TARGET AUDIENCE

A 2 M E D I AJ A S O N S U L I T

AGETA R G E T AU D I E N C E

AGEThe typical age that the chillwave genre targets are young adult between 18 to 25 the reason for this is because people at this age are often seen partying, enjoying life, drinking, getting stoned, etc. these are also typical activities pursued by many who also listen to other electronica music such as house. People at this age are also much more experimental for example it is usually the time you are able to have your own freedom; live on you won term and being independent. Chillwave is a very experimental and I would personally say unique which people are this age may appreciate. Chillwave may also appeal to older audience as there are samples and tunes of the 80s retro music which could bring back nostalgic memories.

GENDERTA R G E T AU D I E N C E

GENDERChillwave is a unisex genre and it is quite difficult to pinpoint which gender is dominant in this genre. The reason the music suits both male and female is due to the fact that there is something for both male and female audience; the music can be used for relaxation and there is also melodic tunes that could appeal to both genders. The vocals used in chilwave music does not refer or target a gender as its main purpose is to give narrative, abstract meaning, or the sole purpose of creating chill vibes.

OCCUPATIONTA R G E T AU D I E N C E

OCCUPATIONGenerally speaking the majority of chillwave listeners would have a job or would be studying in university due to their age. The occupation would be quite difficult to pinpoint however people at this age would tend to have lower paying jobs as they have only started out with their careers. As I have said before chillwave is a very experimental genre hence creativity is an esence to this genre therefore the occupation or the studies that the people listening to this genre are part taking could be in the creative field.

LIFE STYLE TA R G E T AU D I E N C E

L IFESTYLE As I have noted before the people could have an interest in drinking, partying, etc. Chillwave music is also reffered to as ‘summer music’ therefore the listeners will have an interest in the summer season where they could be most active, however some may like to spend it as ‘lazy summers’ i.e. sunbathing, lounghing, etc. which is typical to be seen in most chillwave music videos. Chillwave listeners may also like to be left in solitude as this music is away to shut the world out an absorb the music. Personally when listening to this music I usually enjoy a stroll in the woods or park.

SOCIO-ECONOMIC GROUPTA R G E T AU D I E N C E

SOCIO -ECONOMIC GROUPS In terms with this hierarchy generally speaking they would be in the in B band as they fit in with the creative and media industry. The listeners would tend to have creative jobs and enjoy exploring there creativity. There income may be lower as they have only started out in the field, they would have had a good education; went to college/ university however due to there low income they may be sharing a house/ appartment with friends or be renting to live independently.

PSYCHOGRAPHICS

TA R G E T AU D I E N C E

PSYCHOGRAPHIC SIn terms of psychographics the audience would tend to fit in the ‘explorers’ or ‘reformers’ category.

There are seven categories in terms of psychographics, which are aspirers, mainstreamers, succeeders, reformers, strugglers, explorers, and resigned

The ‘explorers’ category is defined as to “Seek discovery. Energy, individualism, and experience. Values difference and adventure. Brand choices highlights satisfaction and instant effect. The first to try new brands. Younger demographic students”

The ‘reformers’ category is defined as to “Seeks enlightenment. Freedom of restrictions and personal growth,. Social awareness and independent judgment.. Anti- materialistic but aware of good tastes. Has attended high education and selects products for quality”.