The Basics of SEOThe Basics of SEO

by: Jan Alvin Dimlaby: Jan Alvin Dimlawww.seohike.comwww.seohike.com

What is SEO?What is SEO?

Search Engine Optimization (SEO)Search Engine Optimization (SEO)

It is the process of improving the It is the process of improving the visibility of a web site or a web page visibility of a web site or a web page in search engines to gain web traffic in search engines to gain web traffic or visitors.or visitors.

Why do we have to learn SEO?Why do we have to learn SEO?

Many people are using search Many people are using search engines to look for what they need.engines to look for what they need.

InformationsInformations NewsNews EntertainmentEntertainment To Buy (product/service)To Buy (product/service)

Examples of Search EnginesExamples of Search Engines

Google (Google (www.google.comwww.google.com))

Yahoo! (Yahoo! (www.yahoo.comwww.yahoo.com))

Microsoft/Bing (Microsoft/Bing (www.bing.comwww.bing.com))

They are the 3 biggest Search Engines They are the 3 biggest Search Engines in the internet today.in the internet today.

www.google.comwww.google.com

www.yahoo.comwww.yahoo.com

www.bing.comwww.bing.com

Parts of a Search EngineParts of a Search Enginewww.google.comwww.google.com

Parts of a Search EngineParts of a Search Enginewww.yahoo.comwww.yahoo.com

Parts of a Search EngineParts of a Search Enginewww.bing.comwww.bing.com

How Search Engines WorkHow Search Engines Work

CrawlingCrawling IndexingIndexing Relevancy RankingRelevancy Ranking

CrawlingCrawling

Search engines deploy software Search engines deploy software (spiders) to scan through the content (spiders) to scan through the content and links of your website.and links of your website.

IndexingIndexing

The spiders then transfer the content The spiders then transfer the content of your website to a giant database.of your website to a giant database.

Relevancy RankingRelevancy Ranking

When a search is performed, search When a search is performed, search engines tap this database to engines tap this database to determine which website delivers the determine which website delivers the most relevant information.most relevant information.

Example of a Search Query PerformedExample of a Search Query Performed

What are the factors that makes a What are the factors that makes a website/webpage relevant?website/webpage relevant?

On-Page OptimizationOn-Page Optimization

Off-Page OptimizationOff-Page Optimization

On-Page OptimizationOn-Page Optimization

Relevancy factors that can be seen Relevancy factors that can be seen from within the website/webpage.from within the website/webpage.

Off-Page OptimizationOff-Page Optimization

Relevancy factors that comes from Relevancy factors that comes from outside of your website/webpage.outside of your website/webpage.

On-Page OptimizationOn-Page Optimization Include your keyword in your Domain Include your keyword in your Domain

Name (Keyword Domain Names)Name (Keyword Domain Names) Keyword DensityKeyword Density Title TagTitle Tag Meta TagsMeta Tags Webpage File NamingWebpage File Naming Robots Tag and robots.txt fileRobots Tag and robots.txt file Headline/Header Tags <h1></h1>... Headline/Header Tags <h1></h1>...

<h6></h6><h6></h6> Link/Hyperlink/Anchor Text - from withinLink/Hyperlink/Anchor Text - from within Images - alt/title attributeImages - alt/title attribute SitemapSitemap

Keyword Domain NamesKeyword Domain Names

What is a Keyword? Keywords are What is a Keyword? Keywords are words of interestwords of interest that are used in that are used in search engines. search engines.

What is a Domain? What is a Domain? www.website.comwww.website.com

Keyword Domain Names - These are Keyword Domain Names - These are domain names that contains a domain names that contains a keyword in it.keyword in it.

www.detergentbar.comwww.detergentbar.com

Keyword DensityKeyword Density

Keyword density is the percentage of Keyword density is the percentage of times a keyword or phrase appears times a keyword or phrase appears on a web page compared to the total on a web page compared to the total number of words on the page. number of words on the page.

Title TagTitle Tag

The <title> tag defines the title of the The <title> tag defines the title of the document. document.

