Sports Marketing Campaign Presentation - Lindenwood vs. Lewis Men's Volleyball
Sports Marketing Final Presentation
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Transcript of Sports Marketing Final Presentation
NFL Merchandising
• Beginning April 2012 • New Era – hats for sideline personnel and fans • Under Armour – NFL Scouting Combine • G-III - outerwear • VF – t-shirts and fleeces • Outerstuff – youth apparel • ‘47 Brand – fan hats • Nike – player uniforms and apparel
Nike + NFL Deal
• 5 year/$1.1 billion • Includes licensing deal for • Player uniforms • Jersey • Belts • Pants • Socks • Gloves
• Fan Merchandise
It replaced…
• Reebok held licensing deal with NFL for past 10 years • Reebok paid $250 million for their deal • Their NFL contract made up $350-$565 million per year
of apparel sales • Losing the NFL contract will add up to $200-$250 million
a year in lost revenue for Reebok
The Changes
• Although Nike didn’t change the overall design of the uniforms, they did implement some new technology
• Jerseys • Flywire design for color – in collars to hold shape • Slimmed down jerseys • Special fabric that keeps jersey tight, water-resistant and
breathable • Pants • Added padding around belt • Better ventilation throughout leg • Water-resistant technology
The Tweaks
• While not all teams got a new look, some had big changes • Not all teams chose to
accept the changes • Carolina Panthers
have words “KEEP POUNDING” for fallen teammate Sam Mills
The Unveiling
• Nike unveiled the new uniforms at a special ceremony on April 3 • All 32 teams were
represented with one player from each team sporting the new looks
http://www.youtube.com/watch?v=vJg2bsdvXvw
Social Media
On Sale
• The new jerseys were available for pre-order on April 15
• NFL Game Jersey ($100) on sale April 27
• NFL Limited Jersey ($135) on sale this summer
• NFL Elite Jersey ($250) on sale April 27
• All on sale in time for NFL Draft
The Draft
Player Reaction
• Brian Urlacher says the tight fitting jerseys will help Julius Peppers get 50 sacks
• Earl Thomas – “everybody seems to be excited about the new jerseys…I think it goes with everything else that makes football so exciting…”
• Sean Weatherspoon – “I like the jerseys! The material is the key, the reebok jersey held too much sweat…new jerseys look sleek.”