Sports marketing ilt366(individual presentation)
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SPORTS MARKETING Burak Veli ÖZ 1
Transcript of Sports marketing ilt366(individual presentation)
Marketing Through Sports
Sport refers to its use as an industrial product
• Traditional strategies
• Sponsorship strategies
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Sponsorship Strategies
Sponsorship is that original and competitive natureof the sport requires leveraging advertising thisitem
– Traditional Sponsorship
– Location / Facility Name Rights
– Licensing
– The Use of the Famous
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