Thun 4 chieu

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  • 1. THUN 4 CHIU 1. nh ngha, u i m, khuy t i m: Thun 4 chiu l khi ta dng lc ko vi thun ra theo bt c chiu no th thun u co gin c. u im: To co gin tt thoi mi cho ngi mc,ph hp vi loi o thun c trn c tim Khuyt im: v co gin v cht liu mm nn s kh gia cng hn dn n gi thnh cao,to cm gic chy vi khi dng lu ngy. 2. Cch b o qu n:

2. 2. Cch bo qun: 1. Khng nn git chung cc mu o, nht l ln git u tin, v o thun rt d ra mu, nu bn git chung, c th o s b loang mu v lm dnh mu cho cc qun o cn li. 2. Khng nn git o trong nc nng qu 40 , nc nng c th lm vi gin ra v lm hng o 3. Nn trnh cc loi x bng git ty mnh, tuyt i khng dng thuc ty, nht l trn o mu nh. 4. Trnh dng cc loi nc x mm vi, nu bn mun o thm hn sau khi git, bn c th dng cc loi nc x thm. Nu bn s dng nc x mm vi, o thun s b gin rt nhanh. Nc x vi v phi bng mc treo l mt b i tuyt vi nu bn mun hy dit chic o yu thch ca mnh. Ngoi ra nc x mm vi c th lm hnh in b mm v d bong trc. 5. Nn git tay, nu git my, bn nn ln tri o, trnh trng hp mt hnh in c st vo thng git gy trc hnh in. 6. Khng nn vt o thun sau khi git, bn c th khin vi o gin ra v lm hng lun chic o ca mnh . Bo qun: 1. Khng nn o thun nhng ni m t, vi tnh cht ht m, ht nc tt, o thun d b m mc, thm ch c nhng vt trn qun o. 2. Sau khi mc o thun i chi, vn ng nhiu ra m hi, tt nht l cc bn ln git lin chic qun o, nu lu s c mi hi v m mc. 3. Khi phi o, cc bn nn ln tri o phi v phi ch mt. nh mt tri cng l mt nguyn nhn khin hnh in mau mt mu nh. o thun c dt tt s c chy x t hn, nhng hn ch s co gin ca o, bn nn phi ngang o trn dy. Nu bn phi bng mc o, bn c th khin o b chy di rt mt thm m . 4. o thun 100% cotton hi nhu khi git xong , khi i o, cc bn tuyt i khng c i ln b mt in hnh trn qun o nh, tt nht bn nn i nhit thp. Bn nn l mt tri ca o trnh lm cht mu sc ca vi, v bong trc nhng hnh nh, logo, khu hiu in trn o. 3. 3.Mc ch s dng: - Dng trong trang phc th thao nh cc mn bng r, bng chuyn, tennis, - Trang phc i chi hay do ph. - Dng trong cng vic vn ng nhiu v i hi s thoi mi cao. 4. i tng s dng : Tui t 20 28 Tui t 28 40 Tui t 40 50 tui khc10% 65% 20% 5%Ngh nghip: Cc ngnh cn giao tip v hng ngoi (Marketing, ngoi thng) 80% Cc ngnh ngh khc 20% 5. Mc thu nhp: Thp (di 1.500.000VN/th) 2% Trung bnh, kh (1.500.000 5.000.000/th) 38% Cao (trn 5.000.000VN/th) 60% Gii tnh N : 95% Nam: 5% Quc tch Ngi Vit Nam: 75 % Ngi nc ngai: 25% 6. II.II Xc nh cc yu t quyt nh mua hng: Khi s dung sn phm bia yu t no l quan trng nht? Yu tTr liH tr cng vic10Th hin ng cp9Gi gn sc khe(khng hi gan)8Gi dng (lm p)7Gi c5 7. II.III Nhm n phn khc tim nng: Phc v cng vicBia mang mc ch x giao nhng r tin dnh cho i tng c thu nhp trung bnh. Vd: si gn ,333 R tinSn phm dnh cho gii bnh dn,thu nhp thp,ung bia vi mc ch gii tr,giao lu. Vd: Bia hiBia dnh mc ch ngoi giao dnh cho nhng ngi cp cao,thu nhp cao,th hin ng cp ngi ung. Vd: Heineken, Tiger Ung bia vi mc ch gii tr ngai gi lm gp g bn b,trong cc ni sang trng. Vd: HeinekenMc ch gii trt tin 8. Chng III:im mnh, im yu, c hi, nguy c III.I I TH CNH TRANH: Cool Light v mt s loi ru tri cy nh . 