Bridging relationships & accountability

A credentials presentation

Visit www.cequitysolutions.com and blog.cequitysolutions.com for more information about authors

Our mission

Applying Information, insights and technology and give our clients value thro’ enhanced Customer experience

solutions

Our philosophy

“Enhanced information availability empowers marketers with insight that allows for precise

customer targeting and profitable relationships”

How can we help you?

Develop individualized

marketing methods

that utilizes customer

information to build

long-term,

personalized, and

profitable relationships

with every customer.

Cequity – Our services

Direct Mail, telemarketing, field

marketingEmail & SMS

Marketing

Direct Mail, telemarketing, field

marketingEmail & SMS

Marketing

Database management &

Loyalty Programs

Database management &

Loyalty Programs

Analytical MarketingServices

Analytical MarketingServices

Direct Marketing 2.0

The Cequity Way

Our approach

From To Customers as information Customers as assets ROI (Return on Investment) ROR™ (Return on Relationships) Marketing Spends Customer Investments Data Analytics Value Mining Lead Management Need Management Share of Transactions Share of Opportunities Maximize Market Share Maximize Customer Share Channel Migration Touchpoint Integration Information - Fragmented OneView™

Cequity – Our proposition & benefits

Client Needs Our Proposition Our Offering

“How do we identify & reach out to prospects who are similar to

our customers” Spend Optimizers

Database & Lists support

“How do we get most of the campaigns that we run across

the country” Yield managers

Prospect Marketing

- Seamless - Technology enabled

- Market Presence - Contact Centres

“ How do we cross-sell our range of products to our existing customers and build stickiness

with our company”

Lifecycle Managers

Analytical Services Campaign Management

Solutions

“ How do we build loyalty with our existing customers and

increase customer retention and share of their spend with us”

Relationship Catalysts

Loyalty Management - Loyalty Strategy

- Technology Platform - Loyalty Program Mgt.

“ How do we improve our customer service and build a

satisfactory post-sale experience”

Customer Managers

Customer Management Solutions

- Management - Delivery

- Technology platform

Right Customer

Right Offer

Right Channel

Right Time

The Cequity Way

How can Direct Marketing 2.0 deliver this?

Cequity – Driving every aspect of customer management

Customer Knowledge Hub

Acquire Retain Maximize

Customer Value Audit

Customer Management Strategy

Customer Management - Execution

Customer Management – Enterprise-wide Adoption

Profiles

Behaviour

Secondary Lists

Credit

Customer Assets

Data Management

Scorecards

Insights Mining

Campaigns

Access Centre

Relationships

Touchpoints

Mail Web Telephone Mobile Sales

Fulfillment Operations

Campaign Delivery Management

What is Cequity ACE™ ?

India’s First Analytical Direct Marketing Infrastructure for enhanced customer relationships

Cequity ACE™ - Framework

Cequity ACE™ (Accelerated Customer Engagement) Framework

Gather & Manage Data on Cequity ACE™

Enterprise Manager

Analyze Data/ Draw Insight on

Cequity ACE™ Analyzer

Apply Insight and launch campaign on

Cequity ACE™ Campaigner

Single View of Customer

Single View of Customer

Data Enrichment & Refinement

Data Enrichment & Refinement

Segmentation & Value Analysis

Segmentation & Value Analysis

Profiling & Propensity Modeling

Profiling & Propensity Modeling

Intelligent Insight Driven Interactions

Intelligent Insight Driven Interactions

Campaign Management & Execution

Campaign Management & Execution

Close the loop so customer responses are quickly incorporated into future analytics

Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI

Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI

Cequity ACE™ makes it possible to analyze, segment, identify and communicate with large volumes of customers and contacts on an individual basis and make a performance driven

multi-channel marketing a reality

Cequity ACE™ (Accelerated Customer Engagement) Framework

Cequity ACE™ - Benefits

Organize customer data accurately & quickly in a

few days• Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment. • Transfer data from any type of system (Operations, Transactions etc.) and any type of file• Creation of a single customer view is easy, fast and quick

Organize customer data accurately & quickly in a

few days• Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment. • Transfer data from any type of system (Operations, Transactions etc.) and any type of file• Creation of a single customer view is easy, fast and quick

Launch your targeted campaigns in quick time

• You can plan, execute and measure campaigns • Launch campaigns on multi-channel and multi-stage campaign at ease • Increase the velocity of the campaigns. • Email, SMS and MMS Execution• Dynamic Content; Content Personalisation• Simple to use Interface

Launch your targeted campaigns in quick time

• You can plan, execute and measure campaigns • Launch campaigns on multi-channel and multi-stage campaign at ease • Increase the velocity of the campaigns. • Email, SMS and MMS Execution• Dynamic Content; Content Personalisation• Simple to use Interface

Mine your customer data for immediate marketing

action • Ability to “slice & dice” data using your “train of thought”. • Accessing data at a very high speed – few million records per sec. • Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading. • Visual representation of data through – Venn diagrams & graphs.

Mine your customer data for immediate marketing

action • Ability to “slice & dice” data using your “train of thought”. • Accessing data at a very high speed – few million records per sec. • Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading. • Visual representation of data through – Venn diagrams & graphs.

Cequity ACE™ Enterprise Manager

Cequity ACE™ Analyzer Cequity ACE™ Campaigner

The key benefits derived on Cequity ACE™ FrameworkThe key benefits derived on Cequity ACE™ Framework