng quy nh chung v kim dch thc vt,

Thanh long c a qua phng x vi liu lng hp th ti thiu 400 gray;

Mi l hng Thanh long u phi c giy chng nhn kim dch thc vt do C

quan bo v thc vt quc gia ca Vit Nam (NPPO) cp v ghi r c kim dch v

x l phng x theo quy nh (hoc l hng s c phng x ti cng n trn lnh th

M);

Cc quy nh trn ch p dng cho cc l hng thng mi. Thng v Vit Nam tiM cng v APHIS cho rng M c th xem xt v cho php cng mt lc ba hoc bn loi

tri cy c bn cht v c tnh tng t, ch khng nht thit phi lm tng loi nh

lm vi Thanh long.

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Ngoi ra, pha M cng yu cu quy trnh ng gi thanh long ca Vit Nam phi lin

hon tuyt i t khi thu hoch cho n khi a hng ln xe, tt c phi trong dy chuyn

lnh. Tt c cc l hng khi vo M phi c m vch xut x.

III. Phn tch SWOT

Da vo nhng thng tin nh trn, chng ti a ra nhng nh gi, nhng phn tch

cc yu t bn trong v bn ngoi doanh nghip nh hng n chin lc a tri thanh

long rut xm nhp th trng M theo m hnh phn tch SWOT (S: strengs, W:

weaknesses, O: opportunties, T: threats) nh sau:

1. im mnh (strengs)

SADACO l cng ty ln, lnh vc hot ng a ngnh, b dy kinh nghim hot ng

kinh doanh quc t.

M hnh cng ty c phn thch hp huy ng vn,cng ty c kh nng huy ng

mi ngun lc nu cn thit. c bit l ngun vn c th huy ng v nhn lc c th tp

hp t cc ngnh kinh doanh khc b p v phc v cho chin lc ny vo bui u

xm nhp th trng M.

Khng thiu ngun cung nguyn liu u vo, v vng sn xut thanh long rut

ang ngy cng c m rng phc v cho nhu cu tiu th, c bit l cho xut khu.

Cng ty c mt chi nhnh ln ngay ti vng sn xut thanh long rut , nn vn thu

mua v vn chuyn rt thun li, cht lng thanh long c m bo hn.

Cng ty c thng hiu v uy tn ln trn th trng th gii v hot ng xut nhp

khu, c th d dng kim c khch hng v cc hp ng ln trn t M.

2. im yu (weaknesses)

Sadaco ph thuc nhiu vo tng cng ty, tp on SATRA,nhiu quyt nh phi

thng qua tp on nn cha hon ton c t do quyt nh cc vn ln.

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Thiu nhng chuyn gia am hiu th trng nng sn M v cc lut l, cc ro cn ca

b thng mi Hoa K (DOC).

Cha xy dng c vng trng chuyn canh, phi sn xut c loi tri cy an ton,

theo tiu chun GAP. Trng i tr cha m bo s ng u v hnh dng, trng lng

cng nh cht lng bn trong ca tri cy.

Cha xy dng c nh my s ch thanh long t tiu chun quc t xut khu nn

cn phi ph thuc vo vic t s ch ca a phng trong tng lai gn, kh m bo x

l thanh long t cht lng v m bo v sinh an ton thc phm.

Cha xy dng c chng trnh qung co hay v hp dn nc ngoi bc

u to c thng hiu.

Thiu nhng chuyn gia am hiu th trng nng sn M v cc lut l, cc ro cn ca

th trng M.

Thiu cc nhn vin kinh doanh, nhn vin marketing quc t gii t hiu qu v li

nhun cao nht.

3.

C hi (opportunties)Thanh long rut l mt loi tri cy c gi tr cao v dinh dng, li bt mt nn

tim nng xut khu thanh long ni chung l rt cao. c bit, loi tri cy ny c ngi

dn M a thch, nh gi cht lng cao, c th thay th cho loi thanh long rut trng

Florida-M trong ma thu hoch r vo ma h,nn tim nng xut khu vo th trng M

v kh nng thu c li nhun l rt ln.

