TenderROOTS
4
FOOD TRUCKS “Cultivating a root system of food-centric resources” Mission Statement: Tender ROOTS grows, strengthens, and cultivates awareness of the existing Tender- loin food shed through physical and digital information sharing. Tender ROOTS Map: Navigating the Root system A paper map available to residents & the public at social service agencies, cafes & public information booths. Branding Concepts: 1. IDENTIFY 2. SOW 3. TEND 4. HARVEST Digital Database of Resources + Interactive Map An online community bulletin board where organizations and residents can network, partner, and find current events. 1. IDENTIFY Existing food resources with the iconic Tender ROOTS sticker Food Options, Empowerment, Employment Opportunities Program Ambassador, Participant in Programs Visibility, Increased Programs Social Sustainability, New Resources, Healthier Population Revitalization Collaborator, Facilitator, Educator Partner: Food Security Task Force, SF-OWED Program Area, Partner: Tenderloin Community Benefit District 2. SOW Participating food resources share events through a paper map and a website updated with real-time data 3. TEND Distribute the maps and website to social services agencies and existing food resources 4. HARVEST Celebrate and proliferate workshops and food events ROLES + BENEFITS RESIDENTS: COMMUNITY ORGANIZATIONS: CENTRAL MARKET/ TENDERLOIN: SF COMMUNITY: WORKSHOPS + EVENTS FARMERS MARKETS PARKLET PRESENCE EXISTING FOOD RESOURCES Tender ROOTS Storefront Stickers Existing food resources that sell fresh produce earn a Tender ROOTS Sticker and display the iconic carrot. FOOD LAB, OFF THE GRID... EPISCOPAL COMMUNITY SERVICES, LEAH’S PANTRY, GLIDE, NEXT COURSE HEART OF THE CITY, TENDERLOIN PEOPLE’S GARDEN (TNDC)
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TenderROOTS was created at the Service Design Drinks event at Adaptive Path Aug. 4 2012
Transcript of TenderROOTS
FOOD TRUCKS
“Cultivating a root system of food-centric resources”
Mission Statement:Tender ROOTS grows, strengthens, and cultivates awareness of the existing Tender-loin food shed through physical and digital information sharing.
Tender ROOTS Map: Navigating the Root system A paper map available to residents & the public at social service agencies, cafes & public information booths.
Branding Concepts:
1. IDENTIFY 2. SOW 3. TEND 4. HARVEST
Digital Database of Resources + Interactive MapAn online community bulletin board where organizations and residents can network, partner, and find current events.
1. IDENTIFYExisting food resources with the iconic Tender ROOTS sticker
Food Options,Empowerment,Employment Opportunities
Program Ambassador,Participant in Programs
Visibility,Increased Programs
Social Sustainability,New Resources,Healthier Population
Revitalization
Collaborator, Facilitator, Educator
Partner: Food Security Task Force, SF-OWED
Program Area,Partner: Tenderloin Community Benefit District
2. SOWParticipating food resources share events through a paper map and a website updated with real-time data
3. TENDDistribute the maps and website to social services agencies and existing food resources
4. HARVESTCelebrate and proliferate workshops and food events
ROLES + BENEFITSRESIDENTS:
COMMUNITY ORGANIZATIONS:
CENTRAL MARKET/TENDERLOIN:
SF COMMUNITY:
WORKSHOPS + EVENTSFARMERS MARKETSPARKLET PRESENCE
EXISTING FOOD RESOURCES
Tender ROOTS
Storefront Stickers Existing food resources that sell fresh produce earn a Tender ROOTS Sticker and display the iconic carrot.
FOOD LAB, OFF THE GRID...
EPISCOPAL COMMUNITY SERVICES,LEAH’S PANTRY,GLIDE, NEXT COURSE
HEART OF THE CITY,TENDERLOIN PEOPLE’S GARDEN (TNDC)
4. HARVEST
RESIDENTS:
COMMUNITY ORGANIZATIONS:
CENTRAL MARKET/TENDERLOIN:
SF COMMUNITY:
Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path
1. IDENTIFY 2. SOW 3. TEND 4. HARVESTHi, I’m George. I’m a resident in a SRO in the Tenderloin.Tender
ROOTS
Social service agency introduces SRO residents to Tender ROOTS
-show website + print event info and give map
On the street, George sees a carrot. It invites him in.
Tender ROOTSPOSTER
Corner store (which has earned the carrot sticker by adding fresh produce) to their offerings
TENDERROOTPOSTER
George attends a cooking work-shop from the events list
Months later...
George teaches a cooking work-shop with his new skills
4. HARVEST
Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path
Hi, I’m Julia the tech worker residing in the TenderlTender
ROOTS
Julia sees the carrot on the window of a building.
Tender ROOTSPOSTER
TENDERROOTPOSTER
Julia attends an event that evening, makes friends, and learns more about her neighbor-hood
A listing of events appears on her phone
Later, Julia visits the Tender ROOTS site
She learns about social initiatives happening in her neighborhood. She finds a challenge that is a fit with her skill set and interests.
She scans the poster’s QR code.
She calls the sponsoring non-profit to participate.
Events
