Social Media for Nonprofits

What is social media?Social media is any tool that lets you share information and interact with others on the Internet.

• It’s changing the face of marketing and public relations and, more importantly, the way we communicate with each other.

• Social media allows for real-time conversations among many people.

• It allows you to build relationships.

• And, at a relatively low cost to the organization!

• Because the conversations are happening…with or without you.

Why should we care?

Examples of Social Media:

Twitter

Facebook

Flickr

Digg

YouTube

LinkedIn

Blogger

SurveyMonkey

And much, much more!

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Some Fast Facts:• There are over 500 million active users on Facebook and

50% log on in any given day

• There are over 100,000 nonprofits are using Facebook

• LinkedIn has over 60 million users worldwide

• Twitter has over 105 million users. New users are signing up at the rate of 300,000 per day.

• People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily.

Facts pulled from platform websites and articles.

How can a nonprofit organization benefit

from using social media?

1. Increase awareness2. Engage and interact3. Build relationships and reap

the rewards

Increase Awareness

Link to articles and press releases about

your organization

Increase Awareness

Post exciting news about your organization

Increase Awareness Promote

upcoming events and initiatives

Increase Awareness

Share photos and video about

your organization

Increase Awareness

Announce new partnerships and introduce new

members of the team

Increase Awareness

Further your brand through logo placement,

personalized backgrounds, colors, etc.

Engage and Interact

Ask questionsand comment on responses

Engage and Interact

Meet new people and

possible partners

Milan has been on Twitter since Aug. 27 andis being followed by over100 people, most from

Baltimore,including media, “movers and shakers”,city and state agencies, etc.

Plus, the restaurant is includedin 20 Lists created by followers.

Engage and Interact

Support and promote partners and others

Engage and Interact

Surveys and polls

Engage and Interact

Comment on blog posts,tweets, status updates,

etc. from others

Engage and Interact

Join and create “chats”

and “discussions”

Engage and Interact

Create lists (for you and your

followers)

Examples:•Saint Agnes Staff•Health reporters•Grateful patients•Board members

•Volunteers•Health Agencies

•Catonsville Businesses

Engage and Interact

Host a Tweetup, a contest

or promotion

Engage and Interact

Send updates to those who “Like” you and

target it

Engage and Interact

Allow others to postvideos, photos, comments

on your pages that arerelevant (you can delete

those that aren’t!)

Engage and Interact

Use social media on the go!Post photos, updates, etc.

from an event!

Engage and Interact

Create a landing page on Facebook that allows people to

sign up for newsletters,

shop, donate, etc.

Engage and Interact

Create a landing page on Facebook that allows people to

sign up for newsletters,

shop, donate, etc.

Engage and Interact

Use it forcustomer service!

•Answer questions•Handle complaints/concerns•Thank people for support

396 followers

251 friends

Engage and Interact

Mobile Giving

Engage and Interact

Communicate important

newsIMMEDIATELY.

Examples:•Weather delays/cancellations

•Phones are down•Emergencies

Engage and Interact

Call for volunteers

Ultimately, nonprofit organizations can:

•Meet new people

•Recruit volunteers

•Gain support for your cause

•Strengthen your brand

•Build a community of supporters and you can encourage them to contribute and spread the word about donations.

Things to note:Who has the time to manage social media?

There are lots of applications and tools that can make this manageable. Some let you monitor what is being said about your organization, some let you track how far your reach is and some help manage the time it takes to disseminate material through these platforms.

Won’t social media just allow people to air their negative comments about our organization?

A small fraction of your interactions will be negative. Having the ability to converse with someone who is upset or disappointed is positive!

But how will people know we’re on social media?

Promote it in your newsletters, on your website, in your email signatures, in your press releases and by word of mouth.

Questions that need to be asked before getting

into social media:Who is going to manage the social media

campaign and much time is to be allocated?

What is your response policy to questions/criticism/praise?

What are the benchmarks to measure usefulness/success?

Links:Twitter - www.twitter.com

Facebook - www.facebook.com

Nonprofits on Facebook - www.facebook.com/nonprofits

Flickr - www.flickr.com

Digg - www.digg.com

YouTube - www.youtube.com

YouTube Nonprofit Program - www.youtube.com/nonprofits

LinkedIn - www.linkedin.com

Blogger - www.blogger.com

SurveyMonkey - www.surveymonkey.com

Questions? Comments?

Contact me at:Amy Burke Friedman

Profiles, Inc.3000 Chestnut Avenue, Suite 201

Baltimore, MD 21211(410) 243-3790

www.profilespr.comaburke@profilespr.com

Twitter: @amyburke02 or @ProfilesBmore