The Future of Digital Marketing in Sports
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15-Sep-2014 -
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Technology
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The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?
Transcript of The Future of Digital Marketing in Sports
yourmindframe.com
www.kylelacy.com
@kyleplacy
Slideshare Link
What are we going to talk about?
• Technology and Change• Why the emphasis on social media?• The Real-Time Fan Loyalty• The Use of Social Media
2,580
225,460
3,085
37,234
2012
• Over 180 million users• Average age of user is 35• Distribution Network
• Professional Facebook• Over 100 million usersAverage Income : $140K• Corporate Networking
• Community Development• Largest Social Network• Crowd Sourcing
YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• NBA has more subscribers than any
sports brand in the world
FourSquare
• Location Based Application• 3400% Growth in 2010• 6 million users
Website
• The Center Point• Lead Capture• Content Creation
Networking
CommunityDistribution
Content
Feedback
Video
Distribution
1. FanParticipation
Offer customers the highest level of
engagement next to being there
2. InsiderInformation
3. Media/MarketingIntegration
4. Increase Value of CustomerSpend
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
5.NewsDistribution
Announcement
• Company News• Injuries• Signings• Concerts• Entertainment• Community
6.LinkedInNetworking
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Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965
