FORTY-FIRST

ANNUALCONFERENCE

Communica7onsandWeb

11,160 Hours Before Launch

•  Take the Important Journey •  Invest, Regardless of Size •  Make the Plea •  Give it Life •  Seek Harmony •  Create Clarity, Urgency, and

Shared Experience •  Focus on The Right Things •  Plan for Follow-up

•  Great Universities DO Talk About Money •  University Branding Does NOT Equal

Case for Support •  Donors are Already Sold on You •  Must Show Need •  Create a Sense of Urgency

•  Incorporate Donor Insights •  Develop a Campaign Theme •  Launch the Campaign Creative •  Finalize the Case for Support •  Build a Plan to Communicate About Your Work

Weareinclusive.Weareprovidingexcep3onalexperiences.Wearerigorousandcan

drawtopstudentsfromaroundtheworld.

Weareenriching.Weareevolving.Weareinspiring.

Wearecrea3veandinnova3ve.Wearealeaderswithanetwork.Wearementors.

Wearefindingnewpaths.Weareexpertsinareasofcri3calimportancetotheworld.Wearedriventoputthebestideastoworkforothers.

STUDENTSUPPORT FACULTYSUPPORT

COMMUNITYSUPPORT RESEARCHSUPPORT

•  Purpose of a Campaign •  Integration with the Brand SPARTANS WILL. •  The Empower Extraordinary Narrative •  How to use the words “Empower” and “Extraordinary” •  How to use College/Unit Name with Empower Extraordinary •  Narratives of Empower Extraordinary Funding Priorities (25, 50, 100) •  Messaging Map •  Color Palettes, typography •  Graphic Elements and how to use the element •  Tone for Visuals •  Example Images: exteriors, objects, people, lifestyle •  Samples: headlines, copy, advertisement, banners •  Video Specifications

Story Grid

https://youtu.be/9qlblF7AUjQ

Sherronia

Prof. Ed Robinson https://youtu.be/9-Q7K6oQkFA

•  Shared Experience •  Celebrate Giving •  Memorable Event •  Integrated Message

•  Develop a Style Guide •  Tell “ONE” Story •  Make your “Mini Case” •  Leverage a Larger Team •  Video is for Emotion, not Content •  Produce a Case Statement

Joshua Davis A Special Arrangement of Michigan State University’s Alma Mater