Target audience profile

DEMOGRAPHICS & PSYCHOGRAPHICS;- Boys and Girls that are ages 16- 21.- Interested in their own unique style of clothing.- Interests generally going to gigs/Concerts, spending time with friends, latest Fashions & keeping on top of gossip through social networking.- Secondary school students and University students who look to let loose once in a while and generally quite rebellious.- Part-time job e.g sales assistant, waitor/waitress. Wage ( £3.43- £5.73) an hour.

- and are likely to shop in shops that have an edgy clothing collection e.g, Urban outfitters

The Consumers;Boys

Keywords:Tattoo’sPiercingsUnique dress senseRough look

The Consumers;Girls

Keywords- Beautified - Make up- Accessorizes; Chains, rounded sunglasses Beanie & floppy hat.- Fashion statements.- Hair experimentations

Hobbies & interest’sThe target audience will be interested in up coming festivals, Gigs and Concerts that feature artist’s presented within the music magazine. This may exclude new artist that have not yet been selected to perform at these events. Festivals may include;

V festival

V festival is an event produced by Virgin media. Consumers can choose to camp at the festival over the weekendIn a tent. This adheres to the ‘I don’t care’ rebellious attitude of the target audience as they would enjoy the crazy experience. The line up of the festival include artist thatThat my target audience will be thoroughly interested in.

Wireless is another festival organized by Barclays featuring huge artists across a three day span. The audience spend a whole day at the location which is usually a muddy field to experience the artistsPerforming live.

ArtistsThe Artists that will feature in my magazine will be a mixture of amateur and globally known Artists. Thealready existents artists I will use within my magazine will be appealing to my audience profile and are artiststhat are likely to perform in the music festivals, Wireless and V festival.

Ben Howard

Ben Howard is generally an acoustic artists . He features In most of his Youtube videos with himself and his guitar.Ben is a Brit award winning singer-songwriter, he writes hisown music which make’s his lyrics more heart felt for theaudience. Ben Howard has available Gigs and concerts and His fan base is growing everyday.

Frank OceanFrank Ocean is a global singer-songwriter in2010, he became a member of alternative hip hop collective group Odd Future. He is now a soloist and making it big!

Frank Ocean’s Success so far…

Fun

Kings of Leon is a Grammy winning American alternative rock, garage rock and southern rock.The band is composed of brothers Anthony Caleb Followill (lead vocals, rhythm guitar), Ivan Nathan Followill (drums, percussion, backing vocals) and Michael Jared Followill (bass guitar, backing vocals), with their cousin Cameron Matthew Followill (lead guitar, backing vocals). The group are globally successful and their released songs are always a hit.

Kings of Leon

Fun is an American indie pop band. The band is best known for its three hit singles: We Are Young" (featuring Janelle Monáe), "Some Nights", and "Carry On", Grammy Award-winning "We Are Young" reached number one on the U.S Billboard Hot 100 and Digital Songs charts. It peaked at number one on the UK Singles Chart, as well.

Fashion

The target audience of my magazine will have a distinctive dress sense and would generallyshop in the likes of Topshop, Topman, Urban outfitters and American Apparel. The priceof clothing is reasonable and is affordable to my audience. The shops are versatile andinclude female and male clothing. This links to hobbies and interests of myTarget audience as fashion is a key interest yet both male and females and can shop togetherIn these stores. Advertisements of these stores would be ideal within my magazine And could feature as a competition e.g. win a free £100 voucher for…