Telling a Story with Data: Skills for Both Business and Technical Analysts

Ted Cuzzillo

Fern Halper

November 13, 2014

Thanks to our sponsors:

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Speakers

Fern Halper Research Director,

Advanced Analytics,

TDWI

TJ Laher Product Marketing

Manager, Cloudera

Kiran Sattiraju Director,

Product Management,

ClearStory Data

Ted Cuzzillo Industry Analyst

Download the free checklist report

• Provides practical

guidelines for storytelling

• Describes principals of

data and analytics

• Includes tips on making a

story engaging

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www.tdwi.org/research

Agenda

•A brief introduction to story telling

•Panel discussion

–Four questions

–Will cover storytelling and analysis

•Q&A

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Stories have always been a

fundamental part of life and business

Every part of life and business comes with

stories that integrate facts and give them

meaning.

Now we can add data better than we ever could

before.

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All data and no story makes business

a dull place

Stories plus data:

• Give meaning to data

• Help people remember the data and its

meaning

• Put the facts and meaning in a form that’s

easily relayed to others

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What is a story?

• What’s the definition of “story”?

• What’s the difference between the two types

of storytelling?

• Traditional

• Modern

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Question #1

What is your definition of a story? How is a

data story different from how you might have

thought about a story 10 years ago?

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Fern Halper TDWI

TJ Laher Cloudera

Kiran Sattiraju ClearStory Data

Ted Cuzzillo Industry Analyst

Question #2

How do you frame a story? Can you give us an

example of this?

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Fern Halper TDWI

TJ Laher Cloudera

Kiran Sattiraju ClearStory Data

Ted Cuzzillo Industry Analyst

Question #3

Do you have some other tips about story telling

with data that you think are worth sharing?

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Fern Halper TDWI

TJ Laher Cloudera

Kiran Sattiraju ClearStory Data

Ted Cuzzillo Industry Analyst

Question #4

What was the best data story you ever heard?

Why?

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Fern Halper TDWI

TJ Laher Cloudera

Kiran Sattiraju ClearStory Data

Ted Cuzzillo Industry Analyst

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Questions?

Download the free checklist report

• Provides practical

guidelines for storytelling

• Describes principals of

data and analytics

• Includes tips on making a

story engaging

14

www.tdwi.org/research

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Contact Information

If you have further questions or comments: Ted Cuzzillo

ted@datadoodle.com

Fern Halper, TDWI

fhalper@tdwi.org

Kiran Sattiraju

kiran@clearstorydata.com

TJ Laher

tjlaher@cloudera.com