SADACO s l ngi tin phong v Vit N am cha c doanh nghip no xut khu

thanh long rut sang th trng M. Do cng ty s c c c hi rt ln chim lnh

th phn thm ch l nh cung cp c quyn ca Vit Nam ti M.

Vit Nam gia nhp WTO nn vic xut khu vo th trng m s d dng hn trc

do c hng quy tc i x bnh ng nh cc nh nhp khu t cc quc gia khc.

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Kinh t th gii ni chung v kinh t M ni ring ang dn phc hi sau khng hong,

nhu cu nhp khu s tng, doanh nghip d dng xm nhp th trng hn.

Cc chnh sch ca nh nc ngy cng khuyn khch xut khu,to iu kin thun li

hn cho doanh nghip. c bit, c s gip , h tr ca chnh quyn a phng Ninh

Thun to mi iu kin cho doanh nghip hot ng nhm gii quyt u ra cho tri thanh

long rut y.

4. e da (threats)

B cnh tranh mnh bi xut khu thanh long rut ca Trung Quc. H c

th phn v kinh nghim kinh doanh loi tri cy ny trc chng ta,do nu khng m

bo c cht lng tt v mu m p ,doanh nghip kh c c ch ng trn thtrng.

D gia nhp WTO nhng Vit Nam vn phi i din vi cc ro cn

thng mi v hng ro bo h t pha M. c bit l cc tiu chun v cht lng sn

phm.

Do cha xy dng hon chnh cc quy trnh x l cht lng v sinh an ton thc

phm theo cc tiu chun quc t, v theo tiu chun GAP ca APHIS (Cc kim dch

ng thc vt thuc b Nng nghip Hoa K) nn c th s b p gi hoc khiu kin,

thm ch b cm xut khu nu khng m bo cht lng.

Trong tng lai s c nhiu doanh nghip Vit Nam nhn ra tim nng xut khu

ca thanh long rut , th phn doanh nghip c th s b cnh tranh mnh.

Uy tn ca hng ha nng sn Vit Nam ni chung khi xut khu vo th trng M

cha cao, do trc y cha p ng c cc tiu chun cht lng v an ton thc phm

nn phn no nh hng n tm l ngi tiu dng M.

Da trn nhng phn tch trn, chng ti nhn xt rng cng ty c kh nng v

ngun lc cn thit cho d n ny. Thm na,yu t then cht rng Sadaco l doanh nghip

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Vit Nam u tin chim lnh th trng ny M,th trng rt giu tim nng nn c hi

thnh cng l chc chn. D gp nhng kh khn chung do kinh t th gii cha hon ton

phc hi sau hnh khng hong v nhng tr ngi bc u do cc ro cn thng mi v

tiu chun khc khe v cht lng sn phm khi xut khu nhng mt khi chng ta quytnh u t vi quy m ln, lm n v lu di th s hn ch c cc chi ph xy dng quy

trnh x l tri cy t tiu chun trong di hn, do li nhun thu v c chng ti nh

gi l rt cao trong tng lai.d n ny mt khi thnh cng khng nhng s gip cng ty

ngy cng ln mnh, nng cao v th trn th trng m cn gip khng nh thng hiu

tri cy Vit Nam trn t M trn ton th gii.

IV. Chin lc thm nhp th trng M

1.Chin lc sn phm

Quy trnh sau khi thu mua v bo qun:

- Thanh long c thu hi theo tiu chun k thut cao, c ct khi cnh v cho

vo khay nha vn chuyn n cc c s ch bin, c ra bng nc zn.

- Sau , thanh long li c cc n cng nhn dng khn giy lau mt ln na

m bo khng c vt bn no cn dnh trn v, ri t ln cc khay ca h thng bng

chuyn t ng. Ln lt tng tri thanh long di chuyn qua my phn loi t ng. Bng

h thng ny, tri thanh long s c phn loi theo kch c, trng lng. Nhng tri cng

chng loi v phm cht s ri vo mt khay, nhng tri khng m bo ngt s b loi

v tr v cho nh cung cp.

