Kinder transmedia storytelling
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Subject: Corporate communication Topic: Invented transmedia storytelling campaign for the company Kinder
Transcript of Kinder transmedia storytelling
2W BEFORE
20/04/2014
1W AFTER
11/04/2014
1W BEFORE EASTER
C A M P A I G N
END OF EVENTS
START OF EVENTS
AMBASSADOR
ELECTION
TOTAL PERIOD
PRE-CAMPAIGN
$ $$ $$$WEBSITE WEBSITE WEBSITESOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIAPRINTS PRINTS PRINTSPR + PROMOTIONS + STANDS PR + PROMOTIONS + STANDS
MORE ELABORATEDPR + PROMOTIONS + STANDSMORE ELABORATED
EVENT - FLASHMOBROME
EVENT – FLASHMOB & OTHERSROME MILANO NAPOLI
EVENT- FLASHMOB & OTHERSROME MILANO NAPOLI TORINO PALERMO GENOVA BOLOGNA FIRENZE BARI CATANIA
BILLBOARDS BILLBOARDSAPP APPPUBLIC SPEAKERCRISTINA D’AVENA
PUBLIC SPEAKERCRISTINA D’AVENA
TV SPOTS
