Social Media and HR
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Transcript of Social Media and HR
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More from the Frontlines on Social Networking!
Presented by: Lance HaunCommunity Director, ERE Media
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Before you take notes
• This information will be available online as well as some of the other resources I mention at:
http://rehaul.com/about/resources
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What You’ll Learn
• An intro to social networking• The tools that are available• Potential positives/problems• Social networking policies• How you can get engaged in the
process
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Who am I?
• Community Director for ERE• Former HR Professional• Blogger at Rehaul.com• Started and sold a social
network for HR professionals (HRM Today)
• Speaker and writer about using social networking in HR
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What Is Social Networking?
• Web based• End user driven• Free (or nearly free) tools• Open access to all• Transparency over privacy• Widespread adoption• Defined by change• Crowdsourcing
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Social Networking is Global
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Tools Being Used Today
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Actually, it is more like this
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Older Tools
• Newsgroups• Guestbooks• Forums• E-mail discussion listservices• Chat rooms• Intranet
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Blogs
• Major platforms: Wordpress, Typepad and Blogger
• Long form entries with news and opinion
• Popular HR blogs include: – HR Capitalist– Punk Rock HR– HR Bartender– Fistful of Talent
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YouTube
• Video hosting and search• Second largest search engine• 24 hours worth of video is
uploaded every minute• Over 95% of content uploaded is
user generated (not uploaded by a media company)
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• 400+ million people on Facebook• Half of users login at least once
a day• Second most popular site on the
internet• 70% of users from outside of US• Site was translated into 70
languages with the help of 300,000 volunteers
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• 75 million active users• 12th most popular site on the
internet• Powerful search functionality• Media companies using it to
break news (instantaneous news)
• Other companies using it to track trends, reputations or customer comments
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• 65 million members• Half outside of the US• Business networking and groups• Considered the new Rolodex or
Resume• Median age is older than most
social networking sites
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Wikipedia
• Online, user created encyclopedia
• Three million English language topics
• Content is edited via a fluid group of Wikipedia enthusiasts
• The wiki system is being used for collaboration in organization
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Niche Social Sites
• Subject matter specific• Tend to be small, intimate• Driven by several leaders• Examples: Lawyrs, AerHub, and
MechanicsHub
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Some Hype, Some Facts
• Social networking is a popular topic (especially in business)
• Popular topics tend to get overhyped
• Doubters doubt, Kool-aid drinkers drink
• What’s reality, what’s fiction?
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Hype
• Social networking is the solution for everything!!!
• Thousands of people are getting fired or disqualified from jobs due to it
• Building strategy around social networking is a proven winner
• [Insert social network name] is the greatest thing ever
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Facts
• Social networking can go hand in hand with your general business strategy
• Your employees can use social networking reasonably
• If done correctly, companies are having success using social networking for recruiting and branding
• Companies lack control of most content being generated
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Personal Experience
• Blogging at least twice a week for four years
• 3 of last 4 companies had internal chat
• Facebook/Twitter used to contact people instead of e-mail
• One company had a social networking policy
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Want A Policy?
• Rules of thumb:– “Don’t be stupid”–Would you say it in person?–Would you tell your boss what you
did?
• Social media policy examples– Intel– IBM– Kodak
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Engaging in Social Media
• Curiosity• Discovery• Reading• Sharing• Commenting• Critiquing• Creating• Networking
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Discover: LinkedIn
• Join (if you haven’t already)• Create a profile• Connect with past business
connections• Ask questions• Join groups
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Discover: Facebook
• Join (if you haven’t already)• Explore career related pages• Join interesting groups• Use Facebook search• Interact with other users on
Facebook pages and groups
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Discover: Twitter
• No need to make an account to start!
• Search common terms– Use a hashtag (#) to do a search– Try #shrm #hr or #tacoma– You can try unique names without a
hashtag (ex. Boeing)
• Sign up and follow other HR folks
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Discover: Niche Networks
• Search Google for industry social networks– “HR social network” or “aerospace
social network”
• Most allow open access but some may require membership
• Interact in a more intimate setting
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Advice from readers
• Helen – Follow your audience, don’t just go to popular sites
• Janet – People need to remember who signs their check
• Benjamin – Understand how your employees are using social media
• Lisa – Networking with colleagues is a huge benefit
• Ben – Just read and watch to start
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Next Steps?
• Reading regularly• Sharing with peers and co-
workers• Commenting and critiquing• Creating and engaging an
audience• Networking online and in person
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Questions?
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Contacting Me:
• 360-356-1760• [email protected]• rehaul.com• ere.net• linkedin.com/in/lancehaun• twitter.com/thelance• facebook.com/lancehaun