Sports Marketing Credentials

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CREATIVE DIGITAL ENGAGEMENT PERFORMANCE MEDIA

Transcript of Sports Marketing Credentials

Page 1: Sports Marketing Credentials

CREATIVEDIGITAL ENGAGEMENT PERFORMANCEMEDIA

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AGENDA

1. Our Organisation

2. Services

3. Xebec Proprietary Tools

4. Our Clients

5. Case Studies

6. Growth Plan

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XEBEC’s Philosophy

Contribute meaningful to clients’ business.

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VISION

To be a world-class company offering cutting edge strategy and creative solutions with digital as the heart of our offering to build profitable brands.

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Organisation structure

Xebec Communications

Xebec Digital. Integrated

Xebec Strategic Branding and

Design

We see it as an INTEGRATED COMPANY INTEGRATED COMPANY where the lines are now blurred between traditional and digital offering.

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5LOCATIONS:

•PUNE(HQ)•MUMBAI•DELHI•BENGALURU•Dubai

WITH 100 + SPIRITED EMPLOYEES

We are present in…

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XEBEC PROPRIETARY THINKING

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Why we deliver - Our culture

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Why we deliver - Our culture

Young, dynamic team, with an average age of 27, having a quick learning curve with the entire team being geared for speed.

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OUR SERVICES

DIGITAL STRATEGY

SOCIAL MEDIA MARKETING & PHYGITAL ACTIVATIONS

BRANDED CONTENT

SEARCH

MEDIA BUYING – Mainline and Digital

CREATIVESCREATIVE TECHNOLOGY

STRATEGIC BRANDING & DESIGN

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And developing competency in mobile space…

MOBILE MARKETING

MOBILE STRATEGY

LOCATION BASED MARKETING

MOBILE BASED SITES AND APPS

LEVERAGING SO-LO-MO

AUGMENTED REALITY

MOBILE CREATIVESUI/UX

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PRONTOPRONTO which is Xebec’s propriety analytics and lead maximization tool, tracks effectiveness of campaigns at the granular level, optimizes media and maximizes ROI

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OUR CLIENTS

LONGEST ESTABLISHED TRAVEL COMPANY IN THE

WORLD

2ND LARGEST PRIVATE UNIVERSITY

IN INDIA

THE LARGEST RETAIL CHAIN IN TERMS OF FLOOR SPACE IN

INDIA

LARGEST INTEGRATED FILM CITY IN THE WORLD

SOUTH INDIA’S LARGEST KITCHEN APPLIANCE BRAND

LARGEST PRIVATE BANK IN INDIA

LEADING HEALTH AND WELNESS BRAND

STATE TOURSIM BOARD

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Top sectors we are operating in

TRAVEL AND TOURISM

BFSI

HEALTH AND WELLNESS EDUCATION

RETAIL REAL ESTATE

SPORTS MARKETING

IT/ITes

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MILESTONESAmong the top 10 digital marketing agencies in India as per the Silicon India 2014 survey (June Issue)

Among the 10 featured agencies by Google in India

Sowmya Iyer listed among the top 50 digital professionals in the country as per a report by the World Marketing Congress

PRONTO which is Xebec’s propriety analytics and lead maximization tool, to track effectiveness, optimize media and maximize ROI

Xebec is the first agency to launch www.indiavaluehomes.com, a portal focused on budget homes and investors

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SPORTS MARKETING PORTFOLIO

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SPORTS MARKETING CASE STUDIES

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UAE ROYALS (PART OF THE INTERNATIONAL PREMIER TENNIS LEAGUE)

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LOGO REVAMP AS THE CENTRAL BRANDING ELEMENT

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THE UAE ROYALS’ CALL-TO-ACTION #GAMEFORGLORY

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THE ‘NEW LOOK’ ROYALSMaster Creative templates with the new season signings

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PROFILING INDIVIDUAL PLAYERS

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LEVERAGING THE PLAYERS AS PRIMARY MARKETING ASSETS

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PRE-MATCH BUZZ

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POST MATCH UPDATES

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STORY-TELLING ON SOCIAL CHANNELS

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BEHIND THE SCENES……….

A sneak-peek to the stars

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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING

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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING

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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING

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CONTENT TO DRIVE CHATTER IN THE DIGITAL SPACE

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THE BATTLE BEGINS:ON & OFF THE COURT WITH #IPTL2BATTLE

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TRENDING ON TWITTER FOR THE MATCH-UP OF THE SEASON

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CREATING PROPERTIES WITH SPONSORS

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ONLINE PR ACTIVITY HIGHLIGHTING KEY ELEMENTS

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CONTESTS TO INCREASE EQUITY

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MAXIMUM VISIBILTY WITH HOARDINGS CALLING OUT TO THE FANS

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INTENSIVE PRINT CAMPAIGNS

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INTENSIVE PRINT CAMPAIGNS

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INTENSIVE PRINT CAMPAIGNS

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A SUPERSTAR AS THE TEAM OWNER HELPS………

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LEVERAGING CELEBRITY TIE-UPS ON SOCIAL MEDIA

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LIVE CONTENT ON MATCH-DAYS

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ENGAGING VIDEO CONTENT THAT SET SOCIAL MEDIA ABLAZE

Link: https://www.facebook.com/video.php?v=532846603560004

Link: https://www.facebook.com/video.php?v=532846603560004

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BRAND VIDEOS

Link:https://youtu.be/kx98FWDUM6U

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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales

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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales

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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales

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CREATING SPONSORSHIP OPPORTUNITIES

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CREATING SPONSORSHIP OPPORTUNITIES

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DRIVING HOME THE TEAM ADVANTAGESTADIUM BRANDING AT THE DUBAI DUTY FREE TENNIS STADIUM

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SPONSORSHIP SUPPORT

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PREMIER BADMINTON LEAGUE (2016)

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GET GOING WITH THE AUCTIONLIVE COVERAGE

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ACTIVATING THE TWITTERATI WITH TRENDING

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COUNTDOWN TO D-DAY

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CREATING A BUZZ ON SOCIAL MEDIA

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DIGITAL CAMPAIGNS TO DRIVE AWARENESS

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DIGITAL CAMPAIGNS TO DRIVE AWARENESS

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DIGITAL CAMPAIGNS TO DRIVE AWARENESS

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TEAM BRANDING

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OPENING CEREMONY ON SOCIAL

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TRUMP CARDS: SOCIAL MEDIA ACTIVATION

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LIVE MATCH-DAY UPDATES

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LIVE MATCH-DAY UPDATES

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LIVE MATCH-DAY UPDATES

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BEHIND THE SCENES

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INDIAN BADMINTON LEAGUE (2013)

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MATCH-DAY FRENZY

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POST MATCH COVERAGE

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ACTIVATIONS THAT CAUGHT THE ATTENTION OF SALMAN KHAN

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Shuttle Express – an initiative to evangelize badminton through schools pre-IBL

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SOCIAL MEDIA APPS TO INCREASE ENGAGEMENT

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DELHI HALF-MARATHON (2015)

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PATNA PIRATES (PART OF THE PRO-KABBADI LEAGUE)

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VIDEO CONTENT

Link:https://www.facebook.com/MyVolini/videos/875179312556741/

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LIVERPOOL FOOTBALL CLUB(PART OF THE ENGLISH PREMIER LEAGUE – IN ASSOCIATION WITH XOLO MOBILES)

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THANK YOU