Overtime Sports Marketing - storytelling in sports

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STVARANJE EMOCIJE i PRIČE Bruno Blumenschein Overtime Sports Marketing Kapetan Marijan Palić Overtime Sports Marketing Playmaker

Transcript of Overtime Sports Marketing - storytelling in sports

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STVARANJEEMOCIJEiPRIČE

Bruno Blumenschein

Overtime Sports MarketingKapetan

Marijan Palić

Overtime Sports MarketingPlaymaker

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Najveći broj prijenosa s rukometnog SP-a ���

u povijesti Hrvatske

24

3D analize

Nova lica i nova energija

Rukomet je tamo gdje ste vi

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“Mismojedno”

Mi

Vi Vi

Vi Vi

Vi Vi

Vi Vi

“Jesmo jesmo...” – misle si fanovi

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Bilismojedanodnjih

Mi Mi

Mi Mi

Mi Mi

Mi Mi

Kao stariji brat

Mi

Mi

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Kakosmotopos5gli?

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1.Sadržajsustvaralenjihove

legendeLaciDžomba

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2.Uključilismoi

drugesportašekojevole

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3.O5šlismo

izvansporta

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4.Ekskluzivnisadržaj

“Samozavas”

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5.Uključilismoinjih

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Svejetolijepo,abrojke?

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Businessstrana

4xJAČI ENGAGEMENT RATEOD SLUŽBENOG FAN PAGEA SP-a

UKLJUČENOST PROMO SADRŽAJA KAO NAŠEG SADRŽAJA

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Možemalojednostavnije?

3,344 milijuna ljudi(u dobnoj skupini 4+)

1,379 milijuna ljudi(u dobnoj skupini 18-49)

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1.Štosedogađaizakamera?

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2.Kakomožetedoćido“stranaca”?

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3.Iznenaditeisebeinjih

spajanjemnespojivog

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4.Planirajtei

staviteplanovenapapir

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5.Reagirajteu

stvarnomvremenu

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STVARANJEEMOCIJEiPRIČE

#2

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Sadržaj

73.000

Doseg (reach)

Broj pregleda

Podjeljeno (shares)

157 218.000

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Dodatnapromocijaizsadržaja

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Emoji

Prvi u Europi

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Emoji

39.000

Doseg (reach)

Broj pregleda

Podjeljeno (shares)

26 153.000 + PR

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Vizualiiinfografike

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Fanzona

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#samoemocija

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RezultaI

4x

Emocija Rasprodana dvorana Imidž kluba

+ +

Priča

+

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HVALANAPAŽNJI

Over5meSportsMarke5ng

@promo_over5me/promoover5me Over5meSportsMarke5ng