Welcome to the Webinar

Top 3 SEO Strategiesfor 2013 - Revealed

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• Exhibitor Showcase• Small Business

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Internet Marketing To Grow Your Business

• SEO• PPC• Online PR

• Social Media• Email Marketing• Video

Visit www.AjaxUnion.com or call 800-594-0444 to get started!

Your Presenters

Agenda – SEO & Social Media

• Setting Goals for Your Online Marketing Campaign• Where Should I Start? SEO vs. Social vs. PPC• Google Penguin: New Standards in Linkbuilding• Tracking, Reporting, and Campaign Analysis• How To Prospect Over Social Media

Agenda – Google AdWords & Q&A

• Introduction to Google AdWords• Optimizing AdWords for an Increasingly Mobile World• Conversion Optimization Tips for Your Website

Special Offer

Q&A Session

Where do I start?Setting Goals•Sell 10 products each day•Build brand awareness•Collect 5 quality leads each

day•Engage existing users•Bring 40 unique visitors to

website each day

Where do I start?Determining Strategies•What strategies will help

me meet my goals?•Where is my time and

money best spent?•SEO vs. Social Media vs.

Pay Per Click

SEO vs. Social Media vs. Pay Per ClickPick your strategy based on your goals and industry:

SEO Social Media Pay Per Click

Long Term Strategy Brand Awareness Quick Results

Drive Traffic Customer Engagement Targeted Traffic

Free Natural Traffic Find New Fans Customized Message

Broad Global Reach Great For Visual Industries

Options for Branding

What is Google Penguin?Major algorithm update from April 2012 that

cracked down on unnatural links.

Unnatural Links: Paid, spammy, or unrelated links leading to your website.

New Rules in Linkbuilding

With Penguin, it’s important to vary your anchor text so that it appears

natural to Google.

How Links Work• HTML Code: <a

href=“http://www.yoursite.com”>Anchor Text</a>

• How It Looks: Anchor Text

Linkbuilding in Action

Site: JoesSunglasses.com • Keyword: Gucci Sunglasses

Anchor Type Example Penguin

Exact Match Gucci Sunglasses No

Latent Semantic Indexing Gucci Shades Yes

Naked JoesSunglasses.com Yes

Junk Click Here Yes

Branded Joe’s Sunglasses Yes

Tracking and AnalysisGoogle Analytics

Tracking and AnalysisFacebook Insights

Tracking and AnalysisThere are a number of great tools to use to track your results:•Google Analytics•Facebook Insights•Google AdWords•RankChecker•Webmaster Tools

How to Track PerformanceIt is important to track results and keep records to compare by

day, month, quarter, and year to accurately gauge growth.

Marketing is about TESTINGHaving enough accurate data will help influence your decisions

and get the most out of your strategies.

Data Analysis

Analytics will help to:• Identify trends•Confirm or disprove assumptions•Make changes to strategy based on data•Guide time and money effectively• Influence new ideas for future campaigns

What can social media do for you?

Brand your business• Demonstrate credibility• Highlight services/offerings• Showcase customer service

Connect directly to decision makers

Collect email addresses

Social Profiles You Must Have

Representing your business on social media isas important as having a website.

Facebook & Twitter

• Reserve a custom URL like: www.facebook.com/AjaxUnion

• Set up a Facebook Ad Campaign at $5/day. Aim to pay under $1 per click.

• Design your Twitter profile background• Follow competitors’ followers

LinkedIn & Google+

• Sign up for a premium account• Send an InMail• Add one app to your profile (e.g.,

Slideshare)

• Join (or start) a community• Identify top industry leaders on

Google+ and reach out

What is Google AdWords?AdWords is Google’s online advertising program• Advertisers select keywords; ads appear

next to the search results on Google.com• Ads can also show on hundreds of

thousands of other websites• AdWords is a live auction for keywords

Is AdWords appropriate for my small business?

Which keywords should I use?

How do I get my ad in the #1 position? How will I be

charged?

How do I write a great ad?

Where will my ads appear?

Common Questions for New Advertisers

Where do my ads appear?

Google’s Search Partners

Google Display Network

How does AdWords work?

Instant AuctionA live auction is run for every search

Ad Position = Quality x Your Bid

Quality Factors:Clickthrough rate, keyword relevance, ad

relevance and historical performance

Web-based sales completed on phones will make up 5.2% of Internet buying this year and 9.5% by 2015.

-Emarketer Inc.

Target Mobile Devices Differently

Take Advantage of Mobile Marketing

Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.

• Bid Multiplier on keywords for mobile bidding• Choose to bid more or less on mobile devices

depending on success

Take Advantage of Mobile Marketing

Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.

• Create separate ads that target only mobile devices• Mobile users tend to use shorter, more general

keywords• Ad Text should be brief and to the point

Take Advantage of Mobile Marketing

Google has released new “Enhanced Campaigns” that changes the way we target mobile devices.

• Take advantage of mobile tracking• Use Call extensions in ads for users to easily call• Google supplies dynamic phone numbers to

track which keywords led to each call, and total length of call

• Conversions can be setup for phone call goals

• Make navigation simple and contact easy

• Use a strong call to action to guide the user in the right direction

• Show user that they can trust you and your advantages over competitors

Turning Visitors Into Conversions

Clear Navigation• Think like the consumer• Links to all possible topics they could be looking for• Multiple sorting methods• E-commerce Sites tend to benefit from Vertical Sidebars while

Service Sites tend to benefit from Horizontal navigation• Send users to the most relevant page immediately• Links to Social Networking Sites

Easy to Contact

• Email Signup Box on ALL Pages• Toll Free Number in Header• Live Chat• Contact form on as many pages as possible• Social Networking Links on ALL Pages• Strong Call To Action• Save 20% Today• Call for a Free Quote• Schedule an Appointment

USP and Trust Points

• Show Customer Reviews and Testimonials• “Why Choose Us” Page• Money Back Guarantee• BBB Logo• 100% Customer Satisfaction Seal• Free Shipping• 30 Day Returns• McAfee Logo• Industry Seals and Badges

SPECIAL BONUS!

Get 50% Off Our B2B Marketing Seminar at the New Yorker Hotel!

To save, use the code 50BIZ507 at: http://ajaxb2bmarketing.eventbrite.com

ANOTHER SPECIAL BONUS!

BUSINESS OWNER NETWORKING EVENT

To RSVP for this exclusive event, visit: http://www.ajaxunion.com/ceonetworking/

OR email ElleS@AjaxUnion.com

Your Questions Are WelcomePress *2 to raise your hand if you are calling in on the phone, or type your question into the box on

the left side of the Webinar Page.

• A webinar/teleseminar platform for small businesses, with friendly free coaching and assistance at every step

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Following This Webinar,Join us for a Deep Dive

• We come back for an SEO Strategy Workshop• You can ask more questions and get more details• We’ll use desktop sharing and HD webcams in GoToWebinar• You will learn how to make important SEO decisions like the

experts• 2013 is the year Google changed everything – don’t be caught

in the dark and let your website efforts suffer

Click the button on the left or go to http://ccall.co/ajax