UX and Semantic web UXCamp London 2014

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Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014 UX AND SEMANTIC WEB @nurdeniz @ustwo

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Designing for Semantic Web

Transcript of UX and Semantic web UXCamp London 2014

!Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014

UX ANDSEMANTIC WEB

@nurdeniz @ustwo

AGENDA Punk

Big & Bold

Beautifully Clean

!

About Semantic Web

Semantic Web and UX

Semantic Web Project

Now and Next

WHAT IS SEMANTIC WEB?

An extension of the current Web that provides an easier way to find, share, reuse and combine information more easily. ! !

Transforms web of document into web of data

Gives data well defined meaning

Enables users, computers and devices to work in cooperation

Program Pages

BioNews

CURRENT WEB SEMANTIC WEB

WHY…

USERS

I know exactly the penguin

resource I need, I just want to find

it again.

Known Known

OR

I need something about Penguins.

Known Unknown

OR

I need something about those funny tuxedo

birds... What are they called

again?

Unknown Known

I have absolutely no idea what I

need.

OR

Unknown Unknown

HOW…

CURRENT WEB SEMANTIC WEB

SEMANTICWEB THINGS AND RELATIONS

MORE RELATIONS

USERS AND WEB !

Punk

Big & Bold

Beautifully Clean

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Search Results

Page Browsing

Auto curated pages

Recommendation

More Links

How Semantic Web works with UX

SEMANTIC WEB

UX PROCESS

Discovery User Research Interaction Design Visual Design Usability Evaluation

Linked Data Ontology

RDF

FOAF Development

CASE STUDY…

BBC Project !People Places AND Events Things

People Places AND Events Things

!

People

Events

Things

Places

Related Events

Related People

Related Things

Related Places

People Places AND Events Things

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Understanding Relationships Christmas day – Charlie Chaplin died Christmas - Religion

Level of information needed

Project Boundaries

ChallengesPeople Places AND Events Things

!

Defined Relationships

Linked Data

Ontologies & RDF

Development

ResultsPeople Places AND Events Things

UX AND SEMANTICWEB

Learnings

Semantic web technology offers methodologies that help information to be more structured and easy to discover. !

In more UX terms, it supports ongoing user journeys, provides seamless interactions across different domains.

CONSPROS

Level of information required at concept phase !Concepting for different users e.g. cultural stereotype !Extensive IA and Analysis required to spot edge cases !Cost

Easy to discover content !Guided navigation* !Presents structured information !Multiple ways of accessing information !Opportunity to crete intelligent service

CURRENT USE

WEB GIANTS AND SOME FIRMS

FUTURE USE !!CLIENTS AND AGENCIES

!

Decision support applications

Personalised insurance policy

Healthcare

Smarter Patient - Doctor/Hospital allocation

Advanced recommendation

Flight Tickets shows rainfall on your arrival

Better searching and filtering

Go on holiday to the safest destination

!

Improve Services !!CURRENT AND FUTURE

“Show me only rooms with mountain view and close to Turin station.”

Improve Services !!SMART SEARCH

“I want to cook something that easy to digest. I am looking for ingredients’

Improve Services !!ONLINE MORTGAGE ASSESSMENT

“I am getting mortgage from Lloyds what rate would Barclays offer me?”

MY VISION !!WEB OF THINGS AND USERS

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Improves Web and Experiences

More online service design

Auto curated web pages

Better personalization

Changes web infrastructure

Improves communication between computers, connected devices and users.

!

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UX AND SEMANTIC WEB !by @nurdeniz @Ustwo

Punk

Big & Bold

Beautifully Clean

References Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/

Bing vs. Google - http://www.entrepreneur.com/blog/224639

Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/

Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459

Facebook Graph Search - https://www.facebook.com/about/graphsearch

Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf

Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/

Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/

How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/blog/224452

Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010

Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626

Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page

Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf)

Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer

Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdf

The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/10.1007/978-3-642-13486-9

The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org

The NoTube Project, http://notube.tv (retrieved on January 31st, 2012)

The NoTube Use Case “Personalised News”, http://notube.tv/showcases/personalised-news/ (retrieved on January 31st, 2012)