Rounded Rectangles

Web 2.0
New Tools for Community Good

Laurie CirivelloCommunity Media CenterGrand Rapids, Michiganlaurie@grcmc.org

Buzz Words

Web 2.0: Continually evolving Interactive and user-controlled web environment facilitates communication, collaboration and interoperability.

Social Media:A fusion of sociology and technology transforming monologues into dialogues; message delivery into conversation.

New Media: Technologies that facilitate user-to-user interactivity and interactivity between user and information

People Are Talking-
Whether you are part of the conversation...or not.

The Big Challenge for NPO's

Shifting from Message Delivery to Conversation

NPO and 2.0: An Overview

The 2.0 Website

The Socially Networked NPO

Planning Your Approach

A glimpse into the Future

The 2.0 Website
Heart of your Communications

1. Attractive 2. Functional 3. Dynamic 4. Interactive

Show old vs. new

FI...Visually appealing, streamlined, elegant, watch out for flashy openingsDynamic Content: New content, constantly changingAutomatatic aggregation more on content laterInviting engagement..not just see...but do. Interactivity is hallmark of web 2.0. Repeat businessUseful...does content have personal meaning/value? Is it about you? Or about your client/patron?Authentic...warm/real

Attractive:

CleanWelcomingElegantVisual

Functional:

Searches and Site Map

www.reentryhelp.org

Know Your Audience Needs

Dynamic

Content is updated Frequently

Content connects with the visitor' needs

Interconnected with others

Who speaks for

the organization, how, and how often? www.wyce.org

Engaging
useful, participatory and personal

Commenting Girl Talk - The Girl Scouts

Getting Answers When to Call the Doctor

Doing Business Stratford Festival

Call to Action Sierra Club

Soliciting content March of Dimes

Commenting or inviting conversationSearchable in plain English when to call doc.What was on the radio?(DeVos Children's)Easy to giveNetwork for good PaypalSoliciting content

Web 1.0

Children's Hospital 2009

www.devoschildrens.org

Soliciting Content

Structuring the platform to achieve balancecreating frameworks

When Soliciting ContentThink Collage...Not Masterpiece

Only a small percentage are original content creatorsBut many are contributors

http://www.austinfoodbank.org/hunger-is-unacceptable/

Viral Collaboration
Eternal Moonwalk

Beyond the Website:
The SOCIAL NPO

Blogging

ChronologicalMeijer Gardens

Can have numerous voicesCommunity Media Center

Feed-able Diana's Blog

PlatformsBlogger, Word Press, Custom

Facebook

Step one: The Personal PageMy Personal Page

Fan Pages Rapids Growth on FBGeneral Public

Groups The RapidianWorking site

Causes CausesFundraising/mobilizing

ChannelsThe Vatican Channel

LinksJBZ Chimp Video

EmbeddingSan Diego Visitors Bureau

More Multimedia
Organizing and Sharing

Audio

On Demand LIVE from Rothbury

Streaming - WYCE

Photo-sharing

Flickr

Picasa

Explaining Twitter

24/7 Cocktail PartyUltimate Focus GroupNOW!

Twitter Examples and tools:

Wealthy Theatre

WYCE Radio

Search Twitter

Co-Tweet

Raising Funds

However...

Any nonprofit who thinks they can simply put a donate now button on their website or simply create a "Causes" page on Facebook and wait for the money to roll in, doesn't understand online fundraising. It's still all about building relationships, telling your story, and taking potential donors through the process of cultivation, stewardship and solicitation.

www.search.twitter.com

The RULE of Thirds

Social Media Policy

Red Cross Guide

Courtesy of Beth's Blog

Looking down the road
The Mobile Future

Nearly 50 million mobile subscribers access the Web via their devices each month.

Mobile usage of social networking sites grew 260% during 2008 in the U.S.


There are 3.9M unique mobile internet users in Canada

Mobile internet penetration increased from 16 percent in Q4 2008 to 21.3 percent in Q1 2009

Mobilization: Problem or Solution?

Choosing most useful on-th-go content

2-D Barcodes: Any surface a multimedia info source

Places to Learn More

Tech Soup: www.techsoup.org

Beth Kanter- Beth's Blog: http://beth.typepad.com/

Plain English videos @ Common Craft:www.commoncraft.com/

Thanks for being here!Laurie Cirivellolaurie@grcmc.orghttp://lcirivello.wordpress.com/