April 2015 NBIA Traklight | CEI IP 101 for Incubator Managers
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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Intellectual Property 101 INCUBATOR MANAGERS: MAXIMIZE VALUE & MINIMIZE RISK
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Transcript of April 2015 NBIA Traklight | CEI IP 101 for Incubator Managers
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.
Intellectual Property 101
INCUBATOR MANAGERS:
MAXIMIZE VALUE & MINIMIZE RISK
Mary JuettenFounder & CEO Traklight
@traklight
@maryjuetten
• CEI Incubator Graduate
• Forbes, ABA LegalTech Contributor
• 30 years business experience
• J.D., CPA, CA
• MSNBC, AZ PBS, SXSW V2V,
LAUNCH Speaker
• SUCCESS Magazine Start Small,
Win Big 2013 winner
Nate CurranEntrepreneur-in-Residence
Center for Entrepreneurial Innovation (CEI)
@ceigateway
@NateCurranAZ
• 15+ years of experience for Fortune
100 companies, fast-growth
start-ups and local businesses
• Former GoDaddy Executive,
including General Manager of
$300-million Domains Business
• GE Black Belt, Six Sigma Certified
in Process Improvement
Business World
Capturing innovation
(and thus value) is hard.
Over 80% of a business’
value is in their IP.
Start on the right Trak
Do NOT start with creating a
crcampaign, pitch, or
business plan.
THIS APPLIES TO ALL FINANCING!
Identify IP
Protect IP
Pick a Platform
Build Social Capital
Create a Pitch
Fundraising Approach
Get Ready Now
Federal Securities Equity is
not yet legal (even Reg A+)
Get Ready Now
Create a Pipeline
Use State Crowdfunding
AZ in latest to pass
Options
Got intellectual
property? Why care…
100% of all companies have IP.
IP theft costs US
companies $300 billion
annually
700K new startups
annually
vs.
20% protected IP
after 1st year
Exclude competition
Attract investment (including crowdfunding)
Leverage and license
Avoid IP loss, infringement,
or business failure
When do you need
an IP strategy?
Patents
(Utility & Design)
What is IP?
Copyright©
What is IP?
Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
DISCUSSION
ANY IP HORROR STORIES TO SHARE
Restaurant
Software
Homepage
Branding
Prototype
Name
Image courtesy: MG Siegler
IP Misconceptions
IP is just for tech startups or
tech companies, and patents
are the only IP for inventors.
IP Misconceptions
Trade secrets are the easiest
to protect because there is no
registration.
IP Misconceptions
Patents mean right
to make or sell.
IP Misconceptions
If I pay for it, I own it.
IP Misconceptions
EXERCISE
WHAT CLIENT ERRORS CAN BE
SHARED?
You can copy anything
without a copyright ©
IP Misconceptions
Tech Transfer IP has
the same rules.
IP Misconceptions
Domain = TM
IP Misconceptions
EXERCISE
WHAT ARE SOME OF THE WAYS
YOU HAVE HELPED / CAN HELP
YOUR ENTREPRENEURS PROTECT
THEIR INTELLECTUAL PROPERTY?
Incubator Opportunities• Conduct an initial IP evaluation during the intake / selection
process as well during ongoing R&D and product
development phases
Software solutions (i.e. Traklight)
Legal mentors and advisors
• Partner with reputable industry partners, including
manufacturing organizations and legal firms, with proper IP
protocol and procedures
Grant opportunities for legal services programs
Onsite maker space options (i.e. CEI & PADT)
Incubator Opportunities
• Help clients solidify IP strategy BEFORE:
Launch of Crowdfunding campaign
Equity investment pitch
Any mergers or acquisitions
Website launch / marketing efforts
The hiring of employees or
contractors
IT’S TOO LATE!!
• Hold workshops / seminars dedicated to IP
identification and protection
Traklight’s Software Platform
Traklight’s Software Platform
Special Discount
Step 1. Free Business Risk Assessment https://legalzoo
m.apps.traklight.com/store
Step 2. Visit http://info.traklight.com/legal-zoom-sbr1
Step 3. LegalZoom discount for NBIA member
incubators – NBIA13
Step 4. ID your IP full with $99 special offer through
Traklight and LegalZoom
Add it to your intake / selection process
QUESTIONS?
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.
traklight.com
ceigateway.com