- Sau phn loi, cc cng nhn bc tri cy trong mt lp v li xp trc khi cho

vo hp. Chic hp c hai l thng hi c bt bng li m bo cc loi cn trng,

c bit l rui c qu khng c kh nng xm nhp vo hp.

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- Sau khi c phn loi k cng, thanh long c ng gi vo thng carton theo

tiu chun quc t, c vn chuyn bng xe lnh n c s chiu x theo quy trnh

M l mt th trng kh tnh. c th xm nhp vo th trng M, cn phi

quan tm ti hai vn chnh.

- Th nht l cht lng ca sn phm lun phi nht qun. Tc l s ng u v

hnh dng, trng lng cng nh cht lng bn trong ca tri cy.

- Th hai l kim nh thc vt. Ngi M rt s cc loi su bnh. Nu tri cy c

cc loi su bnh cn phi quan tm ti cc hnh thc x l theo tiu chun M. Cc l

hng thanh long Vit Nam nhp vo M phi phi c thu hoch, vn chuyn theo ng

qui trnh nh trn, m bo cc tiu chun ring ca APHIS (chiu x, c chng nhn ca

VN v M).

Bi nhng l do , Cng ty s dng chin lc chun ha sn phm xm nhp

vo th trng M. Chun ha y c ngha l cung cp tri thanh long vi nhng tiu

chun v trng lng, cht lng, an ton nh nhau ti tt c cc i l ti M (cung

ng cho nh bn l hoa qu, siu th, nc p ...) .Cn hiu r M l mt th trng ln,

xut khu vo M l mc tiu chnh ca cng ty, cn cc th trng khc cng ty chdng li mc thm d.Cho nn nu tnh ring th trng M nh mt th trng th gii

ca cng ty th chin lc ca cng ty l chun ha.Cn nu gp chung c th trng th

nghim th chin lc ca cng ty l thch nghi bi l yu cu ca cc nc ny thng

thong hn, d chu hn, sn phm khng cn chiu x, c th xut theo nhiu quy cch,

trng lng khc nhau.

2.Chin lc gi:

Th trng M c hng ro tiu chun k thut nghim ngt nn chi ph cho vic thu

mua thanh long sch v bo qun cao, M l nc duy nht c yu cu chiu x thanh long

trc khi nh p khu nn gi bn thanh long M tng i cao hn so vi mt s th

trng khc.Ngi M, c bit l ngi M gc Vit rt a chung thanh long Vit Nam.

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Ring bang California ni tiu th thanh long nhiu nht,cng l ni c cng ng

ngi Vit nhiu nht c thu nhp GDP cao nht M. Hin nay tri thanh long Vit Nam

trn th trng M c nh gi l ngon hn thanh long Thi Lan, SADACO l n v

u tin ti Vit Nam xut khu thanh long rut sang M. Trn th gii cng ch cTrung Quc xut mt hng ny sang M. Do sc cnh tranh ca cng ty l rt cao.Cho

nn cu v thanh long rut M l rt km co dn. V vy cng ty quyt nh chin

lc nh gi phn bit trng ton cu. V nh gi xut khu FOB cao nht ti th

trng M .

3. Chin lc phn phi:

Do c tnh ca sn phm (phi c chiu x, khng th bo qun lu). Mt khcSADACO cng cha xy dng c c s, h thng phn phi ti M. Nn cng ty

chn cch phn phi thanh long rut ti M thng qua ch mt nh nhp khu trung

gian.

Vi hnh thc xut khu FOB trc tip vo nhng nh bn l ti cc khu ch ngi

Vit v cc h thng siu th ni ng dn c, c ngi nhiu ngi Vit sinh sng hnh

thnh nn nhng khu bn l tp trung .c bit l 2 bang California v Taxas.T snphm c phn phi nhanh chng v rng khp n tay ngi tiu dng.

