Recruitment And Social Media

www.daemondigital.com

Recruitmentand

Social Media


The economic cycle has shifted…


Why we have always used job boards?

• A proven model

• Cost effective medium

• Large scale audience

• Speed

• Their marketing and advertising budget

• Traffic and reach

www.daemondigital.comTime to punch above your weight


Social Media users as a percentage of all Internet users

67% of Internet users engage with Social Media

Source: comScore World Metrix


Social Media users by global region

Asia Pacific Europe North America Latin America Mid East/Africa

34.55%

28.47%

22.61%

9.17%5.20%

Source: comScore World Metrix

Based upon unique visitors in June 2008


82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%

Watch video clips online

Visit a photo sharing site

Read b

logs

Use so

cial n

etwork

s

Have commented on blogs

Upload

photo

s

Download podcasts

Use R

SS

Global use of Social Media

Source: UM Wave 3


72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

oppo

rtuni

ty in

con

text

0.26m

Source: UM Wave 3


Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Source: UM Wave 3 *Twitter Grader

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No14Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

Soc

ial M

edia


First things first, this is not about the applications


What do organisation’s want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your products or services


Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing

Use Social Media to sell your IP

Use Social Media to sell your services

What can you achieve in a recruitment context?

increase candidate pull

strengthen client contacts

demonstrate your IP

pre

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nloa

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digi

tal.c

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72.8% of internet users read blogs and globally one new blog is created

every second of every day


More consumers are using blogs to help them make decisions


Recruitment is being used to position brands


Social Media applications are being used torate and compare employers…


… and determine cultural fit …


… and extend internal initiatives, like the referralscheme, to an external audience.


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Recruitment And Social Media

Business

Transcript of Recruitment And Social Media