The SEO Basics
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The SEO Basics WordCamp NYC 2010 Presented By: Alex Miranda
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The SEO Basics. WordCamp NYC 2010 Presented By: Alex Miranda. Who Am I?. SEO Marketing since 1998 Editor-in–Chief at PRUnderground SEO Strategist at Marknet Group Inc Asst Organizer of Hudson Valley WordPress Meetup Group Asst Organizer Westchester WordPress Meetup Group - PowerPoint PPT Presentation
Transcript of The SEO Basics
The SEO Basics
WordCamp NYC 2010
Presented By: Alex Miranda
Who Am I?o SEO Marketing since 1998o Editor-in–Chief at PRUndergroundo SEO Strategist at Marknet Group Inco Asst Organizer of Hudson Valley WordPress Meetup
Groupo Asst Organizer Westchester WordPress Meetup Group
Twitter: @prunderground Facebook: http://www.facebook.com/prunderground Email: [email protected]: http//www.prunderground.com
Basic SEO Topics• Site Structure• Keywords & Meta Tags• Plug-Ins• Link Building• Resources
Site Structure Content is King• Is your homepage digestible in 5 seconds?• Engage your reader. Write for visitors first. Do not write for
search engines.• Convert Visitors
Site Structure URL & Permalinks
• Do not use strange characters or numbers• Make sure they are not case sensitive• Use keywords
Site Structure Permalink Structure
Site Structure Internal Links
• Point Links back to content within your site• Use Keywords that describe the page.• Do not use irrelevant words in your anchor text
Site Structure Sitemaps• Prepare two sitemaps: one for users, one for search engines
Site Structure HTML Sitemap important • HTML Sitemap contains links to all pages within a website.
Site Structure XML Sitemap Google Sitemap Generator Plug-in• Find duplicate content and discover pages on your website.• Designed for search engines.
Keywords & Meta Tags
• Meta keywords have no SEO value• Research Keywords• Place keywords throughout your site• Keyword Research Tools
Title Tags• Do not use the same title for every page• Create unique title tags for each page• Should contain keywords from content• Questions
Meta Description• A snippet of information that describes your web page.• Create unique meta tag descriptions for each page.• Make sure you add keywords relevant to the page.• Questions
Plug-ins All In One SEO Pack• Optimizes your website for search engines
Plug-ins Redirection• Manage 301 redirections and keep track of 404 errors• All URLs can be redirected, not just ones that don't exist.
Plug-ins SEO Friendly Images• WordPress optimization plugin which automatically updates
all images with proper ALT and TITLE attributes Whats an Alt Tag?• describes your image to search engine
Plug-ins Additional Plug-ins• Google Analytics for WordPress• CommentLuv• FeedBurner FeedSmith
20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/
Link Building Sources• Social Networks • Blogs• Forums• CommentLuv• Directories • Social bookmarking• Article Submissions• Press Releases – Such as www.prunderground.com
Link Building Beware Of:• Directory submission services: Only 20% meet Google's
criteria's• Link Schemes. Read what Googles guidelines are:http://www.google.com/support/webmasters Link only with websites that offer good
relevant content
If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter
Resources• www.prunderground.com• www.marknetgroup.com• www.seobook.com• www.highrankings.com• www.seomoz.com• www.google.com/.../
search-engine-optimization-starter-guide.pdf• http://www.searchenginejournal.com• http://searchengineland.com • www.google.com/webmasters/ • http://websitegrader.com/
Lets Talk Visit: http://www.prunderground.com/resources
• If You want a copy of the complete SEO presentation• I will send you free tips, tricks, and other bonus material to
help you get online SEO results!!!
Email: [email protected]: @prundergroundFacebook: www.facebook.com/prundergroundWeb: http://www.prunderground.com/resources http://www.marknetgroup.com
