WordPress SEO Presentation

Wordpress seoNathan Driver: Digital Media Strategist / Web Developer

SEO Broken Down

@natedriver www.nathandriver.com

New Site Set-Up Research Plugins Analytics Social Brick & Mortar


Initial: Research Keyword Research

AdWords Tool SEOMoz (Moz)


Initial: Plugins Plugins

SEO by Yoast Google XML

sitemaps W3 Cache


WP SEO by Yoast


Google XML Sitemaps


W3 Total Cache


W3 Total Cache: Settings


Bonus Plugin: Scribe


Scribe


Initial: Analytics GA

Get your code setup right Give it 24 hrs

Webmaster tools Verify Sitemap.XML Connect to GA

Bing Verify Sitemap.XML @natedriver www.nathandriver.com

Google Analytics


Google Webmaster Tools


Analytics to Webmaster Tools


Bonus - Analytics: Plugin


Initial: Going Social Facebook (Bing) Twitter (Google) Google+ (Google)

Authorship


Google+ Authorship


Initial: Brick & Mortar Get listed.org

Google places / Google+ Page Bing business page Foursquare Yelp etc...


Modify: Current Site Plugins Analytics Keywords


Modify: Update Current SEO Plugins working

right? Are they

activated? Check their

settings Plugin conflict


Modify: Ananlytics Analytics /

Webmaster tools setup correct? Change themes

forgot to insert code?

Verification code gone?


Modify: Keywords Check the keywords

Search queries match what you are putting in the site?

Most used keywords seen on the site?

Check out the CTR & position


Check The Query & CTR


Check Content Keywords


Moving: A to B Sitemaps Keywords 301’s to 404’s Search Engines


Moving: Domain Changing Sitemaping

Old vs. New Keywords

Updated for new site


Moving: Know the Codes 301

Site A to Site B 404

Check ALL 404


Moving: Search Engines Analytics / Webmaster

Tools Verify Connect Submit XML


In The End: Monitor Search Queries Links to site Sitemap Keywords Alerts


WordPress SEO Presentation

Technology

Transcript of WordPress SEO Presentation