Cng on a sn phm ca cng ty n ngi tiu dng M c th nh sau:

Vn chuyn

- Ton b s thanh long xut khu i M hu ht u thng qua ng bin, mt

s t vn chuyn bng ng hng khng.

- L hng thanh long xut khu c chiu x vo cng Long Beach (California) v

cng Los Angeles. y l 2 cng bin ln ca M. c bit, Long Beach bang California

l bang c nhiu ngi Vit sinh sng nht v gn cc khu ch ngi Vit.

Phn phi n khch hng

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- Thanh long sau khi nh p cng Hoa K s c kim nh cht lng mt ln na

v vn chuyn n nh nh p khu thanh long M. Ti , thanh long c bo qun trong

kho v ch phn phi.

- Vn chuyn thanh long bng t n cc khu ch nng sn California, Los

Angeles, Flordia.

- K hp ng vi cc siu th M v nh p hng vo siu th. H thng bn l ca

siu th s gip cho mt hng thanh long nhanh chng c mt nhiu ni v d dng n

tay ngi tiu dng.

- i vi mt hng thanh long ng h p, cng ty phi qua hai trung gian phn

phi.Xut khu cho nh phn phi nc gii kht Hoa K c uy tn. Sau nc gii kht

Hoa K phn phi cho cc h thng bn l v siu th ri mi n ngi tiu dng.

4. Chin lc thng tin, xc tin sn phm

Thng hiu i vi tri cy rt quan trng. Xu th ca th trng ni a by gi

cng l tiu th tri cy thng hiu. Thng hiu chnh l mt s cam kt ca ngi sn

xut vi ngi tiu dng rng y l tri cy t cht lng v an ton. Tuy nhin thng

hiu s cng c ngha i vi tri cy ch c gi tr khi sn xut ln.

VINAFRUIT cng ngh UBND tnh Bnh Thun ng k thng hiu "Thanh

Long Bnh Thun" c trong v ngoi nc. Tip xy dng trang web qung b v

loi tri cy c o ny. y l chng nhn ngun gc, xut x hng ha - mt cng c

ht sc quan trng gip bnh n cht lng v danh ting ca loi tri c coi l c sn

a phng. Thng hiu thanh long Bnh Thun s c c hi thm nhp vo th trng

M v vt ra xa hn na.

M l th trng kh tnh, song n nay, thanh long Bnh Thun p ng c

cc yu cu nghim ngt. Cho nn nhn chung, thng hiu tri thanh long Vit Nam

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c gi l m bo an ton cho ngi tiu dng. Vic cn lm tip theo l xy dng mt

thng hiu thanh long c hng v c bit, cht lng ngon, b v tt cho sc khe.

Nm bt c tm l tiu dng ca ngi M l quan tm nhiu n cht lng sn

phm hn nhn mc.V th cng ty quyt nh xy dng mt chin lc qung co chunha kt hp vi quan h cng chng rng ri.

SADACO chun ha qung co tri thanh long rut theo hnh thc xy dng mu

qung co ging nhau, gii thiu sn phm ging nhau n tt c cc th trng, ch tm,

kin tr a thng ip sn phm cht lng n ngi M hn l gii thiu rm r, chp

nhong.

Bn cnh , cng ty ch trng nhiu n mng quan h cng chng bng nhiuhnh thc rng ri. Tuy nhin nhng hnh thc qung co i km vn l chun ha nhm

a thng ip thng nht n khch hng.

Cc hnh thc xc tin, gii thiu sn phm

- Tham gia cc cuc trin lm, hi ch thng mi quc t, tm nh phn phi.

- Phi hp cng vi cc c quan Nh nc t chc gii thiu, tuyn truyn, qung

co tri thanh long thng qua nhng s kin th thao, vn ha, cc phng tin thng tin

i chng trong v ngoi a phng. Hin nay, SADACO l thnh vin ca Hi p hi thanh

long Bnh Thun.

