Social media for recruitment
17
Using Social Media in Recruitment Tuesday 6 November 2012 @TiffanyStJames
-
Upload
tiffany-st-james -
Category
Technology
-
view
840 -
download
0
description
Short presentation to HR Directors organised by the Marketing Agencies Association on good practice use of social media in recruitment. November 2012
Transcript of Social media for recruitment
Using Social Media in Recruitment
Tuesday 6 November 2012
@TiffanyStJames
HR
Internal Comms
Business Intelligence
Direct Sales
Public Relations
Customer Service
The 6 business uses of social media
@TiffanyStJames
How can you use social media in HR?
@TiffanyStJames
• Evolve and issue corporate policies
• Employee Engagement
• Knowledge Sharing Tools
• L & D
• Recruitment
• Reward and recognition
Recruitment
Advertise jobs (paid)
Build and leverage networks
Complement a company’s careers site
Corporate reputation management
Direct sourcing
Employee/employer branding
Employer transparency
Promote your brand
Publish jobs (free)
Referrals
Research candidates
Research tool
Source of candidates
Attract Recruit Onboard Develop Identify
Make your site engaging with video and maps
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Demonstrate processes, segment jobs
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Leaders & employees sharing social content
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Share on business-branded social platforms
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Social networks and recruitment use
Function
YouTube
Blogs
Use
Company page, build community
Good for showcasing employee culture
Datamining, immediate opportunities and growing relationships,
Use specialist groups to romance talent
Leadership showcasing culture, special interest can drive hire
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
• showcase your culture and employment brand
• fans = database of interested users
• engage with fans & create a community
• link back to your corporate website/careers page
Manage engaged communities: Career fan page
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Dedicated outreach channels and mechanisms
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Dedicated outreach, web chats,
Twitter Q and A’s for specific jobs
Socialisation in the workplace
Get your digital house
in order
Maximise your social channels
Grow engaged
communities
Specific outreach
Onboard and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls
Remember, candidates can have their say too
Candidates have the opportunity to
provide feedback on:
Recruitment organisations
Jobseeker selection
The interview process
Tool that gives job seekers an insight
into working for a organisation
Anonymous rating of employers,
CEO’s and the publishing of salary data
See how your organisation stacks up
and get recognised for what matters
@TiffanyStJames
Thank you
Social Media Strategist
Tiffany St James
@TiffanyStJames
This presentation is here:
http://slideshare.net/tiffanystjames
Stimulation clients
Government Media
Product Technology
@TiffanyStJames
Digital: • strategy • training programmes • social engagement • amplification
Copyright Stimulation Ltd 2012
No part of this proposal is to be replicated
or used as part of a tendering process
