Social Media for Nonprofits: Listening, Setting Goals, Storytelling
Social Media Listening for Nonprofits
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Skill Building: Listening with Social Media – Part 1 Chad Norman & Danielle Brigida
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A great primer for noprofits who want to begin a social media listening program. Discusses how why to listen, how to listen, when to respond, and more.
Transcript of Social Media Listening for Nonprofits
Skill Building: Listening with Social Media – Part 1Chad Norman & Danielle Brigida
Chad Norman & Danielle Brigida, October 21, 2010 | Page #2
Skills Workshop: Listening with Social Media Part I
If You’re Tweeting: #nplistening
Chad Norman & Danielle Brigida, October 21, 2010 | Page #3
Skills Workshop: Listening with Social Media Part I
Why Should MyOrganizationBe Listening?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #4
Skills Workshop: Listening with Social Media Part I
Everyone’s Saying Something
Chad Norman & Danielle Brigida, October 21, 2010 | Page #5
Skills Workshop: Listening with Social Media Part I
Turn the Megaphone Around
Photo via altermark: www.flickr.com/photos/altemark/337248947/
Chad Norman & Danielle Brigida, October 21, 2010 | Page #6
Skills Workshop: Listening with Social Media Part I
Listening can affect the bottom line
Chad Norman & Danielle Brigida, October 21, 2010 | Page #7
Skills Workshop: Listening with Social Media Part I
WhatShould MyNonprofit
Be ListeningFor?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #8
Skills Workshop: Listening with Social Media Part I
You should be listening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing
Chad Norman & Danielle Brigida, October 21, 2010 | Page #9
Skills Workshop: Listening with Social Media Part I
You should be listening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing
Chad Norman & Danielle Brigida, October 21, 2010 | Page #10
Skills Workshop: Listening with Social Media Part I
Where Should My Nonprofit Be Listening?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #11
Skills Workshop: Listening with Social Media Part I
There are different tools for different things:
search.twitter.comsearch.twitter.com Social MentionSocial Mention Ice RocketIce Rocket Blog pulseBlog pulse BoardReaderBoardReader BackTweetsBackTweets Backtype Backtype (for comments from other people)(for comments from other people)
Disqus Disqus (for comments that you post)(for comments that you post)
Facebook community pagesFacebook community pages
Chad Norman & Danielle Brigida, October 21, 2010 | Page #12
Skills Workshop: Listening with Social Media Part I
Freedigitalphotos.net
Listening with
Tips
and Tricks
Chad Norman & Danielle Brigida, October 21, 2010 | Page #13
Skills Workshop: Listening with Social Media Part I
Starting With the Basics
http://search.twitter.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #14
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
Words
Location
Dates
Feelings
Links/RTs
Search:
Chad Norman & Danielle Brigida, October 21, 2010 | Page #15
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
Search for Key Words…
It allows you to be relevant
Chad Norman & Danielle Brigida, October 21, 2010 | Page #16
Skills Workshop: Listening with Social Media Part I
Searching Links…
www.prnewsonline.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #17
Skills Workshop: Listening with Social Media Part I
Save Your Searches or Feeds
www.prnewsonline.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #18
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
Search Twitter Bios
Chad Norman & Danielle Brigida, October 21, 2010 | Page #19
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
WThashtag.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #20
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
Twazzup.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #21
Skills Workshop: Listening with Social Media Part I
www.prnewsonline.com
Pay Attention to Tweet Reactions
Chad Norman & Danielle Brigida, October 21, 2010 | Page #22
Skills Workshop: Listening with Social Media Part I
Using Twitter Lists
www.prnewsonline.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #23
Skills Workshop: Listening with Social Media Part I
Search Sites for KeywordsSearch News Search Blogs
Search Social Sites
Chad Norman & Danielle Brigida, October 21, 2010 | Page #24
Skills Workshop: Listening with Social Media Part I
You can start by building a listening dashboard with tools like iGoogle.
You can start by building a listening dashboard with tools like iGoogle.
Chad Norman & Danielle Brigida, October 21, 2010 | Page #25
Skills Workshop: Listening with Social Media Part I
We Explore Communities = Reach
GardenersCaregivers Locally Concerned Enthusiasts
Caregivers Activists
Chad Norman & Danielle Brigida, October 21, 2010 | Page #26
Skills Workshop: Listening with Social Media Part I
Sifting through Communities
Chad Norman & Danielle Brigida, October 21, 2010 | Page #27
Skills Workshop: Listening with Social Media Part I
Tracking Mentions and Having Conversations
Chad Norman & Danielle Brigida, October 21, 2010 | Page #28
Skills Workshop: Listening with Social Media Part I
Tracking Allows for Engagement
Chad Norman & Danielle Brigida, October 21, 2010 | Page #29
Skills Workshop: Listening with Social Media Part I
Who From My Organization Should Be Listening?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #30
Skills Workshop: Listening with Social Media Part I
A Few Things to Figure Out…
•Who will do the listening?•Will you have a response policy?•How will you measure success?•What do you do with the data?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #31
Skills Workshop: Listening with Social Media Part I
When Should My When Should My Nonprofit Respond?Nonprofit Respond?
Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
Chad Norman & Danielle Brigida, October 21, 2010 | Page #32
Skills Workshop: Listening with Social Media Part I
Who From My Organization Should Be Listening?
When Should My When Should My Nonprofit Respond?Nonprofit Respond?
Use Your EarsBut Don’t Forget toOpen Your Mouth
Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
•Respond•Retweet•Reply•Reach out
Chad Norman & Danielle Brigida, October 21, 2010 | Page #33
Skills Workshop: Listening with Social Media Part I
Write Down a Plan and Write Down a Plan and Distribute it to Your StaffDistribute it to Your StaffWrite Down a Plan and Write Down a Plan and Distribute it to Your StaffDistribute it to Your Staff
How to respond to:•Direct Questions•Positive Comments•Negative Comments•Incorrect Information•Feedback•v
Chad Norman & Danielle Brigida, October 21, 2010 | Page #34
Skills Workshop: Listening with Social Media Part I
How Does My Nonprofit Measure the Results?
By tracking…•Mentions•Retweets•Sentiment•Shares•Hashtag Use
Chad Norman & Danielle Brigida, October 21, 2010 | Page #35
Skills Workshop: Listening with Social Media Part I
What Are Some Tools My Nonprofit Can Use?
Google Analytics
Facebook Insights
Flickr Pro Account
YouTube Insight
Search.twitter.com
BackTweets.com
Twitterholic.com
Twinfluence.com
Twitalyzer.com
Twittercounter.com
Chad Norman & Danielle Brigida, October 21, 2010 | Page #36
Skills Workshop: Listening with Social Media Part I
Questions?
Chad Norman & Danielle Brigida, October 21, 2010 | Page #37
Skills Workshop: Listening with Social Media Part I
Thank you!
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twitter.com/starfocus
Blackbaud.com/ChadNormanBlackbaud.com/ChadNorman www.WildlifePromise.orgwww.WildlifePromise.org
Let’s keep the conversation going…
