"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Mary Juetten, Founder & CEO@traklight

Feb 20, 2014CHICCEO

PROTECTING YOUR BUSINESS IDEAS, WHY SHOULD YOU CARE!

Entrepreneurs’ World

Innovation Capture is Hard

Got Intellectual Property?Why Care…

• IP theft costs US companies $250 billion annually• 100% of all companies have IP• 700K new startups annually vs. 20% protected IP after 1st year• IP is most valuable asset and not on your Balance Sheet• Exclude competition; Attract investment (incl. crowdfunding); Leverage & license• Avoid IP loss, infringement, or business failureDisclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Start on the Right Trak

Do NOT start with creating a:Campaign Pitch orBusiness Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

NO legal advice provided!

• Inventor• Website • Software• Restaurant• Traklight!

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Case Studies

IP Misconceptions

• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.

• Trade secrets are the easiest to protect because there is no registration.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

• Patents means right to make or sell.

WHO: IP Ownership Challenges

• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versus

company• Assume that Ownership automatically extends outside

the US

• Idea• URL• Name• Know how• Employees• Contractors

Startup Info

Strategies to Protect IP

• Do it Yourself:– USPTO.gov– Copyright.gov

• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer

• Secrets:– Notary, IP Vault, Copyright software

CONTENT IS KING

ExpertBlogsSpeakingSocial MediaPR

Be very CAREFUL!

Traklight blog

Ignorance is NOT a Defense

Be Careful:

Video CopyImages

READ READ READ

Read License & Permission to Use

Questions?

Mary Juettenmejuetten@traklight.com

@traklight

IDENTIFY. PROTECT. SUCCEED.

www.traklight.com

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