Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle

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Transcript of Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle

  • SEO IntroductionAuthor: Jagadish Thaker

  • AgendaWhat is a Search Engine?SEO Introduction / What is SEO?SEO CycleSearch Engine BasicSEO Procedure

  • What is a Search Engine?

    Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

    Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them according to relevanceFrequent updates to documents searched and ranking algorithmStrive to produce better, more relevant results than competitors

  • Examples popular Search Engines

  • How Search Engine WorksSpider crawls the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

    Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

    Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

    Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors

  • How Search Engine WorksSpider / CrawlerDatabaseAlgorithm

  • How Search Engine Works

  • How Search Engine WorksAlgorithmOn page Ranking FactorTitle Meta TagsHeading TagsRelevant contentKeywords densityHyper link textALT Tags

    Off page Ranking FactorLink Building

  • Search Engine statistics

  • What is SEO (Search Engine Optimization)?The process of improving the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization. The main objective for creating a website by any company is to make aware of about the company and its products / services. For this, Internet marketing plays an important role in driving the visitors to site using SEO techniques. Now, it becomes essential that the site should be listed in the top pages of the search engines and upbeat the competitors site. The process of getting search engines to pay attention to your web site requires specific, personalized service. To achieve this, proper SEO tools and techniques are applied to the site to achieve higher rankings and make site search engine friendly. SEO Introduction

  • SEO IntroductionWhy You Need SEO?85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

  • SEO IntroductionWhat Does SEO Provides?To promote the business at an economical rateTo increase the site traffic and hence increases the site popularityTo provide the needed information to the visitors in the best possible timeTo upbeat the competitors site in term of Search Engine Rankings

  • SEO CycleAssessmentGoal SettingPlaning / ExecutionMaintenance

  • SEO BasicOn page CriteriaKeyword ResearchContentTitle TagsDescription TagsKeywords Tags Alt tagsHeaders TagsInternal linkBold, Italics and UnderlineSite Map

    Off Page CriteriaInbound LinksBlogsArticle and Press release submissionSyndicating Rss Feeds

  • SEO ProcedureA. Initial Setup Strategies B. Keyword and Competitive Analysis C. Site Optimization1. On Page Site OptimizationA. Keyword identification per pageB. Content improvement as per keyword targetedC. Title / Meta Tags and descriptionD. File namingE. Web Page Analysis2. Off Page Site OptimizationA. Link BuildingD. Paid Marketing / Promotion 1. Pay Per Click Campaign2. Affiliate MarketingE. Site Verification & Positioning Reports

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising

    85% of all traffic on the internet is referred by search engines

    90% of all users dont look past the first 30 results (most only view top 10)Cost-effective advertising