Nonprofits and Social Media
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Social Media & Nonprofits Kate Bladow Strategist, Powered Pursuits
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A November 2011 presentation for Enoch Pratt Free Library. Interested in the impact of social media on the nonprofit world? Wondering if Facebook, Google+ and the endless number of blogs really have any relevance for your organization? Learn how nonprofits can strategically implement and evaluate social media tools to improve fundraising, build capacity, and most importantly, improve their communities.
Transcript of Nonprofits and Social Media
Social Media & Nonprofits
Kate BladowStrategist, Powered Pursuits
Who's in the Room?
Who's Using Social Media?
What Do You Want to Learn?
Networking Offline
It Also Looks Like...
VocabularyProfilesPagesGroupsFriends
Quick Stats• More than 800 million
active users• 50% of those users log on in
any given day
Some Examples
VocabularyTweets
RetweetsLists
Followers
Quick Stats• 190 million users• 65 million tweets per day• More than 800,000 searches
per day
Some Examples
VocabularyProfilesContacts
CompaniesGroups
Quick Stats• 120 million members• 2 billion searches for people
in 2010
Some Examples
VocabularyChannelsUploadsPlaylists
Quick Stats• More than 2 billion views
per day• 35 hours of video uploaded
every minute
Some Examples
Some Examples
VocabularyCircles
Hangouts+1s
Quick Stats• More than 25 million users
VocabularyPosts
CommentsRSS Feeds
Quick Stats• Over 155 million blogs have
been identified• Almost 2 million blog posts
indexed in every 24 hours
Some Examples
VocabularyCheck InsMayorsBadges
Quick Stats• Over 10 million people• Millions of check ins per day
Some Examples
Getting Starting• Dipping Your Toe In• Listening• Talking With Your Community• Sharing Information• Getting People to Take Action
Responding to Negative Comments
Getting Your House in Order
● Clean Up Your Website● Put a Strategy Together● Think About Staffing● Set Aside Time
Measuring Your ROI
● Important!● Not everything is worth measuring
ExamplesFacebook● HSUS - http://www.facebook.com/humanesociety
● Red Cross – http://www.facebook.com/redcross
Blogging● Rolling Dog Farm - http://blog.rollingdogranch.org/
● OSI Baltimore - http://www.audaciousideas.org/
ExamplesTwitter● Kevin Lindamood (HCHMD) -
http://twitter.com/kevinlindamood● BVU Maryland – http://twitter.com/#!/bvumaryland
Google+● National Wildlife Federation –
https://plus.google.com/108043104556093709906/posts● Visit Baltimore -
https://plus.google.com/114013517569580373487/posts
ExamplesFoursquare● Baltimore Heritage –
https://foursquare.com/bmoreheritage● Enoch Pratt –
https://foursquare.com/prattlibrary
Questions?
Last Words● Integrate your online and offline networking.
● Social media opens up opportunities, but you have to recognize them
● Get to know people.
Resources● Idealware's Social Media Decision Guide
http://goo.gl/DxKe4● Beth Kanter's Blog
http://www.bethkanter.org/● Frogloop
http://www.frogloop.com/● Tech & Social Change Baltimore
http://goo.gl/Aoo0F