- Tip th hnh nh tri cy thanh long n th trng M qua cc website hoc cc

tp ch chuyn v Sc Khe, Nng sn,

- Gii thiu thng hiu SADACO gn lin vi thanh long rut Bnh Thun n

cc nh phn phi v khch hng.

- Tham gia vo Chng trnh pht trin ti sn tr tu tnh Bnh Thun, giai on2005-2010 do S Khoa hc v Cng ngh ch tr, thng qua gip cho Hi vin hiu

c vai tr ca s hu tr tu trong qu trnh hi nhp kinh t ca Vit Nam; nm bt

c nhng khi nim c bn, quy trnh, th tc cn thc hin thc thi c quyn s

hu tr tu ca mnh.

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- Xy dng khu du lch nh vn thanh long ti tnh Bnh Thun vi cc quy trnh t

trng cy n thu hoch c kim sot cht ch theo quy nh ca M. Gii thiu cho

khch du lch tham quan v n th min ph bit n tri thanh long Vit Nam, c bit

l thanh long rut SADACO. y cng l iu kin thun li cho cc nh nh p khu Mn tm hiu mt hng nng sn tim nng ny. To lng tin cho i tc v d dng tm nh

phn phi.

5.T chc thc hin

Sau khi tin hnh tm hiu, phn tch th trng M cng vi nhng nh gi v thc

trng ca cng ty. Tin hnh phn tch SWOT v a ra nhng chin lc v sn phm,

gi, phn phi, xc tin. Cng ty tin hnh a ra phng n a sn phm (thanh longrut ) xm nhp vo th trng M.

Theo m hnh SWOT, cng ty quyt nh chn chin lc SO, tc l tn dng nhng

im mnh v chp ly nhng c hi.

u tin cng ty tin hnh tm kim i tc. Cng ty c thng hiu v uy tn ln trn

th trng th gii v hot ng xut nhp khu t c nhiu gii thng, c th d dng

kim c khch hng v cc hp ng ln trn t M. thc hin iu , trc htqung b sn phm v cho tiu dng th i vi khch du lch n Vit Nam.S dng

mang Internet, thng qua cc hi ch trin lm tri cy quc t gii thiu sn phm n

ngi M v c cc i l. T lan truyn nhu cu cho n khch hng. Nh nu i

tng trung gian duy nht m cng ty chn l cc nh bn l ti cc khu ch ngi Vit, h

thng siu th, cc nh cung cp nc gii kht ca M. y l knh nhanh nht a sn

phm n khch hng. Cng ty em gii thiu sn phm v cho hng trc tip n nh

nhp khu k kt hp ng.

V ngun sn phm, cng ty khng thiu ngun cung nguyn liu u vo Cng ty c

mt chi nhnh ln ngay ti vng sn xut thanh long rut , nn vn thu mua v vn

chuyn rt thun li, cht lng thanh long c m bo hn.Mc khc vi ngun vn c

th d huy ng (m hnh cng ty c phn) SADACO ch ng k kt hp ng, ti tr vn

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trc cho nng dn ,vi tng s vn d kin h tr khng li sut mi nm cho nng dn

khong 5.000.000.000VND m bo ngun hng. Phi hp chiu x ngay ti Vit

Nam hoc ti M, m bo qui nh v an ton.

V xut hng, cng ty chn hnh thc xut khu FOB, tc l trch nhim ca cng ty

l ng container xut ti cng Vit Nam sang M v ly tn cng ty M. (do qui nh ca

pha M v thm nhp hng nng sn vo th trng M_NLS) Chi ph vn chuyn s do

pha M m trch.

