Tweet for Success

Julia Claire Campbell Consulting 978-578-1328 [email protected]

About MeUsing online tools such as social media, blogs, and email marketing, I help small businesses and nonprofits grow and reach their customers and supporters. I offer solutions to your social media problems through online courses, seminars, small group training, and coaching.@JuliaCSocial #TweetEC @EnterpriseCtr

2J Campbell Social Marketing - www.jcsocialmarketing.com

Social MediaRULES OF THE ROADSocial media tools are always changing.Getting on social media is not a marketing strategy.Using social media will not compensate for a bad product or service. The tools are (mostly) free but your time is not.

@JuliaCSocial #TweetEC @EnterpriseCtr

The Myth We Were SoldStep 1: Sign up for social media accounts.Step 2: Post something.Step 3: Watch the money roll in!!@JuliaCSocial #TweetEC @EnterpriseCtr

Social Media Success Requires:Dedication, diversified channels, dynamic content.Getting out of our comfort zone.Change of mindset.Providing value.Telling stories. Using photos and videos. Focusing on impact.Eliminating silos.@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter Is Still Popular317 million monthly active users (Oct 2016)1.3 billion registered Twitter accounts120 million monthly visitors to TwitterDaily active Twitter users 100 millionAverage number of followers 208 34% of active Twitter users log into it more than once per day@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter 101Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.Twitter promotes itself as a news and discovery social media platform. @JuliaCSocial #TweetEC @EnterpriseCtr

Setting Up Your ProfileUsername: 15 characters or lessProfile photo: Shown as the icon with every tweet you post. Recommended 400x400 pixels.Bio: 16o characters to tell people about you and your business. Can you emojis and hashtags.URL: Website link mobile accessible?Header image: 1500x1500 pixelsPinned tweet: Pinned to the top of your profile. @JuliaCSocial #TweetEC @EnterpriseCtr

Success On Twitter Involves: Researching, creating, curating great content.Finding relevant accounts to follow.Listening and participating in conversations. Monitoring hashtags (topics).Reporting ROI and tweaking strategy. Exploring paid ads. @JuliaCSocial #TweetEC @EnterpriseCtr

#1) Sharing Great ContentSteps to Success: Creating and Curating Creating sharing your own original stuffCurating finding the best stuff to share with your audienceThe best Twitter accounts do BOTH. Always be thinking: What will my audience be interested in?The more targeted and narrow you can be, the better.@JuliaCSocial #TweetEC @EnterpriseCtr


How Much To Tweet?80% not related to you but of value to your clients and customers.20% directly related to you.Retweet, @Mention, AcknowledgeALWAYS be sharing relevant, valuable, pertinent, up-to-the-minute information!ALWAYS think of your ideal Twitter follower who do you want following you? What do they like to see on Twitter?@JuliaCSocial #TweetEC @EnterpriseCtr

What Will I Tweet?AUDIENCE!Get Google AlertsTwitter searchLinkedIn TodayStatisticsQuotesPhotosRetweet oftenCompetitors & partners@JuliaCSocial #TweetEC @EnterpriseCtr



Customer Service71% of customer complaints on Twitter go unanswered.YET, 83% of people appreciate being answered by a company!


Customer Service@JuliaCSocial #TweetEC @EnterpriseCtr

Keep It ShortThere is no magical length, but a report by Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate.@JuliaCSocial #TweetEC @EnterpriseCtr

Use Photos & VideosPhotosaverage a 35% boost in RetweetsVideosget a 28% boostQuotesget a 19% boost in RetweetsIncluding anumberreceives a 17% bump in RetweetsHashtagsreceive a 16% boost@JuliaCSocial #TweetEC @EnterpriseCtr





#2) Following Good PeopleTwitter will suggest people for you to follow, once you get started and follow a few accounts.You can search for people by typing in your key words and topic in the search bar. The only way to build a following on Twitter (unless you are a huge celebrity) is to follow others. People get a notification when you follow them. You can unfollow at any time and they will not get a notification.



