Social Media Strategy for Nonprofits
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Social Media Strategy for Nonprofits A crash course in using social networks to connect with donors, inspire action, and win support.
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Find out why social media works for nonprofits and learn how to more effectively communicate and inspire action with Twitter, Facebook, Instagram, and more.
Transcript of Social Media Strategy for Nonprofits
Social Media Strategy
for Nonprofits
A crash course in using social networks to connect with donors, inspire action, and win
support.
This is why social media can work really well for nonprofits.
Giving and charitable engagement are social activities.
Ruggieri
…when it fulfills basic emotional reasons for being on social media:
Adhering to social norms Sharing a personal milestone Advocating for a personal cause Increasing one’s visibility Showing a sense of humor Being part of a community event
Social content works best…
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Why do people share cause info?
Source: Waggener Edstrom
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55% who engaged with causes via social media have been inspired to take further action.
Source: Waggener Edstrom
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What do they do next?
Source: Waggener Edstrom
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Source: Network for Good Digital Giving Index
Peer-to-peer giving grew 55% from 2012to 2013.
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What’s your social media strategy?
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Yes, You Need a Strategy
• Define your policy and process.• Set clear goals and targets.• Track and measure your progress.• Integrate social into your
communications/marketing plans.• Be true to your brand.• Make it personal and interactive.
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What makes something more sharable?
Source: Business Insider
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The emotions that inspire sharing are not the same emotions that inspire giving.
But keep in mind:
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Show your progress and proof.
Remember: People give to people.
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Make it personal.
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Free Guides
101 Social Media Post Ideas for Nonprofits:http://bit.ly/101SocialPosts
How to Make the Case for Giving:http://bit.ly/Case4Giving
Storytelling for Nonprofits:http://bit.ly/NFGStorytelling
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Caryn Stein, Vice President of Communications and Content
Network for Goodwww.networkforgood.com | on Twitter:
@Network4Good
