Traklight | 85 Broads How to Prepare for Funding | IP
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Mary Juetten, Founder & CEO @traklight @maryjuetten April 12, 2014 PROTECTING YOUR BUSINESS IDEAS, WHY FIRST!
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How to prepare for fundraising; why care about your IP when you have no money?! Identify and Protect IP and make a plan!
Transcript of Traklight | 85 Broads How to Prepare for Funding | IP
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Mary Juetten, Founder & CEO@traklight @maryjuetten
April 12, 2014
PROTECTING YOUR BUSINESS IDEAS, WHY FIRST!
Entrepreneurs’ World
Innovation Capture is Hard
Got Intellectual Property?Why Care…
• IP theft costs US companies $250 billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20% protected IP after 1st year
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment (incl. crowdfunding); Leverage & license
• Avoid IP loss, infringement, or business failure
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
NO legal advice provided!
• Inventor• Website • Software• Restaurant• Traklight!
`
Case Studies
IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.
WHO: IP Ownership Challenges
• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versus
company• Assume that Ownership automatically extends outside
the US
• Idea• URL• Name• Know how• Employees• Contractors
Startup Info
Strategies to Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal
Zoom, Rocket Lawyer
• Secrets:– Notary, IP Vault, Copyright software
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Be very CAREFUL!
Traklight blog
Ignorance is NOT a Defense
Be Careful:
Video
Copy
Images
Music
READ READ READ
Read License & Permission to Use
Questions?
Mary Juetten
@traklight
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ
USE CODE LAUNCH25FOR 25% OFF ID YOUR IP REPORT