Meta TagsMeta Tags

Metatags are HTML or XHTML elements Metatags are HTML or XHTML elements used to provide used to provide structured metadata about a Web page. structured metadata about a Web page.

Commonly used Meta TagsCommonly used Meta Tags

Title TagTitle Tag

<meta name="title" content=“Website Title"><meta name="title" content=“Website Title"> Description TagDescription Tag<meta name=“description" content=“Your Description"><meta name=“description" content=“Your Description">

Keywords TagKeywords Tag<meta name=“keywords" content=“keyword 1, keyword 2"><meta name=“keywords" content=“keyword 1, keyword 2">

Robots TagRobots Tag<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"><META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">

Webpage File NamingWebpage File Naming

The filename should be relevant to The filename should be relevant to your target keyword.your target keyword.

Don’t use spaces to separate words.Don’t use spaces to separate words. Use either hyphens or underscores, Use either hyphens or underscores,

but its more advisable to use the but its more advisable to use the former.former.

Example:Example:

detergent-bar.htmldetergent-bar.html speed-detergent-bar.htmlspeed-detergent-bar.html

robots.txt Filerobots.txt File

Robots.txt files are used to give Robots.txt files are used to give directions to a robot or search engine directions to a robot or search engine spider.spider.

Headline/Header TagsHeadline/Header Tags

The <h1> to <h6> tags are used to define The <h1> to <h6> tags are used to define HTML headings. HTML headings.

For SEO – header tags indicates the level of For SEO – header tags indicates the level of importance in a webpage.importance in a webpage.

<h1> being the highest and <h6> being <h1> being the highest and <h6> being the lowestthe lowest

<h1>Detergent Bar</h1><h1>Detergent Bar</h1>

<h2>Tide Detergent</h2><h2>Tide Detergent</h2>

Link/Hyperlink/Anchor TextLink/Hyperlink/Anchor Text

Hyperlink – Hyperlink – <a href=“http://www.website.com”>Link</a><a href=“http://www.website.com”>Link</a>

A hyperlink connects the current A hyperlink connects the current webpage to another webpage.webpage to another webpage.

Hyperlinks are used by SE spiders to Hyperlinks are used by SE spiders to crawl webpages.crawl webpages.

ImagesImages

<img src=“images/myimage.jpg”><img src=“images/myimage.jpg”>

Guidelines in Using ImagesGuidelines in Using Images Image filename must be relevantImage filename must be relevant

tide-detergent-bar.jpgtide-detergent-bar.jpg Alt AttributeAlt Attribute

alt=“Tide Detergent Bar”alt=“Tide Detergent Bar” Title AttributeTitle Attribute

title=“Tide Detergent Bar”title=“Tide Detergent Bar”

<img src=“images/tide-detergent-<img src=“images/tide-detergent-bar.jpg” alt=“Tide Detergent Bar” bar.jpg” alt=“Tide Detergent Bar” title=“This is a Tide Detergent Bar”>title=“This is a Tide Detergent Bar”>

SitemapsSitemaps

Sitemaps are an easy way for Sitemaps are an easy way for webmasters to inform search engines webmasters to inform search engines about pages on their sites that are about pages on their sites that are available for crawling. available for crawling.

Two Types of SitemapsTwo Types of Sitemaps

XML Sitemap ( For Search Engine XML Sitemap ( For Search Engine Spiders)Spiders)

HTML Sitemap (For human readers)HTML Sitemap (For human readers)

Things we need to avoidThings we need to avoid Duplicate ContentsDuplicate Contents Keyword StuffingKeyword Stuffing Keyword dilution Keyword dilution Hidden LinksHidden Links Use of FramesUse of Frames Invisible TextInvisible Text Single Pixel LinksSingle Pixel Links Link to a bad neighborhoodLink to a bad neighborhood Text GraphicsText Graphics Too much outbound linkToo much outbound link

Off-Page OptimizationOff-Page Optimization

Inbound LinksInbound Links Click DensityClick Density Domain AgeDomain Age PagerankPagerank

Inbound LinksInbound Links

1.1. The anchor text must be keyword The anchor text must be keyword targeted or at least relevant.targeted or at least relevant.

