Social Media Recruitment

Understanding Basic Tools and Tactics

Social Media Recruitment: Build, Target, ROI

Jesse Fernandez

August 17, 2011

1. How to Build a Social Media Presence

Utilize Your Database

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

LinkedIn Facebook Twitter

Know The Networks to Focus Your Time

Most used online

networks by HR pros

and Recruiters

Know Your Goals

UPS 2009 Social Media Strategy for Recruitment:•Build UPSjobs community on Facebook & Twitter

•Engage/Inform paid employees & non-employees on a deeper and more personal level about working at UPS

•Measure influence, engagement, and applicant flow from UPS.jobs social graph to determine ROI

2. How to Target Your Industries Best Talent

Know Where to Look

65% of fortune 500 companies have a Twitter

account

The average LinkedIn user is

a college educated 43

year old earning 107k a year

There are 65 million business

people on LinkedIn

75% of LinkedIn members are managers of

their company

Use Profile Information to Build Relationships

Make Quality Calls, Not Cold Calls

Don’t Rely on Job Boards

Sure, that sounds great, but what’s my ROI?

In 2009 UPS invested 15,000$ in social media

recruitment, developing their UPS.jobs Twitter page

and the UPSjobsFacebook site.

•A minimum ROI of 530%

on its 2009 Social Media

Investment

•UPS exceeded its ‘09

community building goals

by 130% on Twitter &

180% on Facebook

•UPSjobs.mobi mobile

site drove 300+

applications and 4 hires

within its first month

Recap: Social Media Recruitment:

•Builds our networks and relationships

•Allow us to target the best talent

•Has a ROI that is measurable and works

Thank You

Jesse Fernandez

August 17, 2011