Tip theo, Cng ty tip tc cng c cht thng hiu nng cao nhu cu sn phm v

n gin th tc ti hp ng xut khu. Bi l, i tc s t chi nhp hng nu sn

phm ca cng ty c vn hoc nhn ra th tc qu phc tp.

cng c thng hiu, iu duy nht cng ty lm l m bo tt nht ngay t u

v cht lng sn phm v kch c, ngt, mu sc, bao b, c bit l khu chiu x

nhm vt qua cc yu cu ca M, khng b tr sn phm v, gy nh hng danh

ting ca cng ty n ngi tiu dng.

Nhn thc c nhu cu ca ngi M l rt thch thanh long Vit Nam. Thanh long

rut li l sn phm mi l, dinh dng li cao.Thu hoch r vo ma h, thi im mnhu cu v tri cy gii kht ti M rt cao. Do cng ty va xut khu vi hnh thc

FOB va khng ngng PR, qung ng lc nng cao hnh nh, kch thch nhu cu tiu

dng ca ngi M.

V th tc, tn dng c hi t s h tr ca nh nc Vit Nam, c bit l tnh Bnh

Thun lun a ra chnh sch thng thong hn xut khu tri thanh long l tri cy xut

khu th mnh ca tnh v l tim nng ca c nc.Nh v th tc hi quan, xut hng

SADACO tip tc ti k hp ng vi i tc c v thu ht thm khch hng mi.

6.c tnh chi ph v d kin ngun vn thc hin

6.1 c tnh chi ph

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Cng ty tin hnh c tnh chi ph trn 1kg thanh long xut khu a ra gi xut khu

hp l m bo li nhun

Cc yu t cu thnh chi ph Chi ph (VND)

Tri thanh long rut (1kg) 12.000 VND

Thu mua, hi tri,s ch, ng hp 5.000VND

Vn chuyn n ni chiu x 2.000VND

Chiu x 19.000VND

Vn chuyn n cng 1.000VND

Chi ph lu cng 2.000VND

Thu xut khu (1) 4.000VND

Cng tc xc tin 10% li nhun trc thu

Chi ph hnh chnh (k hp ng, nhnvin giao dch, hi quan) (2)

4.000VND

Chi ph li vay ti tr cho nng dn (1nm) (3)

21.000.000VND

Tng chi ph (cha k chi ph xc tinsn phm v chi ph li vay)

49.000VND/1kg thanh long

Cng ty d kin xut khu 15 tn thanh long sang M mi nm (chin lc trong 2 nm

u) .

Vi gi xut khu FOB m phn c l 4,5 USD/1kg (78.000 VND).

Cc chi ph (1), (2), (3) c tnh c th nh sau :

- Thu xut khu: 5% gi xut khu (5% x 78.000 =3.850)

- Chi ph hnh chnh :60.000.000 VND/nm (60.000.000 : 15000kg = 4000VND /kg)

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- Chi ph li vay ti tr cho nng dn :0.7% x s vn ti tr (cng ty phi vay ngn

hng 3/5 t VND ti tr cho nng dn)

Nh vy :

Tng chi ph trong nm cho 15 tn thanh long xut khu l : (khng tnh n phn trli vay cho ngn hng v chi ph xc tin sn phm)

15.000 x 49.000 = 735.000.000 VND

Chi ph tr li vay l :

21.000.000 VND

Doanh thu trong nm l :

15.000 x 78.000 = 1.170.000.000 VND

Li nhun trc thu l :

1.170.000.000 (735.000.000 + 21.000.000 ) = 414.000.000 VND

Chi ph xc tin :10% x 414.000.000 =41.400.000 VND

Thu thu nhp DN (tnh trn phn cn li sau khi tr chi ph xc tin)

25% x 372.600.000 = 93.150.000 VND

Li nhun sau thu :

372.600.000 93.150.000 = 279.450.000 VND

6.2 D kin ngun vn thc hin

- Vn vay : vay 3/5 t VND t ngn hng ti tr vn cho nng dn

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- Huy ng vn c ng (pht hng tri phiu) :1 t VND

-Phn cn li chi t ngun vn kinh doanh ca cng ty :khong 2 t VND

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VanLuong.blogSpot.com Sadaco

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