2.2. Inbound links acts as a vote for the Inbound links acts as a vote for the webpage, so the more vote the webpage, so the more vote the higher ranking will be. But its not higher ranking will be. But its not always the case.always the case.

3.3. Inbound Link AttributesInbound Link Attributes

Inbound LinksInbound Links

1.1. Text Surrounding the LinkText Surrounding the Link

2.2. Authority of the Linking SiteAuthority of the Linking Site

3.3. TLD of the Linking Domain TLD of the Linking Domain (.com, .co.uk, .com.ph, .ph)(.com, .co.uk, .com.ph, .ph)

Click DensityClick Density

This factor is calculated by This factor is calculated by monitoring what links are actually monitoring what links are actually followed in search engine results.followed in search engine results.

Domain AgeDomain Age

‘‘older’ domains hold more weight older’ domains hold more weight than ‘younger’ domains. Use whois to than ‘younger’ domains. Use whois to know the registry age of the domain.know the registry age of the domain.

PagerankPagerank

PageRank is a numeric value that PageRank is a numeric value that represents how important a page is represents how important a page is on the web.on the web.

Common Method of Building LinksCommon Method of Building Links

Directory SubmissionDirectory Submission Article SubmissionArticle Submission Forum Link Building Forum Link Building

(profile/signature)(profile/signature) Profile BacklinksProfile Backlinks Social BookmarkingSocial Bookmarking Blog CommentingBlog Commenting Link BaitingLink Baiting

Directory SubmissionDirectory Submission

Submit your page with a brief Submit your page with a brief summary and url to various link summary and url to various link directories.directories.

Article SubmissionArticle Submission

Articles consisting of content related Articles consisting of content related to your page are posted into other to your page are posted into other article submission pages with your article submission pages with your link.link.

Forum Link BuildingForum Link Building

Participate in forums and Participate in forums and discussions.discussions.

Put a link in your forum profile.Put a link in your forum profile. Or put a link in your signature.Or put a link in your signature.

Profile BacklinksProfile Backlinks

Create a link with your target Create a link with your target keyword on various websites that keyword on various websites that provides profiles.provides profiles.

Social BookmarkingSocial Bookmarking

Submit your link with a brief Submit your link with a brief description, and include your description, and include your keywords in the title of the bookmark keywords in the title of the bookmark and in the tags.and in the tags.

Blog CommentingBlog Commenting

Leave a meaningful comment on a Leave a meaningful comment on a relevant blog post with your link.relevant blog post with your link.

Link BaitingLink Baiting

Create a meaningful content that Create a meaningful content that users will want to link that page.users will want to link that page.

Things we need to avoidThings we need to avoid

1.1. nofollow links - This is the type of nofollow links - This is the type of links which does not pass "link links which does not pass "link juice". juice".

<a href=<a href=http://http://www.website.comwww.website.com rel=“nofollow”>link</a> rel=“nofollow”>link</a>

1.1. Don't make your links look like its Don't make your links look like its automatically made. Your need to automatically made. Your need to diversify the anchor texts that you diversify the anchor texts that you are using.are using.

2.2. Inconsistent Link VelocityInconsistent Link Velocity

Things we need to avoidThings we need to avoid

4.4. No Link DiversityNo Link Diversity

5.5. Avoid Javascript linksAvoid Javascript links

6.6. Links inside a html frameLinks inside a html frame

How to earn money through SEO?How to earn money through SEO?

There are number of ways that you There are number of ways that you can do to make money using SEO.can do to make money using SEO.

Ad Publishing - Create a content and Ad Publishing - Create a content and attract visitors, then place an ad in attract visitors, then place an ad in your page. (Google Adsense, your page. (Google Adsense, Infolinks,AdBrite,etc.)Infolinks,AdBrite,etc.)

Affiliate - Sell the product of others Affiliate - Sell the product of others and earn a commission.and earn a commission.

Site Flipping - Develop a website, Site Flipping - Develop a website, promote it, and then later sell it.promote it, and then later sell it.

And many other.And many other.

That’s all folks!!That’s all folks!!