Practice Safe Crowdfunding: Traklight @ Game CoLab
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Transcript of Practice Safe Crowdfunding: Traklight @ Game CoLab
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP
Vault, LLC. All Rights Reserved.
20 June 2013Mary Juetten, Founder & CEO
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Start on the Right Trak
Do NOT start with creating a:Campaign Pitch orBusiness Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
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Got Intellectual Property?
IDENTIFY your IP BEFORE
YOUR CAMPAIGN HERE
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Why Care…
• IP theft costs US companies $250 billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20% protected IP after 1st year
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment; Leverage & license
• Avoid IP loss, infringement, or business failure
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What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
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IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell
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WHO: IP Ownership Challenges
• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?
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Step 1: IDENTIFY IP
WHY WHO
WHAT
WHEN
WHERE
✔
✔
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• Idea• URL• Name• Know how• Video• Employees• Contractors• Partners
WHAT: Campaign or Plan
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STEP 2: Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software
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• Date of Idea/Invention (First to Invent First INVENTOR to file)
• Date of Use• Date of Filing• Date of Conversion• Renewals
WHEN: Key Dates to Remember
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Step 3: PICK PLATFORM
How it works online!
• EQUITY BASED:
Online Business Plan Required
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GET READY NOW
Equity is not yet Legal
Create a Pipeline
Same steps as other Financing Sources
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EQUITY is not Easy
Requirements include:
Financial Statements
Background Checks
Valuation
Business Plan
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REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
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STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
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CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this before you launch your campaign.
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RESOURCES
• CfPA, CfIRA
• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp
• Crowdfundcast.com – podcast
• Getting Started with Crowdfunding Investing for Dummies in a Day
• Crowfunding Hatchery
• Traklight.com/IP Cloud – free resources & paid coaching
• Crowdbuilder by Leverage PR- in-depth publicity instruction, task and milestone management, to integrated calendars and media lists
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ONLINE
Campaign
Business Plan
Projections
`
STEP 5: CREATE PITCH
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READ READ READ
Read License & Permission to Use
Check out Creative Commons
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Ignorance is not a Defense
Be Careful:
Video
Copy
Business Plans
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• Incubators & Accelerators• Mentors• SBDC• SCORE• Startup America• Competitions• Angel Lists
• Resources: TRAKLIGHT IP CLOUD
Additional Help
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Summary
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
RAISE SOCIAL CAPITAL
CREATE PITCH
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Remember!
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Mary Juetten
[email protected]@traklightFacebook.com/traklight
Text IPHELPU to 72727 for the latest white paper Or visit bit.ly/IPHELPU