Lean UX in Startups - Agile Experience Design Meetup

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Lean UX in Startups Melissa Perri | @lissijean Agile Experience Design Meetup

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Agile Experience Design Meetup in NYC - July 2014

Transcript of Lean UX in Startups - Agile Experience Design Meetup

Lean UX in StartupsMelissa Perri | @lissijean

Agile Experience Design Meetup

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day 1

day 40

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What problem are we solving for our users?

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LEAN UX?

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Lean UX Manifesto• Early customer validation over releasing products with

unknown end-user value.

• Collaborative design over designing the next “cool” feature.

• Measuring KPIs over undefined success metrics.

• Applying appropriate tools over following a rigid plan.

• Nimble Design over heavy wireframes, comps, or specs.

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Perfect for Startups?

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DO

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Don’t focus on outputs…

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Don’t focus on deliverables

Focus on outcomes.Focus on outcomes.

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Learning

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Continuous customer input.

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Lean UX is not bad UX. Building a good user experience isn’t cheap. You can’t refuse to spend money on research and design and then say you’re being lean. You’re not. You’re being stupid.

Laura Klein

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Talk to your customers about their problems and your solutions.

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Schedule in face time with customers.

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Make experimentation a habit.

two

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“We should test that.”

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What do we need to learn?

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What is the minimum amount I can build to learn?

MVP

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Design collaboratively to solve user’s problems.

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Developers are left out of traditional design process.

PM

Developer

DeveloperUX

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Involve the whole team in User Research.

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Design Studios

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Create a shared understanding.

What’s this look like in practice?

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Increase Sales from Existing Users

KPI GOAL

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PM & UX

Developer

DeveloperStakeholder

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Will users sign up for subscriptions?

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Subscription

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Good design solves a problem.

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Thanks for listening. !

I consult on this stuff at ProdUX Labs

and rant about it at melissaperri.com

!I live on the twitters

@lissijean. !

You can email me at [email protected]