Target Audience Identification...channels most appropriate to share your message with target...
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© 2016, Battelle for Kids. All Rights Reserved. Target Audience Identification Who do you need to reach? By analyzing all of our target audiences, we can prioritize communications and engagement targets, identify messengers, and focus efforts. List the various audiences—parents, students, community members, teachers, leaders, etc.—who need to know about or be involved with this work. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Transcript of Target Audience Identification...channels most appropriate to share your message with target...
© 2016, Battelle for Kids. All Rights Reserved.
Target Audience Identification
Who do you need to reach? By analyzing all of our target audiences, we can
prioritize communications and engagement targets, identify messengers, and
focus efforts. List the various audiences—parents, students, community
members, teachers, leaders, etc.—who need to know about or be involved with
this work.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
© 2016, Battelle for Kids. All Rights Reserved.
Know, Feel, and Do
It’s not enough to just inform audiences. Part of engaging stakeholders means implementing communications to help them
understand what they should know, how we want them to feel, and what action we want them to take.
What do we want them to know?
What do we want them to feel?
What do we want them to do?
Topic or Initiative: _____________________________________________________________
What do we want stakeholders to know, feel, and do?
Audience Know Feel Do
© 2016, Battelle for Kids. All Rights Reserved.
Communications Channels Checklist As you develop your strategic communications plan for your school/district/initiative and frame key messages, consider the mix of channels most appropriate to share your message with target audiences. This checklist can be duplicated and worked through for each target audience (e.g., parents/families, educators, media, community, etc.).
Apps (for homework help, grades)
Blogs
Board meetings
Bulletin boards
Community events
Convocations
Direct mailings
Emails
Extracurricular events
Information brought home by student (in backpack, folder)
Intranet or staff portal
Inside school signage (hallways, lounges, restrooms)
Listservs and/or online collaboration spaces
Newsletters
News media (TV, radio, online or newspaper)
Outside school signage
PTA/PTO meetings or newsletters
Parent-teacher conferences
Parent university or information night
Parent Web portal
Public websites for district/school
Professional Learning Communities/Teams
Social media: o Facebook o Instagram o Pinterest o Twitter o YouTube o Other _______________
School office
Staff Meetings
Surveys
Text messages
Videos
Voice mail
Word of mouth
Workshops
Other ___________________
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
MESSAGES (Heads, Hearts, Hands)
CHANNELS
© 2015, Battelle for Kids. All Rights Reserved.
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
MESSAGE & CHANNEL MAPe=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
e=mc2
TEACHERS
MEDIA
STUDENTS
TEACHERS UNION
SCHOOL LEADERS
STATE EDUCATIONAGENCIES
COMMUNITY AND PARTNERS
BUSINESSFAMILIES
HIGHER EDUCATION
MESSAGES (Heads, Hearts, Hands)
CHANNELS
CORE MESSAGE