Terms To Know - @MentionA public tweet directed to another user that includes their @username. Clickable and the person mentioned gets notified.They are collected together in a conversation if you click @reply.@JuliaCSocial #TweetEC @EnterpriseCtr


Terms To Know - @ReplyA public response to a Tweet via the @reply button.@Replies show up in your home timeline and the timeline of the person to whom you are responding.@Replies only show up in your timeline if you follow both the sender of the original Tweet and the recipient of the @reply to that Tweet.@JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - @Reply



Following & FollowersFind and follow 10 people daily.Lose the dead weight by using a free app like Crowdfire choose Inactive FollowingLook at your followers and strategically follow back. Should you follow everyone that follows you?Do not buy followers!1,000 engaged followers are better than10,000 fake or uninterested followers.


Twitter ListsUse Twitter lists to manage the chaos. Lists are used forreading Tweets only. You cannot send or direct a Tweet to an entire list.@JuliaCSocial #TweetEC @EnterpriseCtr

Twitter ListsSubscribe to/follow other peoples lists. You can follow lists without following each account. Create private and public lists.List names cannot exceed 25 characters or begin with a number. Use for events, networking, influencers, news


#3) Participation & ListeningTweetChats are a fantastic way to build a following and get great content.


http://www.socialmediaexaminer.com/25-twitter-chats-just-for-marketers/

#3) Participation & ListeningTweetChats are a fantastic way to build a following and get great content.


http://www.socialmediaexaminer.com/25-twitter-chats-just-for-marketers/

How to Participate in a TweetChatFollow their rules!Listen and pay attention at the beginning.Look at transcripts of old chats.Introduce yourself!No hard selling and no spam.Connect with individual accounts after the TweetChat. @JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - Retweet @JuliaCSocial #TweetEC @EnterpriseCtr

Terms To Know - FavoritesFavorites are a great way to keep track of tweets you want to refer to later.Also a great way to build relationships and tell someone you appreciate them.


Terms To Know - Favorites



#4) Monitoring Hashtags Whats a hashtag? Any word or topic beginning with the # sign. It becomes a hyperlink that you can click on to find all the tweets using the same hashtag. People use hashtags organize conversations around a specific topic.They are also great filters when you want to focus on a specific issue or topic and cut out the other tweets.


#4) Hashtags!Clicking on a hashtag takes you to search results for that term.Great for events, specific products, news, timely announcements.Trending hashtags reflect with people on Twitter are discussing.@JuliaCSocial #TweetEC @EnterpriseCtr

Using Hashtags You can use your own hashtag if you have a specific campaign to promote.




Using Hashtags Use hashtags that others in your industry use.


Using Hashtags Use Hashtagify.me to find the top 10 hashtags related to a particular keyword. http://hashtagify.me/Use Tagboard.com to search hashtags across platforms.https://tagboard.com/alsicebucketchallenge/search


Using Hashtags Use popular, well-know hashtags.


Participate In TrendsParticipate in trends, but do it authentically. Be careful and think before you tweet. @JuliaCSocial #TweetEC @EnterpriseCtr

#4) Using Hashtags


https://thrivehive.com/39-daily-hashtags-for-small-business-marketing

#5) Measurement & ROIView your Twitter analytics. https://analytics.twitter.com/user/JuliaCSocial/home


#6) Explore Paid AdsYou can use Twitter ads to promote a specific tweet, promote your account to get more followers, or promote a hashtag. You can create specific audiences for each ad, based on demographics, geography, interests, and more.Choose your Call to Action and go from there what do you want people to do when they see the ad? Consider that a majority of them are using Twitter from their phone.





Twitter Best PracticesKeep it conversational and informal.Employ wit and humor. Make it shareable. Content has to be worth reading, clicking, and retweeting. Ask questions.Share helpful info/resources.Comment on current events.Be yourself. Be authentic. @JuliaCSocial #TweetEC @EnterpriseCtr

Helpful AppsHootSuite, TweetDeck BufferIFTTTPocketDo not just set and forget! @JuliaCSocial #TweetEC @EnterpriseCtr

This isn't just about content and social media. This is about being relevant in people's minds before they want whatever you're selling. After all, that's the definition of successful marketing.

Social Media Josh(Josh Hoffman)


Questions?

My blog on all things social media: www.jcsocialmarketing.com

Twitter: @JuliaCSocial

Facebook: www.facebook.com/jcsocialmarketing

Email: [email protected]


Tweet for Success

Social Media

Transcript of Tweet for Success