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    14-May-2015
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Transcript of Updated craigslist

  • 1.Step-by-Step instructions to make craigslist work for you.MARKETING SUCCESS

2. THE GOAL

  • MAKE POSTING ADS ON CRAIGSLIST SO EASY THAT A BABY CAN DO IT!

3. Contents

  • Why Use Craigslist pg 3
  • Part 1- Setup and Ad Posting pg 4
  • Part 2 Photobucket Setup pg 18
  • Part 3 Types of ads pg 26
  • Part 4- Creating HTML ads pg 36
  • Part 5 7 steps to success pg 40
        • 1 Choose Strategy
        • Pick a Niche or two
        • Write Out Headlines in advance
          • Craigslist headline examples
        • Post according to a schedule
        • Track results/duplicate success
        • Follow Up
  • Part 6 Conclusion pg 55
  • Contact Information pg 58

4. Why Use Craigslist

  • Free
  • Easy
  • More than 50 million users in US alone
  • 40.8 Million visits per month
  • 17% $0 30k 25% $30 60k 27% $60 100k 32% $100k+
  • 43% College Graduates

5. Part 1

  • CRAIGSLIST
  • Setup and
  • Ad Posting

6. Click my account 7. Sign Up for an account 8. Email and Verification 9. 10. Go to your email and click link 11. Choose Password and Log in 12. Accept Terms 13. YOURE IN!!

  • To Post, choose city and select GO!

14. Choose Housing Offered 15. The Real Estate by broker 16. Add Headline/Specific Location/Posting Description (paste ad) Headline Paste Ad or type text here Location 17. Should Look Like This click continue button at the bottom 18. If Ad Looks Good, click Continue (if not-edit) 19. Part 2

  • PHOTOBUCKET
  • Setup and Uploading
  • (YOU WILL NEED ONLINE IMAGES FOR YOUR ADS)

20. Open PHOTOBUCKET account CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK 21. Fill in all Fields then sign me up! 22. Youre In! (No need to buy anything) CLICK UPLOADNOWTO START UPLOADING PHOTOS 23. Select Photos to upload 24. Choose the file and click OPEN 25. Upload is Complete! NOTICE YOUR IMAGE IS HERE ! 26. Click the image to Expand We will be needing the IMAGE URL located here labeled IMG CODE Just click and it will show copied. 27. Part 3

  • TYPES
  • OF ADS

28. Types of Ads

  • Plain Text with uploaded photos
  • Html code (Visual Tours, Real Bird, Postlets)
  • Agent Html Ads
  • Off Page Ads Direct to a landing page
  • NOTE:
  • Never Post an ad without an
  • Image attached.
  • Craigslist ads w/o photos can be
  • eliminated with the click of a mouse.

29. Quality AND Quantity

  • Must be smart about posts
  • Posts must quality (check spelling, grammar, etc)
  • Truthful DO NOT offer anything you do not have
  • TREC Compliance Always adhere to TREC advertising rules.

30. Sample of the Text Ad 31. Sample of the Flyer Ad (can be anything you want) 32. Sample of RealBird Craigslist Ad 33. Sample of Visual Tour Ad 34. Sample of a Niche Ad 35. Off Page ad sends viewers to a landing/lead capture page. 36. Flyer to Landing Page (website/lead capture page) 37. Part 4

  • Creating HTML Ads

38. CREATE YOUR OWN HTML ADS

  • Keep these instructions to customize your
  • personal ad codes.

ONE CODE FITS ALL!! 39. Just Change 2 Things in the Code

Replace the url in the quotations with your website/landing page url(do not delete quotations or insert spacesjust replace text) Replace the source (src) url with the url from your Photobucket image (The url ending with .jpg) 40. COPY- PASTE-PREVIEW

  • Once you have change the 2 urls in the
  • code, copy and paste them into craigslist.
  • You will be shown a preview, make sure the
  • code works!
  • Please feel free to contact me if you need
  • assistance.

41. Part 5

  • 7 STEPS
  • TO
  • CRAIGSLIST SUCCESS

42. 7 Steps to Craigslist Success

  • Now that you know how and why
  • You to use craigSlist, we will
  • discuss the 7 Steps to Success!

craigslist success 43. 1. CHOOSE STRATEGY

    • WHAT TYPE OF ADS WILL YOU CREATE
    • RECOMMEND A COMBINATION
    • TEXT, HTML, GRAPHIC, OFF PAGE

44. 2. Pick a Niche or Two

  • Specialization and Differentiation will cause your ads to stand out and get more clicks
  • Use niche keywords in title and text to be more searchable
    • Foreclosures
    • Luxury Homes and Estates
    • Waterfront
    • Fixer-Uppers
    • Golf Course Communities
    • Etc

45. 3. Create Ads in Advance Design Your Campaign

  • Make sure to have ads where you can just copy and paste
  • This will save time and frustration
  • Prepare combinations of Text, Graphic, Visual Tour, Real Bird ads.
  • Add to library as often as possible
  • The MORE THE MERRIER!

