Social Media and Recruitment

Social Media in HR

Social Media in HR : 3 parties involved

Employers Employees

Recruiters

Social Media

Social Media in HR : 3 parties involved

Employers Employees

Recruiters

Linkedin company pageAlumni GroupJob postings...

CV updatesNetwork ActivitiesPersonal branding

Knowledge Sharing

Database SearchSmart AdvertisingActive presenceConversation mgmt

Employers HR Challenge: Internal and External priorities

—Improve Employer Branding

—Intelligent use of new tools in increasing productivity

—Improve employee satisfaction

—Social media is an important tool in Co-creation Communication Sharing Talent management

Employees

• Reputation and reference check made easy via Facebook, Linkedin, Twitter,...)

• Information readily available• If you’re not on FB,LI, you don’t exist

• contacting companies has never been more direct

• ...

Recruiters : The conversation managers of labour market

More and efficient new tools to post and to source

Knowledge of new media platforms is crucial for efficiency and direction of search

Seamless integration of ATS and multiposting solutions

Visibility on internet (Linkedin and other platforms, blogging, twitter)

Usage of online tools to professionalise total flow of operations (online assessment and video interviewing (skype)

Example : urgent request from a client...

10h: client : “I need an urgent solution... can you help?’

10h15 : tweet, followed by massive retweets and requests

12h : 6 CV’s, validated and vouched by peers

15h: scheduling of interviews

Added benefits:VisibilityNew connectionsGoodwill

The future is bright

and efficient...

and scary...

it’s not about ‘list-ticking’

it’s about engagement and conversation

From Theory to practice : GE-wild.com...

twitter.com/Guidooohhwww.ge-wild.comwww.justguidooohh.com

The Social Recruitment Experiment

Content—Relevant, inspiring, controversial

Connection—Ad hoc searches and connections rather than static

databases

Communication—Real, genuine, honest communication, long term aim

Conversation—Stimulate the debate, facilitate sourcing and referral

Conversion—Evaluate useful candidates and present them

Lessons Learned

It works!

Growth of own network with valuable assets

‘Trust’ within the community is vital

‘Corporate’ doesn’t work on twitter

Reverse recruiting is untapped potential

Very intensive but shorter in time, leading to other business model

Linkedin is suboptimal for engagement and conversation

Question Time