Transmedia Storytelling on MICE tourism
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Transcript of Transmedia Storytelling on MICE tourism
transmedia
on mice tourism.
-new forms of Communication: storytelling applied to immersive
located experiences-‐ .
montecarlo - @imastranger 20 Fòrum de Turisme de Reunions
de Catalunya - 2016, March, 17th-
today’s objective is...
learn about the opportunities transmedia location-based
storytelling brings to brand communication
on mice tourism
who am I
(from where I stand)
how did we come to this?
digital society
from impact
to relationship
from offer to demand
transmedia win-win society
Storytelling
connected brains
stories build worlds
empathic listening
return of the
personal experience
time-expanded
experience
multi-level immersion
multipath
stories
geo-located storytelling
live the brand
customer-prescriptor
tell me a fact and I’ll learn.
tell me a truth and I’ll believe. but tell me a story
and it will live in my heart
forever
www.montecarlo-storytelling.com
@Imastranger