46. 4. Write Out Headlines

  • Avoid Blah, Dull, Boring, Unappealing Headlines
  • Avoid things like Beautiful 3/2 Lovely Home BORING!
  • Use keywords, BUZZ words
  • Use Symbols like **** or $$$ to make them POP

47. Craigslist Headline Examples (these are examples only. MAKE NO FALSE CLAIMS)

  • 1. BUY A HOME UNDERMARKET VALUE IN 30 DAY OR LESS GUARANTEED!
  • 2. SAVE $3,512 WHEN BUYING YOUR NEXT HOME
  • 3. BUY THIS 3BD, 2BA HOME FOR $30,000 UNDER APPRAISED VALUE
  • 4. FREE LIST OF BELOW MARKET HOMES THATS GUARANTEED TO SAVE YOU A MINIMUM OF $5,000 ON YOUR NEXT HOME PURCHASE
  • 5. WHO ELSE WANTS TO SAVE $5,400 WHEN BUYING THIS 4BD, 3BA HOME?
  • 6. BUY THIS 5BD, 2 BA HOME WITH LESS THAN $2,000
  • 7. 26 PRE-FORECLOSURE THAT PROVIDE INSTANT EQUITY FOR SMART BUYER
  • 8. IS SAVING THOUSANDS OF DOLLARS ON THE PURCHASE OF YOUR NEXT HOME WORTH FIVE MINUTES OF YOUR TIME THATS ALL I NEED TO SHOW YOU HOW I DO IT
  • 9. CALL 1-800-XXX-XXXX TODAY FOR AN EASY WAY TO CUT YOUR HOME BUYING COSTS BY 25%
  • 10. 21 HOMES YOU CAN BUY WHEN YOU CANT GET QUALIFIED

48. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS

  • 11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECHNIQUES ANY BUYER CAN USE
  • 12. TAKE THE 1-MINUTE HOME BUYER TEST BY CALLING US AT XXX-XXXX 24 HRS
  • 13. OWN THIS 3 BD, 3 BA HOME THE EASY WAY JUST $2,000 DOWN AND UNDER $800 A MONTH
  • 14. THE #1 MOST COST EFFECTIVE THING YOU CAN DO WHEN BUYING A HOME IN THIS TOUGH MARKET
  • 15. THE 27 STRATEGIES YOU NEED TO HAVE WHEN BUYING A HOME MISS JUST ONE AND YOU WILL LOSE MONEY
  • 16. THE 120 SECOND HOME BUYING CHALLENGE IT COULD BE WORTH THOUSANDS IF YOU FAIL CALL XXX-XXXX TODAY TO TAKE THE TEST

49. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS)

  • 17. FREE LIST OF THE 44 BEST INVESTMENT PROPERTIES IN THE METRO AREA
  • 18. WHY IT NOW MAKES SENSE TO INVEST IN REAL ESTATE GET YOUR FREE LIST OF UNDERVALUED HOMES TODAY BY CALLING 1-800- XXX-XXXX
  • 19. WHATS YOUR BEST CHANCE TO MAKE MONEY ON THIS CRAZY REAL ESTATE MARKET? THE ANSWER BELOW MAY SURPRISE YOU! 1-800-XXX-XXXX FREE RECORDED MESSAGE
  • 20. FREE HOME BUYER EVENT -- FIRST TIMERS AND REPEAT BUYERS BOTH WELCOME! HUNDREDS HAVE BOUGHT HOMES UNDER MARKET VALUE 1-800-XXX-XXXX TO FIND OUT YOU CAN DO THE SAME
  • 21. A BUYER MAKES MISTAKE THAT COSTS HIM $22,000 IN SOUTH METRO (CITY)

50. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS

  • 22. FREE LIST - 42 VACANT HOMES THAT YOU CAN CLOSE ON (AND MOVE INTO) WITH 3 WEEKS!
  • 23. SIMPLE 5-STEP PROGRAM FOR BUYING YOUR FIRST HOME IN (CITY)
  • 24. WHEN REAL ESTATE AGENTS PURCHASE HOMES HERES WHERE THEY LOOK FOR THE BEST DEALS
  • 25. LOCAL REAL ESTATE AGENT PROVES 80% OF RENTERS CAN ACTUALLY OWN FOR LESS MONEY PER MONTH CALL 1-800-XXX-XXXX TO SEE IF YOU ARE APART OF THE 80%
  • 26. FREE HOME FINDER SERVICE NO CONTRACTS NO APPOINTMENTS YOU LOOK AT YOUR CONVENIENCE

51. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS

  • 27. 47 HOMES THAT THE BANKS ARE BEGGING ME TO GET RID OF AT ANY PRICE!
  • 28. IS KNOWING HOW TO BUY A HOME WITH $50,000 IN IMMEDIATE EQUITY WORTH $1 TO YOU?
  • 29. 4 BD, 2 BA