SEO Basics

Trainer – Ajay Chandnani

Project Manager at Blurbpoint MediaWorking Since 2009 in Internet Marketing Field

Topics We Cover

• SEO - Definition, Organic, Types• Page Rank• Backlink – Definition, Types• Inbound Links & Outbound Links• Domain Authority• Ranking• Google Search

What is SEO ?

• SEO is an abbreviation for Search Engine Optimization.

• SEO is a process to enhance your websites visibility in major search engines Like Google.

• SEO is a process of improving the volume or quality of traffic to a website from search engines via search results.

• SEO aims to improve rankings for relevant keywords in search results.

SEO Does not Happen Overnight

You need to Learn –

• Keyword Research

• Onsite Optimization

• Offsite Optimization

• Link Building

• Link Reputation

• Content Marketing

• Social Media

But don’t worry, We will give you training for that as well

Why Search Engine So Important?

• Search engines are the biggest resources of your websites traffic.

• Higher traffic means more visitors.• More visitors mean more customers and higher profit.

Organic SEO

Organic SEO

• As per Hubspot survey 75% People Clicks on Organic Search results.

• One more survey says 53% people clicks on first SERP Organic result.

• Organic SEO takes months to see changes in search results, But With Good SEO campaign you can expect to get ROI soon.

Organic SEO

Good SEO = Free Traffic (Lots of it)

Free Traffic = More Leads, More Sales...

More Profits

Types of SEO

• On page SEO

• Off page SEO

On page SEO

• On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

• On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.

• On-page optimization has an effect on your website listing in natural results.

Off page SEO

• Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links.

• Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keyword.

What are the Off page elements ?

• Guest Blogging

• Article Submission

• Directory Submission

• Social Bookmarking

• Forum Discussion

• Blog Commenting

• Press Releases

• Video Creation & Submission

• Local Business Listing

• Linkwheel

• Infographic Creation & Submission

2013’s Most focused Off Page elements

• Guest Blogging

• Web 2.0 Creation

• Social Bookmarking

• Forum Discussion

• Blog Commenting

• Press Releases

• Video Creation & Submission

• Local Business Listing

• Infographic Creation & Submission

You will have a special training for all the services from Mr. Ashish Chauhan

Pagerank (PR)

• PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results.

In Simple words...

• Pagerank is a numeric value of a particular web page in eyes of Google.

• PageRank was developed by Google founders Larry Page and Sergey Brin.

• It updates in every 3-4 months.

What is the maximum Value of Pagerank ?

Answer :- 10

What is the minimum Value of Pagerank ?

Answer :- Unranked

Backlink

• Backlinks are also known as incoming links, inbound links. Backlinks are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web page or website from another web page.

• Short Definition- Backlink means a link back to your website from other website.

Types of Backlink

There are two kinds of backlinks :-

1. Dofollow Backlink and

2. Nofollow Backlink

Dofollow Backlink

• Search engine crawlers crawl the whole content on your webpage including images, links, keywords etc. Whenever they find a link, if the link is dofollow link then the crawlers follow the link and land on other webpage. If you want to get indexed in Google and rank high on Google then you have to focus on these dofollow backlinks.

• In Simple language Dofollow links will be follow and crawl by search engine crawlers.

Nofollow Backlink

• Nofollow backlinks are ignored by search engine crawlers. Whenever you are linking to any website which is not of high value then use rel="nofollow" attribute in your html of the webpage.

• In Simple way Nofollow links will be not followed but they are crawl by search engine crawlers.

Inbound Links

• An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site.

Outbound Links

• An outbound-link (OBL) is a link from your website to another website. Outbound links can add value to your site by providing useful information to users without you having to create the content.

Domain Authority (DA)

• Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.

• Domain authority, or domain trust, is important because it will help new pages of content (including blog posts) get indexed more quickly and have a better chance of ranking prominently in the search results.

• It updates every month.

• It is provided by SEOMoz itself.

• You can check DA in Open Site Explorer Or you can add SEO Toolbar in Your browsers (Firefox or Chrome only).

Ranking

• If you have to check ranking for US, How you check it?

• Simply go to Google.com

• Search the keyword for which you want to check ranking and edit the search URL in navigation bar by writing &gl=US

• We can also use a Google global Tool for checking ranking.

Ranking

Google Search

1) site:www.blurbpoint.com

To check Index pages of website.

2) link:www.blurbpoint.com

To check backlink of website.

3) cache:www.blurbpoint.com

To check last webpage cache.

Google Search

4) “SEO” site:com.au

To Get all SEO sites with com.au extension

5) “SEO Companies” - Double quotes “”

This will give you results which has SEO Companies or its related terms in title or body

6) [link building] - Double square brackets []

This will give you results which has link building or its related terms in Title only.

Google Search

7) intitle:"SEO“

This will give you results which has SEO in title

8) inurl:”SEO”

This will give you results which has SEO in URL.

9) filetype:pdf "seo“

This will give you result of SEO PDF Files.

Any Question ??

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