HR and Social Media0

HR and Social Media

HR and Social Media1

55% of HR professionals rate word of mouth as the best source of candidates

HRNext

‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’

Taleo

HR and Social Media2

72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

oppo

rtuni

ty in

con

text

0.26m

Source: UM Wave 3

HR and Social Media3

Social Media

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

HR and Social Media4

Source: UM Wave 3 *Twitter Grader

Social Media

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No10Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

No6Aus*

HR and Social Media5

45% of employers screenSocial Media sites

source: careerbuilder.com 2009

HR and Social Media6

reported they found content on social media that caused them not to hire the candidate

source: careerbuilder.com 2009

November 2009

HR and Social Media8

Spot the new trend

March 2010Daemon Group 8

HR and Social Media9

Do you use social media to support recruitment?

1. Jobvite Inc, 2008 and 2009

77% 78% 78% 79% 79% 80% 80% 81%

2008 2009

HR and Social Media10

Which social media sites does your organisation use?

2008 % 2009 %

1 Linkedin 80% Linkedin 95%

2 Facebook 36% Facebook 58%

3 Jobster 17% Twitter 42%

4 MySpace 13% MySpace 11%

5 Ning 6% Ning 10%

6 Second Life 1%

HR and Social Media11

What does your organisation use social media for?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

To make new contacts

To promote open jobs

To headhunt

To look for passive candidates

Other

Source hard to find skills

2008 2009

Source, Jobvites Inc, 2008 and 2009

HR and Social Media12

Type of candidates attracted through social media

0

10

20

30

40

50

60

Mid Manager Senior Manager Entry level Executive C level1%

Source, Jobvites Inc, 2009

HR and Social Media13

Where’s the money being spent on candidate attraction

0

10

20

30

40

50

60

70

80

Social

Med

ia

Careers

site

Job b

oards

Likely to spend more in FY10

0

10

20

30

40

50

60

Social

Med

ia

Careers

site

Job b

oards

Likely to spend less in FY10

Source, Jobvites Inc, 2009

HR and Social Media14

Has your organisation hired an applicant through social media?

Yes66%

No22%

Don't know12%

Source, Jobvites Inc, 2009

HR and Social Media15

Normal distribution of adoption

HR and Social Media16

Early adoption

HR and Social Media17

1 million members in Australia

HR and Social Media18

HR and Social Media19

The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.

HR and Social Media20

HR and Social Media21

HR and Social Media22

HR and Social Media23

HR and Social Media24

4

1

21

12

7

24

70

1

13

HR and Social Media25

HR and Social Media26

HR and Social Media27

HR and Social Media28

72.8% of internet users read blogs and globally one new blog is created

every second of every day

HR and Social Media29

HR and Social Media30

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“My concern is that it may bring the judging

and discrimination earlier on in the recruitment

process without much basis for it,

and so will invariably become a major issue for

employers and recruiters.”

HR and Social Media33

HR and Social Media34

HR and Social Media35

Internal communications

HR and Social Media36

What do you want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your services

HR and Social Media37

Social Media Engagement strategy

HR and Social Media38

Social Media engagement model

HR and Social Media39

Controlled

Uncontrolled

Monologue Dialogue

REC AD

HR and Social Media40

Controlled

Uncontrolled

Monologue Dialogue

WORD OF MOUTH

REC AD

HR and Social Media41

Controlled

Uncontrolled

Monologue Dialogue

SOCIAL MEDIA

REC AD

HR and Social Media42

HR and Social Media43

Exclusive offer Find out where you stand

• What’s being said about working for your organisation– By whom; – Where; and – In what volume?

• How positive or negative is the sentiment?• Is your HR social media footprint adding value to your HR strategies?

HR and Social Media44

HR and Social Media45

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