C

WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCTBecky Cleghorn

Representative of my target audience

In my media products, I have chosen to represent the social group of indie teenage girls, aged 14-18. I have also designed my magazine to be heavily female dominated. Psychographically, my target audience are interested in music, fashion, festivals and photography. Their interest in festivals shows their passion for music and their interest in having fun with friends. My target audience also value friendship and spend the majority of their time around other girls. Due to the age group they are in, they are also up to date on all social media trends, therefore I thought it was important to use social media links on my contents page to connect to my target audience. My target audience are particularly interested in photography, through their love of taking photos in their friendship groups and for taking photos at gigs and festivals. They also have a strong likeable personality trait, which shows them to be a happy person. Throughout my media products I have displayed the psychographics for my target audience through imagery, the language used (for example the choice of articles) and the colour scheme.

Media KitThis is my media kit for my magazine. This shows that my magazine is predominantly based at females due to having 92% compared to males 8%.

My media kit also shows that the median age for my target audience is 16 year olds in the ABC1 class.

85% of my target audience read about music online at least once a week. This shows that my target audience have a key interest in music and social media. This connects with the amount of likes, followers and subscribers the magazine has on different multi-platforms on social media because it shows that my target audience also have a key interest in online activities. In relation to my music magazine questionnaire, 70% said they wanted my magazine to be multi-platform, therefore my magazine has fulfilled their needs.

Stereotypical member of my target audienceDemographics:Gender – FemaleAge – 16Class – AB1

Psychographics:Shopping interests: Topshop, Asos, Miss Selfridge, Vans, Starbucks, CostaMusic preferences: Indie, Festival music, Particular sections of Pop, Acoustic

ClothesMy target audience would shop clothes wise at places such as Topshop, Urban Outfitters, Zara and Asos. This is because they are all well-known clothes shops that my target audience of the younger generation are aware of. These shops all distribute clothes that are regularly kept up-to-date on the latest trends which is important for my target audience. In relation to my music magazine questionnaire analysis, 72% of people were female. This is one of the main reasons why my magazine is predominantly female based as this type of magazine is in demand nowadays. The age category also relates to this as 58% of people who answered my questionnaire were aged between 14-16 while 33% of individuals were aged between 17-18. This connects to my target audience because I have based it around these age groups. Clothes wise, individuals this age are interested in the shops mentioned.

MusicMy target audience are interested in festivals and gigs. Examples of this are Wireless, Latitude, Sundown and Big Weekend. This is because they are all well-known music festivals which connect to my target audience because these events are stereotypically important for the younger generation to go to. In relation to my music magazine questionnaire analysis, 33 out of 90 people (37%) said their main interest was music, closed followed by sport and social networking. Therefore, my target audience would be interested in these festivals because they provide a variety of different music genres and are heavily advertised on social media websites. Also in relation to my questionnaire analysis, when ranking which feature would be the most important for a magazine, information on upcoming gigs and received 2nd place. This shows that my target audience are therefore interested in music and festivals.

Companies likely to be interested in being advertised in my magazine

I decided on these companies/brands because they are all commonly known by my age target audience. These brands are also widely spoken about on social media websites that my target audience use regularly, therefore they will be interested in seeing what each brand has to offer. These companies would be interested in advertising in my magazine as they can identify the age group and gender of my target audience being predominantly female teenagers and see their products as being suited to this type of target audience.

Products likely to be interested in being advertised in my magazine

I decided on these products because they summarise and stereotype my target audience well. My target audience are interested in music so I would include advertising albums, festival line ups and tickets in my magazine. My target audience are also interested in fashion and photography so I would include advertising clothes, shoes, jewellery and cameras in my magazine. These products would overall attract my target audience because they use/see these items on a regular basis due to their interests.

Why my target audience would buy/subscribe to my magazine

My target audience are likely to buy my magazine because the front cover would appeal to them. The masthead of “Focus” would capture their attention as it relates to photography which is an interest they are keen on. The use of a female on the front cover and the use of the butterfly props would capture my readers attention because they instantly be able to tell its predominantly a female magazine. The colour scheme also helps give a feminine tone. My target audience are likely to buy the magazine because the content inside relates to their interests. For example, there are a range of music and fashion articles which would capture their interest. My target audience are keen on keeping up-to-date especially on trends and the articles inside my magazine provide them with that information. My target audience may also buy this magazine as they can tell the artist on the front page is in the same age category as them so they will be able to relate to her and will want to find out more about her so they can use her as inspiration for their own goals. From my questionnaire analysis, I have included the features individuals wanted such as interviews with artists and information on upcoming gigs. I also listened to my target audience as they wanted my magazine to be multi-platform, so there are a range of social media platforms my target audience can reach my magazine on such as Twitter, Facebook, Instagram and YouTube. Overall, my magazine targets a young audience who are interested in keeping up to date on all trends to do with both music and fashion.