The Basics of WordPress SEO

WordPress SEO Presenter: Date: Location:

John Hutchison April 11th, 2012 Formic Media

Formic Team Open Source Awesomeness

• Launched in 2008 to service small business & partners

• Specializes in search, social and website development

• 100% of Account Team Google AdWords & Google Analytics Certified

• 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics,

etc.) • Focus on education via monthly Seminar Series

Agenda Open Source Awesomeness

Why Use WordPress • WordPress Overview

Setting It Up out of the Box for SEO • Permalinks(Pretty URLs)

Plug-ins/Widgets • All in One SEO/Yoast • WP Super Cache • XML Sitemaps • Breadcrumbs • Redirection • NoIndex/NoFollow • WP Touch • ShareThis

WordPress SEO Open Source Awesomeness

• WordPress is an Open Source Content Management System (CMS).

• It is a framework that is built in php and utilizes a mysql database.

• It is used by over 12% of the 1,000,000 most trafficked websites.

• WordPress has grown to be the largest self-hosted blogging tool in the world.

• There is a difference between WordPress.com and WordPress.org

http://wordpress.com/

http://wordpress.org/

WordPress SEO Open Source Awesomeness

• 2 ways to do it: • Through your Hosting provider, if they

provide it • Manually with a mysql database and ftp

access • For access to most of the following plugins,

you will need to install your own version of WordPress. Many of these do not work on WordPress.com hosted accounts.

Click Here for Install Step by Step

http://www.formicmedia.com/tutorial-how-to-install-wordpress/

WordPress.org Open Source Awesomeness

Setting it Up Open Source Awesomeness

Set your Permalinks • Navigate to Settings > Permalinks and Choose by Post Name

Plugins Open Source Awesomeness

• What is a plugin? • Tools to help make your life easier by helping to

automate and reduce the amount of time spent on programming/development

• There are over 12,000 plugins specific to WordPress

• Utilize the WordPress Plugin Directory


• All in One SEO or Yoast SEO • Automatically optimize your WordPress Site or Blog


• WordPress Cache Plugins • Speed up your website by taking Full control of your caching • Quick Cache, W3 Total Cache, Wp Super Cache


• XML Sitemaps • Google XML Sitemaps, Better XML Sitemap Generator


• Breadcrumbs • Really Simple Breadcrumbs

You may need to slightly edit templates for these to work • Below is one line you add to page.php


• Redirection • Allows you to make 301 redirects very easily


• Easy NoIndex/NoFollow • Hide individual pages and posts from Search Engines


• WP Touch • Make a Mobile Site Instantly


• ShareThis • Enable Social Sharing Buttons on your Pages/Posts

What We Do

Services

Local SEM Company for Small Business

Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".

PAY PER CLICK Formic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.

SEARCH ENGINE OPTIMIZATION

Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.

WEB DESIGN Formic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.

SOCIAL MEDIA MARKETING

We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.

PARTNERSHIPS Attend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.

FREE SEMINARS

WordPress 101 Open Source Awesomeness

Thank you!

Contact John McPhee for more information [email protected]

503.517.9059 x122

The Basics of WordPress SEO

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