P.J Naughton

You are now in charge of your company’s trade shows.Congratulations!

But there is a problem, you’re new at this.

Remain calm, do not panic.

Use this presentation to help guide yourself through the trade show process and

be happy.

1. the name & dates of your show2. booth number, size and type of space (inline-island -peninsula)

3. show move in – move out dates4. booth space payment dates

5. show’s rules & regulations –located in the exhibitor manual6. due dates for ordering services

7. trade show budget8. will you rent or build or use an existing exhibit

9. who will work the exhibit10. who’s responsible for the sales leads collection & distribution

Trade Show Must KnowsBefore you get started, make sure you have the following information.

Pop Up Displays

• also known as portable displays

• come in 10’x10’ and 10’x20’

• affordable & easy to set up and transport

• graphics can be easily changed out

What type of exhibit will you need?

Inline exhibit

•come in 10’x10’ and 10’x20’ & larger

•allows for more customization

• can include pop up displays, furniture, custom graphics & plasma screens

• available in rental and custom options

What type of exhibit will you need?

Island Exhibits

•come in wide variety of sizes

•aisles on all sides

•available in rental and custom

What type of exhibit will you need?

Peninsula Exhibits

•aisles on 3 sides

•come in a wide variety of sizes

•allows for more customization

•can include pop up displays, furniture, custom graphics & plasma screens

•available in rental and custom

What type of exhibit will you need?

Convention Center is where the trade show takes place. The larger and most popular convention centers include Chicago’s McCormick Place, Los Angelas Convention Center, Las Vegas Convention Center & Orlando’s Orange County Convention Center.

Trade Show Terms

Trade Show Terms

Trade Show Associationpromotes the trade show, rentsout the convention centers,hires the show contractors, anddecides on the cost of theexhibit space and hotel rates.

General Show Contractor isthe company who managestrade show, including leasingthe exposition facility, hiringofficial contractors, andpromoting the show. GES andFreeman are two of the morewell know show contractors.

Exhibitor Appointed Contractor is hired by an exhibitor to perform trade show services independently of show management appointed contractors..

Trade Show Terms

Trade Show TermsShipping is the cost to bring your exhibit andexhibited material to the convention center’s loadingdocs.

Trade Show Terms

Drayage (material handling) is the cost tobring your exhibit from the conventioncenter’s loading docs to your boothspace. The charge is normally based theweight cartons skids, and crates.

Trade Show Terms

Bill of Lading is an official document between the shipper and the carrier listing the items being shipped. Most shows contractors will only issue your bill of lading once all your show expenses have been paid.

Trade Show Services

Decorators will assemble (non-electrical, non-structural) overhead signs, and draping. Exhibitors cannow mount their own signs to their exhibit walls. Be sure to bring in some Velcro when packing for a

show if you plan on doing it yourself.

Riggers will uncrate/unskid, crate/skid and position your machinery and exhibit. You can save onrigging cost by uncrating your equipment before the show. If exhibiting machinery, it's a good idea tomark the location of your equipment on the visqueen carpet covering before the move in. This willhelp the riggers spot your equipment.

Electricians will install and dismantle anything electrical. Be sure to provide an electrical layout planwhen submitting your electrical request. This will speed up the electrical set up process and save youmoney. If exhibiting machinery for shows like IMTS or FABTECH, it's a good idea to leave the machinelocks in your booth (oppose to storage) so you can lock up your equipment immediately after the showends. Pre-wiring your equipment and providing quick disconnects can also save on your electrical cost.

Plumbers will provide the installation and dismantling of water, air, gas lines to your equipment andexhibit. If your exhibit requires plumbing, be sure to provide a location layout, and valve fitting sizeswhen submitting your plan.

Understanding the trade show lingo

Carpenters will install and dismantle your trade show exhibit.

Common Trade Show1. not understanding drayage

2. not confirming ordered services ahead of time

3. showing bad body language

4. loosing your cool at a fellow employee or show official

5. waiting until the last second to make move out arrangements

6. not ordering carpet padding

7. wearing new shoes

8. poor exhibit lighting

Don’t Forget to Pack These Items1. Velcro

2. first aid kit3. electrical extension cords and power strips

4. cleaning supplies: Windex, paper towel5. phone charger6. business cards

7. tool kit8. breathe mints9. bottled water

10. promotional hand outs

1. Global – World or Recognized Leader

2. Cutting Edge Technology

3. We are Committed or Dedicated

4. Award Winning Services

5. Over (fill in the number) Years of Experience Working for You

Try to avoid these overused slogans in your trade show exhibit design.Think of a trade show slogan that will set you apart from the competition.

Blah Blah Blah

P.J NaughtonInternet Marketing Consultant

fusiontechmarketing.com

pj@fusiontechmarketing.com