SEO Marketing Strategies That Work

Change is a constantin the world of SEO.Isn’t it?

But there are foundational timeless strategies that have worked since the beginning and aren’t going anywhere anytime soon.

If you concentrate your SEO efforts on these, your website should be in a pretty good place – for now.

Eliminate duplicate contentSearch engines are getting pretty good at identifying duplicate content, but it’s still an imprecise science. When a robot comes across 20 pages of the same content, it’s not going to be 100% sure which one is the original one that deserves the rank – bad news for you if the robot doesn’t pick the right one.

Useful Content All the search engines really care about is your content and how useful it is – and so will your readers. - blogs: fill your blog up with juicy information and stories- resources: Talk about your industry and trends while linking out to useful sites- instructionals: show people how to use your products

Great StructureIf you’ve just got a few links, it’s easier to see where you want to go next.- give all your important links pride of place and visibility- group lesser pages together: categories and subcategories are ideal for this- link to related products – if you’re buying a tennis racket, you might be interested in buying tennis balls, too.

Internet marketers are taking measure to boost their websites' ranking through proper link building techniques.

Let’s recap several advantages of link building and why it wouldn’t likely be extinct:•It can drive referral traffic, especially if the links are contextual and placed on high-traffic and thematically relevant pages/content.•Links and brand mentions help businesses become more authoritative and visible to their target audience (link building is more efficient as a branding tool).•Links help sites (and web documents) in getting found and discovered, not just by search crawlers, but also by users.•Links can also increase a website’s conversions.•Link building still directly impacts a site’s ability to rank on search results.

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