9. III.II nh gi v tr thng hiu Cleopatra(S.W.O.T) im mnh: Th hin ng cp,thn thin vi sc khe ngi ph n. H tr c lc cho cng vic giao tip ca ngi ph n.im yu: Gi thnh tng i cao.(25.000) Thng hiu mi cha c nhiu kinh nghim, ting tm trn thng trng. Cnh tranh vi mt thng hiu ln trn th gii(vn tng lai)C hi: Ch c duy nht mt sn phm bia dnh cho ph n l Cool Light,v cha h c trn th trung Vit Nam, m ch yu nh vo th trng cc nc Chu u v mt s nc pht trin Chu . Cleopatra xut hin v phc v cho th trng Vit Nam v cc nc ang pht trin cng khu vc.Nguy c: L mt thng hiu mi so vi mt thng hiu lu i,uy tn,ng cp nh Heineken nn theo thi quen ngi tiu dng s la chn sn phm ca Heineken. Chin lc kinh doanh v phng thc qung co khng lu di, n tng c nguy c tht bi cao.(To thi quen cho ngi tiu dng,to xu hng mi. ) 10. Chng IV :nh v thng hiu Nhn Cleopatra l sn phm bia n tnh v ng cp.V tr cnh tranh Bia Cool light ca thng hiu Heineken nh chim thnh cng th trng Chu u, v mt s nc Chu nhng cha xut hin th trng Vit Nam. Sn phm c th thay th ru Spy(ru tri cy nh)i tng nhm n Ngi ph n c cng vic mang tnh ngoi giao, cn sn phm ng tin cy phc v cho mc ch cng vic. tui t 22 40 (trong thi gian i lm, thu nhp mc kh n cao)Insight X hi Vit Nam th k 21 quyn li ca ngi ph n cn c khng nh. Ngy cng nhiu ph n bc ra khi gia nh v tham gia cc cng vic x hi, h cn mt ngi bn trong cng vic. V th bia Cleopatra ra i.Li ch ca nhn - Ung lu say, khng nh hng n sc khe, khng tn hi cho gan, hm lng men t, gi vc dng ( khng ch phc v cho cng vic m cn nh vo t l lm p cho ngi ph n.)L do duy nht Sn phm c lm t nguyn liu thin nhin (mng la). c chng nhn nng men t (5 ). 11. Ngha logo: Logo c th hin theo phong cch vit tay,thanh mnh,n gin lm nn s sang trng,ng thi n tnh v thi trang. Slogan: ng cp phi p. (Ngay t cu slogan cho thy i tng khch hng tim nng rt r l n gii v thnh t) 12. Chng V: Chin lc qung co Qu ng co tr c tuy n: Giai on 1: Qung co sn phm ( vi v tr tin phong v mi ra i ) + V sn phm ch yu nh vo nhng ph n thnh t v giao thip rng nn s c qung b trn cc phng tin nh: - Internet: 13. - Tp ch dnh cho ph n: th gii ph n, Mt, Thi trang tr, Her world ( Ph n thnh t thng t c thi gian coi tivi nn giai on u s khng ch trng vo vic qung co trn TV). 14. + Dn poster trong cc wc n sang trng+ Cc qun bar,nh hng cao cp v uy tn. 15. Giai on 2: i ng nhn vin tip th n vi ng phc c trng ncc nh hng qun bar cho khch hng ung th trc tip. - Cho chy video qung co cc siu th, v cc mn hnh Plasma ngai tri. 16. i ng nhn vin tip th n 17. - Dn poster sn phm trn phng tin di chuyn cng cng nh xe bus,xe ti.. 18. - Thit k v tng cc sn phm i km nh mc kha, phong b, card, ti ng khi khch hng mua sn phm. 19. Giai on 3: Pht qung co trn tivi vo cc gi c nh: -6AM (ph n n sng, tp th dc nn xem tivi nhiu)7PM 9PM : ngi ph n tr v nh v sinh hot trong gia nh. Sau khi bt u c ch ng trn th trng, thng hiu s ti tr cho cc gameshow dnh cho ph n, cc chng trnh thi trang v chm sc sc p. 20. Cc thnh vin trong nhm 6 l p K14DH:V Thnh Vnh Trn Hoi Anh Nguyn Tn Duy Nguyn Th Minh Hoa Ha Khnh Linh L Th Anh Th Bi Th Minh Thu Hang Yn Thu